Afghanistan

Angola

Albania

United Arab Emirates

Argentina

Armenia

French Southern and Antarctic Lands

Australia

Austria

Azerbaijan

Burundi

Belgium

Benin

Burkina Faso

Bangladesh

Bulgaria

The Bahamas

Bosnia and Herzegovina

Belarus

Belize

Bolivia

Brazil

Brunei

Bhutan

Botswana

Central African Republic

Canada

Switzerland

Chile

China

Ivory Coast

Cameroon

Democratic Republic of the Congo

Republic of the Congo

Colombia

Costa Rica

Cuba

Northern Cyprus

Cyprus

Czech Republic

Germany

Djibouti

Denmark

Dominican Republic

Algeria

Ecuador

Egypt

Eritrea

Spain

Estonia

Ethiopia

Finland

Fiji

Falkland Islands

France

Gabon

Georgia

Ghana

Guinea

Gambia

Guinea Bissau

Equatorial Guinea

Greece

Greenland

Guatemala

Guyana

Honduras

Croatia

Haiti

Hungary

Indonesia

India

Ireland

Iran

Iraq

Iceland

Israel

Italy

Jamaica

Jordan

Japan

Kazakhstan

Kenya

Kyrgyzstan

Cambodia

Kosovo

Kuwait

Laos

Lebanon

Liberia

Libya

Sri Lanka

Lesotho

Lithuania

Luxembourg

Latvia

Morocco

Moldova

Madagascar

Marrow is a data-driven, strategic brand development agency partner from Dubai that specializes in uncovering unique equity for businesses through exceptional branding, memorable content, compelling storytelling, digital experiences, e-commerce flagships, high conversion, and transformative growth.

We are boutique giants who have worked with ambitious start-ups, royalties, utra-high-net-worth individuals and family businesses across the region.

We drive meaningful engagement and commercial success for discerning brands in high-end B2B, beauty, fine jewelry, fashion, real estate, hospitality, aviation, and luxury lifestyle space.

The agency role for Leonidas Dubai was for the regional adaptations of retail design &  marketing communications & original content creation along with #Ecommerce & fulfillment strategy – cloud-based-multi-warehouse inventory management – introducing #omnicommerce readiness and brand #searchpositioning in the digital world.

#LeonidasChocolates started out as a single shop with a sliding sash window, where pralines were displayed on the window-sill. Today, it has evolved into an international brand experience with more than 1300 shops.

https://bit.ly/3XeMNEU

Red Marrow

The agency was appointed to #rebrand and develop the #brandstrategy, #brandidentity, #brandpositioning, #visualIdentity, #contentarchitecture & #writing, #productarchitecture & #packaging.

The re-brand focused on the newly created tagline ‘We Make it Stick’ centered around the relationship-based growth of the brand and the inherent property of the product. Focus was also brought into communicating the brands footprint into equally revenue generating sectors – transforming the brand communication from a construction-sector dependent brand to a multi-industry solution provider.

With active presence in key markets across EMEA for over 35 years, NAPCO combines the strength of a deep-rooted local brand with a strong regional footprint. Today, NAPCO is leading the region with a broad product portfolio,  unmatched customer service and specialized technical and R&D expertise in the adhesives, sealants and coatings sector.

https://bit.ly/3Xw1Dqc


The agency was appointed to refresh the decades old communication of BMTC. As part of the re-positioning exercise, the service brand of ‘True 360°’ was conceptualized to capture the goodwill of the brand in the market that resonated in the confidence – ‘If anyone can, BMTC can!’

https://bit.ly/3Xi9OqG

A new generation of purpose-led brands promises to improve the world by offering consumers ethical, sustainable purchase choices, but their success depends on scale.

An increasing number of companies are making it the mission of their brand to solve a specific environmental, social, or governance (ESG) issue. These ESG-focused, or purpose-led, brands make that mission—whether solving an environmental issue such as pollution or a social issue such as forced labor—the focus of every part of their business, from supply chain to final product.

#BrandPurpose #BrandIdentity #VerbalIdentity

https://bit.ly/3F05gwX 

cc Bain & Company 

"We don't have beautiful topics to make our brand communication tools beautiful as our industry is all about steel, yard and rust" - client

"These rustic, wide and dusty yard full of seemingly ugly steel products and your 50 years of legacy make the most beautiful brand story one could ever have" - marrow

The largest stock holder of structural steel in the region. Founded in the year 1970, shortly before the formation of the UAE, DBMSC is a name that has progressed with the nation.

https://bit.ly/3PgUCqv 

#brandstory #brandstrategy #communicationstrategy #brand 

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