Meet Aishwarya Iyer, founder & CEO of Brightland ✨ Aishwarya’s journey to her own pantry essentials brand, Brightland, began t in the kitchen. When Aishwarya and her husband started getting into cooking, they expected that they would improve their well-being and boost their confidence; instead, they had a bad experience. After eliminating foods like bread and cheese, they discovered the culprit was the olive oil they had been using.  With the cooking experience she had, Aishwarya did some research on the olive oil industry and ran into a history of problems. She discovered that not all oils are made equally, and learned what made good and bad quality products. This inspired her to start her own brand of olive oil sourced from family-owned farms in California, which was born out of the desire for time-honored food production and a deep belief in land and what it provides. At its launch in 2018, Brightland sold out of its inventory within a week and built a 1,000 person waiting list. Since then, partnerships have fueled Brightland’s continued growth and success. They have partnered with companies like sweetgreen, Hedley & Bennett, and more. The company has since expanded into new products including vinegar and is stocked across more than 700 stores.  Aishwarya’s success proves that female founders can definitely succeed and #ScaleFearlessly  👩‍💼📈 For more information on Aishwarya and Brightland, please visit Brightland.co #FemaleFounderFriday #Brightland #OliveOil #femalefounder #womeinbusiness #food

We love when our client partners are in the media 🗞️ Check out this The Recursive interview featuring Adore Me’s Chief Technology Officer, Bogdan Lucaciu, where they discuss the deal with Victoria's Secret, how he landed at the company, and more. #clientpartner #AdoreMe #partnership

Taking a stand is deeply embedded in our culture, values, and beliefs as a female-founded, women-led marketing agency. We are deeply inspired by Dr. King’s call for equality, which is centered in the work of diversity, equity, and inclusion. Today, we remember a great leader who continues to inspire us all. #MLKDay #MartinLutherKingJr #MLK #equality #diversity #inclusion

It is a pleasure to welcome our newest member to the #Leavened team, Carey White, as Director of Client Strategy! Carey will be utilizing her media expertise to translate analytic insights into strategic optimization recommendations for clients. She is a proven, results-oriented leader with over 20 years of experience in marketing operations, project management, media planning and buying, campaign measurement, analytics, and optimization. She has worked with clients such as Temper Sealy, thredUP, Gerber Life Insurance Company, and more to align data feeds and establish measurement plan KPIs, leveraging measurement tools and identifying optimization signals. We’re thrilled to have Carey join our team and know she will be a valuable asset to client engagements!

Want to capture night owl audiences? Early-stage brands should consider advertising during late fringe time. Read the blog below to find out what late fringe time is and how it can allow brands to connect with captive consumers. #Leavened #marketing #analytics #latefringetime #nightowl #brand #strategy #measurement

Meet the SheScales 2022-2023 Program Cohort! First up, Mariloly ("Loly") Orozco from Little Postage House ✨👩‍💼 Visit SheScales.com for more information on the cohort. #SheScales #ScaleFearlessly #LittlePostageHouse #womeninbusiness #femalefounder

Expert marketers are already gearing up for a consumer recession. Leavened President Adam Rodgers advised marketers on CMSWire to develop a forward-looking scenario and a decision-making framework that is agile and rapid as this will help marketers fare most. How are you preparing economically for the next season during this tough time? #leavened #cmswire #recession #martech #marketing #analytics #marketingmeasurement https://lnkd.in/gqqMUayE

As 2022 wraps and 2023 begins, many are predicting what the new year has in store for data privacy. This Ad Age article features a few predictions - like increased first-party mobile data, new surfaces, and the growth of seller-defined audiences. #leavened #martech #marketing #analytics #marketingmeasurement https://lnkd.in/gJhGEE-t

Ditto to everything our valued partner said below--a great effort by all! We're eager to measure the ROI of this sponsorship for LendingTree.

You know we'll be watching the bowl game that now goes by our client's name. The LendingTree Bowl can be seen today, January 6, 2020, on ESPN with kickoff scheduled for 7:30 p.m. EST. Our media planning, media buying and strategic partnerships teams negotiated and secured this title sponsorship in a short amount of time. The deal is structured in a way that will allow our agency to measure the impact of this investment against LendingTree’s overall campaign goals, informing future sponsorship decisions and potential for additional scale in this space. https://lnkd.in/gpbv-6f #lendingtreebowl

This past year has been full of great news for our agency. Here are a few of the highlights: 1. As the industry evolved, so have our offerings as a TV + digital agency. This has led to a year of unprecedented growth for our clients and our agency. 2. Launched SheScales, a marketing accelerator, and community for female-founded companies. #ScaleFearlessly 3. We celebrated 21-years in business at our 10th Annual Media Summit! #Cheers We’re looking forward to another decade of continued growth and innovation. Happy New Year! 🍾 🥂 🎉

What measurement strategies are you using this year? This Marketing Dive article provides some tips and tricks for a successful 2023 measurement plan. Check out the article below to see how you can strengthen your marketing measurement. https://lnkd.in/gMJQujVz #leavened #martech #marketing #marketingmeasurement

Want to target the #SilverTsunami? Your best bet is by using social media. Click on the link below to find out how your brand can reach the affluent baby boomer demographic through their most used platforms. #RaintheGrowthAgency #socialmedia #BabyBoomer #BabyBoomers #Boomers #digital #Facebook #YouTube #Pinterest #Instagram #marketing #advertising #paidsocial #brand

Last but certainly not least 👩‍💼 Meet Laura McCann from ADORAtherapy. Visit SheScales.com for more information on this year’s cohort. #SheScales #ScaleFearlessly #femalefounder #womeninbusiness #Adoratherapy #fragrance #scent #candles #bodycare

Did you know that roughly 8 in 10 adults think 2023 will be a year of economic difficulty? Brands must consider the hard facts while trying to reach audiences. Click the link below to read Insider Intelligence’s report on consumers viewing #inflation as a top concern. #brands #consumers #economicuncertainty #economy #marketing #advertising

Introducing more of our amazing program cohort ✨ Next up, Ashleigh Wilson and Andrea Arceneaux from the elevator auditing and management company, AuditMate. Visit SheScales.com for more info on the cohort. #SheScales #ScaleFearlessly #Auditmate #womeninbusiness #femalefounder

Rain the Growth Agency in the media! 📰 Last year’s holiday campaign was featured on the “Movers & Shakers” page for Campaign US. Check out the shout-out in the “For Good” section at the link below.

Let’s start the year off on the right foot ✨🙋‍♀️

Check out Rain the Growth Agency's latest Media Impact Report.

Check out Rain the Growth Agency's latest Media Impact Report for this month!

Be on the lookout for DTC experts Jane Crisan and Bianca Reed roaming the halls and floors of CES 2020 today through Thursday. DM this profile for their contact info.

So many great things happened in 2019. Here are a few of the highlights: 1. Onboarded several new clients, including 1-800 Contacts and Mercari. 📈 2. Launched SheScales, a marketing accelerator for female founded companies. ♀️ 3. Pulled off another successful Media Summit; this was the 10th anniversary of the first event. 🍷 There is so much more to come in 2020. Happy New Year! 🍾 🥂 🎉