The agency role for Leonidas Dubai was for the regional adaptations of retail design & marketing communications & original content creation along with #Ecommerce & fulfillment strategy – cloud-based-multi-warehouse inventory management – introducing #omnicommerce readiness and brand #searchpositioning in the digital world. #LeonidasChocolates started out as a single shop with a sliding sash window, where pralines were displayed on the window-sill. Today, it has evolved into an international brand experience with more than 1300 shops. https://bit.ly/3XeMNEU

The agency was appointed to refresh the decades old communication of BMTC. As part of the re-positioning exercise, the service brand of ‘True 360°’ was conceptualized to capture the goodwill of the brand in the market that resonated in the confidence – ‘If anyone can, BMTC can!’ https://bit.ly/3Xi9OqG

"We don't have beautiful topics to make our brand communication tools beautiful as our industry is all about steel, yard and rust" - client "These rustic, wide and dusty yard full of seemingly ugly steel products and your 50 years of legacy make the most beautiful brand story one could ever have" - marrow The largest stock holder of structural steel in the region. Founded in the year 1970, shortly before the formation of the UAE, DBMSC is a name that has progressed with the nation. https://bit.ly/3PgUCqv #brandstory #brandstrategy #communicationstrategy #brand

The agency was appointed to #rebrand and develop the #brandstrategy, #brandidentity, #brandpositioning, #visualIdentity, #contentarchitecture & #writing, #productarchitecture & #packaging. The re-brand focused on the newly created tagline ‘We Make it Stick’ centered around the relationship-based growth of the brand and the inherent property of the product. Focus was also brought into communicating the brands footprint into equally revenue generating sectors – transforming the brand communication from a construction-sector dependent brand to a multi-industry solution provider. With active presence in key markets across EMEA for over 35 years, NAPCO combines the strength of a deep-rooted local brand with a strong regional footprint. Today, NAPCO is leading the region with a broad product portfolio, unmatched customer service and specialized technical and R&D expertise in the adhesives, sealants and coatings sector. https://bit.ly/3Xw1Dqc

A new generation of purpose-led brands promises to improve the world by offering consumers ethical, sustainable purchase choices, but their success depends on scale. An increasing number of companies are making it the mission of their brand to solve a specific environmental, social, or governance (ESG) issue. These ESG-focused, or purpose-led, brands make that mission—whether solving an environmental issue such as pollution or a social issue such as forced labor—the focus of every part of their business, from supply chain to final product. #BrandPurpose #BrandIdentity #VerbalIdentity https://bit.ly/3F05gwX cc Bain & Company