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Humana

Growth Strategies

Video Production

LendingTree

A full-service partnership that utilizes all of Rain's capabilities from creative development and production, to cross-channel media planning, buying and marketing analytics. We also provide brand studies.

Mercari

Social Media Marketing

Brand Management

Rain the Growth Agency is the leading direct-to-consumer advertising agency in the U.S.

• Performance-minded advertising agency
• Independent, women-led, growth-motivated
• Headquartered in unique and creative Portland, OR
• $700+ Million in Annual Agency billing
• 260+ full-time employees nationwide
• Strategic database with $9 Billion in media results and response history

We link strategy, creative and production with audience targeting, dynamic media management and advanced analytics to achieve sales and branding goals simultaneously, without compromise. Our holistic Transactional Brand Building approach results in transformational growth for clients ranging from DTC fast companies and category disruptors to established brands with traditional models.

Founded in 1998, Rain the Growth Agency now has over 260 employees nationwide. More information is available at https://linktr.ee/rainthegrowthagency

Meet Aishwarya Iyer, founder & CEO of Brightland ✨

Aishwarya’s journey to her own pantry essentials brand, Brightland, began t in the kitchen. When Aishwarya and her husband started getting into cooking, they expected that they would improve their well-being and boost their confidence; instead, they had a bad experience. After eliminating foods like bread and cheese, they discovered the culprit was the olive oil they had been using. 

With the cooking experience she had, Aishwarya did some research on the olive oil industry and ran into a history of problems. She discovered that not all oils are made equally, and learned what made good and bad quality products. This inspired her to start her own brand of olive oil sourced from family-owned farms in California, which was born out of the desire for time-honored food production and a deep belief in land and what it provides.

At its launch in 2018, Brightland sold out of its inventory within a week and built a 1,000 person waiting list. Since then, partnerships have fueled Brightland’s continued growth and success. They have partnered with companies like sweetgreen, Hedley & Bennett, and more. The company has since expanded into new products including vinegar and is stocked across more than 700 stores. 

Aishwarya’s success proves that female founders can definitely succeed and #ScaleFearlessly  👩‍💼📈 For more information on Aishwarya and Brightland, please visit Brightland.co

#FemaleFounderFriday #Brightland #OliveOil #femalefounder #womeinbusiness #food

SheScales

What measurement strategies are you using this year? This Marketing Dive article provides some tips and tricks for a successful 2023 measurement plan. Check out the article below to see how you can strengthen your marketing measurement.

https://lnkd.in/gMJQujVz #leavened #martech #marketing #marketingmeasurement

Leavened

We love when our client partners are in the media 🗞️ Check out this The Recursive interview featuring Adore Me’s Chief Technology Officer, Bogdan Lucaciu, where they discuss the deal with Victoria's Secret, how he landed at the company, and more.

#clientpartner #AdoreMe #partnership 

Rain the Growth Agency

Want to target the #SilverTsunami? Your best bet is by using social media. Click on the link below to find out how your brand can reach the affluent baby boomer demographic through their most used platforms.

#RaintheGrowthAgency #socialmedia #BabyBoomer #BabyBoomers #Boomers #digital #Facebook #YouTube #Pinterest #Instagram #marketing #advertising #paidsocial #brand

Taking a stand is deeply embedded in our culture, values, and beliefs as a female-founded, women-led marketing agency. We are deeply inspired by Dr. King’s call for equality, which is centered in the work of diversity, equity, and inclusion. Today, we remember a great leader who continues to inspire us all. 

#MLKDay #MartinLutherKingJr #MLK #equality #diversity #inclusion 

Last but certainly not least 👩‍💼 Meet Laura McCann from ADORAtherapy. Visit SheScales.com for more information on this year’s cohort.

#SheScales #ScaleFearlessly #femalefounder #womeninbusiness #Adoratherapy #fragrance #scent #candles #bodycare

It is a pleasure to welcome our newest member to the #Leavened team, Carey White, as Director of Client Strategy!

Carey will be utilizing her media expertise to translate analytic insights into strategic optimization recommendations for clients. She is a proven, results-oriented leader with over 20 years of experience in marketing operations, project management, media planning and buying, campaign measurement, analytics, and optimization. She has worked with clients such as Temper Sealy, thredUP, Gerber Life Insurance Company, and more to align data feeds and establish measurement plan KPIs, leveraging measurement tools and identifying optimization signals.

We’re thrilled to have Carey join our team and know she will be a valuable asset to client engagements!

Did you know that roughly 8 in 10 adults think 2023 will be a year of economic difficulty? Brands must consider the hard facts while trying to reach audiences. Click the link below to read Insider Intelligence’s report on consumers viewing #inflation as a top concern.

