Think your product is the bee's knees? 🐝 You very well might have the coolest innovation since Tesla, but don’t only rely on that to promote your product launch. In this Marketing Moment lesson, Dave covers the middle of the Sales Funnel: Interest and Decision. These two stages peak and inform your customer's interest to entice them to make a purchase. Watch this lesson to learn more about building a stronger strategy for the middle of your sales funnel.

Too often, businesses ask for the sale right away before the potential customer has time to get to know who you are. In this Marketing Moment lesson, Dave further elaborates on the Sales Funnel by breaking down its first step: Awareness. 🔍 Watch as Dave speaks about why awareness is an essential first step of the customer journey and shares tips for making potential customers more aware of your small business.

Do you think your business is too small to have a sales funnel? Think again! In this Marketing Moment episode, Dave defines the Sales Funnel. An important part of any business's marketing strategy, the sales funnel outlines the steps your prospects follow in order to become a customer. Watch as Dave showcases what the funnel is and provides an example by using one of our favorite things today... food trucks! 😋

🗣 Respect Clubhouse as a social app, not a sales platform. Thoughts? Unless you're living under a rock, you've probably heard about Clubhouse. Kelly Cutrone described it as an incredible tool that allows you to eavesdrop during some of the coolest cocktail parties. Some use it as a platform for networking to hear about hacks from leading industry professionals, and some use it to unload the day's troubles. We've heard a few people say they have turned off the app because they entered rooms with a "hidden" sales agenda. So should this app be honored, or is it free-range to sell on any app?

When we're not hanging out with the family or binge-watching Disney+, you'll probably find us reading. 📚 Here's what we’re currently reading to strengthen our sales muscles and step into consumers' minds. Little Red Book of Selling - Jeffrey Gitomer The Tipping Point - Malcolm Gladwell Spin Selling - Neil Rackham 
 What books are we missing on our reading list?