Check it: Our list of the 5 best B2B marketing agencies between Detroit and Chicago 🙌 Shout out to GYRO Creative Group, thunder::tech, BLASTmedia, McGuffin Creative Group, Inc., & CareContent, Inc.!  https://lnkd.in/et6Z7JW2

Super CMO Shirley Macbeth recently discussed how Forrester’s marketing initiatives helped to radically simplify its tech stack, pare down its persona list, and re-orient its employees on the new brand. Read the full Q&A on Ad Age [gated]! ⬇️ https://bit.ly/2TJ6JnT

“The best investment is in the tools of one's own trade” - Benjamin Franklin 🛠️🧰 In today’s #TuesdayTip, Mediafly’s CMO Isabelle Papoulias and SVP Marketing Johan Abadie share their insights on how to leverage tools like 6sense to drastically improve your marketing program. Watch the video here: https://lnkd.in/e5hamWv

In today’s #TuesdayTip, CMOs Prachi Gore of Checkr, Inc., Eric Eden of Postclick, and Jakki Glivicky Geiger (formerly of Reltio) share their tips on developing and executing effective content marketing. Watch the video here: https://lnkd.in/etVZF6P

No two CMO playbooks are the same, but in all of them, agility is a prereq for success. Tune in to today’s #RTU to hear CMO Celia Fleischaker share how her experience prepared her to lead Verint’s new positioning as a pure-play customer engagement brand. https://lnkd.in/gpNeSeZ