#brands #consumers #economicuncertainty #economy #marketing #advertising 

MMSI

Introducing more of our amazing program cohort ✨ Next up, Ashleigh Wilson and Andrea Arceneaux from the elevator auditing and management company, AuditMate. Visit SheScales.com for more info on the cohort.

#SheScales #ScaleFearlessly #Auditmate #womeninbusiness #femalefounder

Want to capture night owl audiences? Early-stage brands should consider advertising during late fringe time. Read the blog below to find out what late fringe time is and how it can allow brands to connect with captive consumers.

#Leavened #marketing #analytics #latefringetime #nightowl #brand #strategy #measurement

Rain the Growth Agency in the media! 📰 Last year’s holiday campaign was featured on the “Movers & Shakers” page for Campaign US. Check out the shout-out in the “For Good” section at the link below.

Meet the SheScales 2022-2023 Program Cohort! First up, Mariloly ("Loly") Orozco from Little Postage House ✨👩‍💼 Visit SheScales.com for more information on the cohort.

#SheScales #ScaleFearlessly #LittlePostageHouse #womeninbusiness #femalefounder 

Let’s start the year off on the right foot ✨🙋‍♀️

Expert marketers are already gearing up for a consumer recession. Leavened President Adam Rodgers advised marketers on CMSWire to develop a forward-looking scenario and a decision-making framework that is agile and rapid as this will help marketers fare most.

How are you preparing economically for the next season during this tough time?

#leavened #cmswire #recession #martech #marketing #analytics #marketingmeasurement

https://lnkd.in/gqqMUayE

As 2022 wraps and 2023 begins, many are predicting what the new year has in store for data privacy. This Ad Age article features a few predictions - like increased first-party mobile data, new surfaces, and the growth of seller-defined audiences.

#leavened #martech #marketing #analytics #marketingmeasurement

https://lnkd.in/gJhGEE-t

Check out Rain the Growth Agency's latest Media Impact Report.

Check out Rain the Growth Agency's latest Media Impact Report for this month!

Ditto to everything our valued partner said below--a great effort by all! We're eager to measure the ROI of this sponsorship for LendingTree.

R2C Group

Be on the lookout for DTC experts Jane Crisan and Bianca Reed roaming the halls and floors of CES 2020 today through Thursday. DM this profile for their contact info.

You know we'll be watching the bowl game that now goes by our client's name. The LendingTree Bowl can be seen today, January 6, 2020, on ESPN with kickoff scheduled for 7:30 p.m. EST. Our media planning, media buying and strategic partnerships teams negotiated and secured this title sponsorship in a short amount of time. The deal is structured in a way that will allow our agency to measure the impact of this investment against LendingTree’s overall campaign goals, informing future sponsorship decisions and potential for additional scale in this space. 

https://lnkd.in/gpbv-6f #lendingtreebowl

So many great things happened in 2019. Here are a few of the highlights:

1. Onboarded several new clients, including 1-800 Contacts and Mercari. 📈  
2. Launched SheScales, a marketing accelerator for female founded companies. ♀️ 
3. Pulled off another successful Media Summit; this was the 10th anniversary of the first event. 🍷 

There is so much more to come in 2020. Happy New Year! 🍾 🥂 🎉  

This past year has been full of great news for our agency. Here are a few of the highlights:

1. As the industry evolved, so have our offerings as a TV + digital agency. This has led to a year of unprecedented growth for our clients and our agency. 
2. Launched SheScales, a marketing accelerator, and community for female-founded companies. #ScaleFearlessly
3. We celebrated 21-years in business at our 10th Annual Media Summit! #Cheers

We’re looking forward to another decade of continued growth and innovation. 

Happy New Year! 🍾 🥂 🎉 

LinkedIn

Rain the Growth Agency on LinkedIn

Rain the Growth Agency produced this 15-second social spot for the @feeltheOO mOOVers campaign featuring pro triathlete Matt Russell.

OOFOS is the global leader in recovery footwear founded by a team of footwear veterans looking to disrupt the industry and help fitness enthusiasts recover smarter. Made with revolutionary OOfoam™ technology, footwear from OOFOS is designed to absorb 37% more impact that traditional footwear foam materials to reduce the stress on your feed and joints and keep consumers of all activity levels feeling their best. From professional athletes to casual walkers, OOFOS is footwear that will make your hard-working feet and body recover better – all you have to do is feel the OO.

Learn more about OOFOS at https://www.oofos.com/
Learn more about Rain the Growth Agency at https://www.rainforgrowth.com/

#recovery #footwear #feeltheoo

Rain the Growth Agency produced this 90-second spot for the @feeltheOOmOOvers campaign featuring pro triathlete Matt Russell.

OOFOS is the global leader in recovery footwear founded by a team of footwear veterans looking to disrupt the industry and help fitness enthusiasts recover smarter. Made with revolutionary OOfoam™ technology, footwear from OOFOS is designed to absorb 37% more impact that traditional footwear foam materials to reduce the stress on your feed and joints and keep consumers of all activity levels feeling their best. From professional athletes to casual walkers, OOFOS is footwear that will make your hard-working feet and body recover better – all you have to do is feel the OO.

Learn more about OOFOS at https://www.oofos.com/
Learn more about Rain the Growth Agency at https://www.rainforgrowth.com/

#recovery #footwear #feeltheoo

Rain the Growth Agency produced this 30-second spot for the @feeltheOO mOOvers campaign featuring pro triathlete Matt Russell.

OOFOS is the global leader in recovery footwear founded by a team of footwear veterans looking to disrupt the industry and help fitness enthusiasts recover smarter. Made with revolutionary OOfoam™ technology, footwear from OOFOS is designed to absorb 37% more impact that traditional footwear foam materials to reduce the stress on your feed and joints and keep consumers of all activity levels feeling their best. From professional athletes to casual walkers, OOFOS is footwear that will make your hard-working feet and body recover better – all you have to do is feel the OO.

Learn more about OOFOS at https://www.oofos.com/
Learn more about Rain the Growth Agency at https://www.rainforgrowth.com/

#recovery #footwear #feeltheoo

Rain the Growth Agency produced this 15-second spot for the @feeltheOO mOOvers campaign featuring pro triathlete Matt Russell.

OOFOS is the global leader in recovery footwear founded by a team of footwear veterans looking to disrupt the industry and help fitness enthusiasts recover smarter. Made with revolutionary OOfoam™ technology, footwear from OOFOS is designed to absorb 37% more impact that traditional footwear foam materials to reduce the stress on your feed and joints and keep consumers of all activity levels feeling their best. From professional athletes to casual walkers, OOFOS is footwear that will make your hard-working feet and body recover better – all you have to do is feel the OO.

Learn more about OOFOS at https://www.oofos.com/
Learn more about Rain the Growth Agency at https://www.rainforgrowth.com/

#recovery #footwear #feeltheoo

YouTube

Rain the Growth Agency on YouTube

While this isn’t your typical holiday message, sometimes you have to take a stand.

Our latest research highlights online shopping behaviors and buying trends of the affluent baby boomer demographic. Download the free report at the link below.

https://t.co/ZD9Z4TiJvj

Media Impact Report No. 40 is here! In this issue:
- The impact and implications for DTC Marketers during uncertain times.
- Updates on Elon’s takeover of @Twitter.
- Recap of @Digiday’s Fall Media Buying Summit.

Download the report below.

https://t.co/LgcdkE1ZNU

Media Impact Report No. 39 has arrived! In this issue:
- Opportunities for brands in a challenging economy.
- @netflix launching an ad-supported tier.
- Recap of this year’s @advertisingweek NY.

Download the latest report at the link below.

https://t.co/cfz6Z8q96f

We are so thrilled to partner with @barre3! Check out the article below for more info on our unique partnership.

Twitter

Rain the Growth Agency on Twitter

Did you catch this segment on @JimmyKimmelLive last night? We love that Jimmy and Guillermo now know how easy it is to sell and ship on Mercari.

 #CowboyRoosterBirdhouse  #KIMMEL airs weeknights 11:35/10:35c on ABC.

We're up and running with a new creative and media campaign for Horizon Fitness! Hopefully you're keeping up with your 2021 fitness resolutions, and this treadmill can take your cardio workouts to the next level. 🏃‍♀️🏃‍♂️
https://youtu.be/atd5DHN2pdU

Our client Mercari is making a BIG splash in 2021 with one of the biggest personalities in the world...SHAQ! Kick off the Sunday, Feb. 7 with a 3-hour extravaganza, and then tune in to the Big Game to see Mercari make another appearance.

Throwing it back one year to the morning when our office signage was swapped out. While work from home is convenient for some, many Rain employees have expressed how much they miss going into their respective office and seeing coworkers in-person.

Rain the Growth Agency rebranded one year ago, today! This name better reflects what we do, and what results from the expertise we provide our clients. Our old name often prompted the question "what does that mean/stand for?" Now we have meaningful conversations about how we scale brands.

Facebook

Rain the Growth Agency on Facebook

In one week, the extraordinary Brynn Putnam, Founder & CEO of @getthemirror, will be speaking with Anu Duggal, Founding Partner of the @femalefoundersfund. Don't miss Brynn talk about how she sold her company during a pandemic. We're proud to call her and her company our client!

Congratulations to @kamalaharris on being sworn in as the first #female, Black and South Asian #American vice president. As Rain the Growth Agency is a female-founded and female-led organization, we have the utmost confidence and unrelenting support for #women in leadership.

Don't just dream today. Move in the direction of growth, which can start with learning something new. Gain the knowledge and support a black-owned, independent bookstore at the same time--find a list of these via the link in our bio.