Afghanistan

Angola

Albania

United Arab Emirates

Argentina

Armenia

French Southern and Antarctic Lands

Australia

Austria

Azerbaijan

Burundi

Belgium

Benin

Burkina Faso

Bangladesh

Bulgaria

The Bahamas

Bosnia and Herzegovina

Belarus

Belize

Bolivia

Brazil

Brunei

Bhutan

Botswana

Central African Republic

Canada

Switzerland

Chile

China

Ivory Coast

Cameroon

Democratic Republic of the Congo

Republic of the Congo

Colombia

Costa Rica

Cuba

Northern Cyprus

Cyprus

Czech Republic

Germany

Djibouti

Denmark

Dominican Republic

Algeria

Ecuador

Egypt

Eritrea

Spain

Estonia

Ethiopia

Finland

Fiji

Falkland Islands

France

Gabon

Georgia

Ghana

Guinea

Gambia

Guinea Bissau

Equatorial Guinea

Greece

Greenland

Guatemala

Guyana

Honduras

Croatia

Haiti

Hungary

Indonesia

India

Ireland

Iran

Iraq

Iceland

Israel

Italy

Jamaica

Jordan

Japan

Kazakhstan

Kenya

Kyrgyzstan

Cambodia

Kosovo

Kuwait

Laos

Lebanon

Liberia

Libya

Sri Lanka

Lesotho

Lithuania

Luxembourg

Latvia

Morocco

Moldova

Madagascar

Growing your business starts with winning hearts and minds, which means effective B2B marketing is really people-to-people marketing. That’s why story cuts through more effectively than speeds and feeds alone. Because it’s not just about what your products and services do, but also why they matter.

Our Services
Great clients demand great work. For us that means: 

B2B Brand Strategy that delivers a singular brand story to unify employee, customer, and demand-generating communications.

B2B Demand Generation that identifies a time-sensitive value proposition or offering that your prospects consider essential—and markets the heck out of it.

Content & Social Media, masterfully crafted to help you bring your brand story to life in the most compelling ways possible.

On your mark… Get set… Acquire a company! An acquisition announcement garners a lot of excitement, but the real challenge rests in everything a company does afterwards to ensure that brand equity isn’t lost and that customers aren’t confused. Want an acquisition playbook? Here’s the kicker, no two acquisitions are the same. Luckily for our listeners, we have three fantastic CMOs with multiple acquisitions under their belts, here to share their strategies and best practices when it comes to effectively pivoting post-acquisition. With wisdom from Julie Feller of U.S. Legal Systems, Isabelle Papoulias of Mediafly, and Kristen Russel of symplr, this episode is not to be missed—tune in!   For full show notes and transcripts, visit <a class= "waffle-rich-text-link" href= "https://renegade.com/podcasts/">https://renegade.com/podcasts/</a> To learn more about CMO Huddles, visit <a class= "waffle-rich-text-link" href= "https://cmohuddles.com/">https://cmohuddles.com/</a>

Renegade Thinkers Unite: #2 Podcast for CMOs & B2

328: Shifting Into Position Post-Acquisition

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Chip Rodgers of WorkSpan, Patti Newcomer of FieldRoutes, and Chi-Chi Liang of Alloy To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

Tuesday Tips: Building a Customer Advisory Board

B2B Marketers… This is the episode to bring to your C-Suite. It’s no secret that marketing budgets are often the first to be cut when things get tight, but <a href="http://forrester.com/">Forrester</a> analysts <a href= "https://www.linkedin.com/in/barbiemattie">Barbie Mattie</a> and <a href= "https://www.linkedin.com/in/nicholas-buck-3765588"> Nick Buck</a> are here with the cold hard data about why marketing spend correlates directly to business growth. Tune in for a fascinating conversation about the implications of Forrester’s benchmarks, with guidance on budget allocation, marketing orchestration, why brand is important, and more. This recording comes from a CMO Huddles Bonus Huddle—a private Q&A with our community of B2B CMOs where they can ask the questions that guide the conversation. If you want to get involved, you can apply at <a href= "http://cmohuddles.com/">cmohuddles.com</a>. Speaking of CMO Huddles… CMO Huddles is now a community partner with Forrester’s B2B Summit, coming to Austin, Texas from June 5th to 7th. Huddlers will get access to preferred pricing + other exclusive benefits — if you’re a B2B CMO looking to connect with fellow CMOs and Forrester’s top-notch analysts in a very special way, join us ASAP. For full show notes and transcripts, visit <a class= "waffle-rich-text-link" href= "https://renegade.com/podcasts/">https://renegade.com/podcasts/</a> To learn more about CMO Huddles, visit <a class= "waffle-rich-text-link" href= "https://cmohuddles.com/">https://cmohuddles.com/</a>

327: Forrester’s B2B Budget Benchmarks

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Allyson Havener of TrustRadius, James (JD) Dillon of Tigo Energy, and Isabelle Papoulias of Mediafly To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

Tuesday Tips: Crafting Recession-Proofed Messaging

Should B2B brands commit to ESG initiatives?  This question is one that’s debated in both public forums and behind closed C-Suite boards, and it’s one that we tackle in this episode featuring <a href= "https://www.linkedin.com/in/josephcohen2">Joe Cohen</a>, the Chief Marketing and Communications Officer at <a href= "https://www.axiscapital.com/">AXIS</a>. Tune in as we discuss the why AXIS has leaned into commitment to ESG, how to do it right, and what amazing things might happen if you do. For full show notes and transcripts, visit <a class="waffle-rich-text-link" href= "https://renegade.com/podcasts/">https://renegade.com/podcasts/</a> To learn more about CMO Huddles, visit <a class="waffle-rich-text-link" href= "https://cmohuddles.com/">https://cmohuddles.com/</a>

326: Taking a Stand as a B2B Brand

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Chip Rodgers of WorkSpan, Danielle Gotkis of Pecan AI, Bryan Law of ZoomInfo, Marshall Poindexter of OpenEye Scientific, and Jennifer Kling of Ombud. To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

Tuesday Tips: Getting the Most Out of Your Budget in 2023

B2B marketers know that brand sells, but how does a CMO sell brand? In this episode, three CMOs share the secrets to setting up your B2B brand strategy for success. Tune in to learn how to sell brand to the board, the C-Suite, and through data—to get the internal buy-in necessary if you want your branding efforts to succeed and propel business growth. This interview’s expert insights come from: <ul> <li data-leveltext="" data-font="Symbol" data-listid="24" aria-setsize="-1" data-aria-posinset="1" data-aria-level="1"> <a href= "https://www.linkedin.com/in/pamelaherrmann/">Pamela Herrmann</a> (previously at <a href= "https://www.onsolve.com/">OnSolve</a>, now at SVP Marketing at <a href= "https://ethisphere.com/">Ethisphere</a>) </li> <li data-leveltext="" data-font="Symbol" data-listid="24" aria-setsize="-1" data-aria-posinset="2" data-aria-level="1"> <a href= "https://www.linkedin.com/in/jamie-gier-33883a10a"> Jamie Gier</a> (previously CMO of <a href="https://www.dreambox.com/">Dreambox Learning</a>, <a href= "https://www.ceros.com/">Ceros</a>) </li> <li data-leveltext="" data-font="Symbol" data-listid="24" aria-setsize="-1" data-aria-posinset="3" data-aria-level="1"> <a href= "https://www.linkedin.com/in/johnny-smith-jr-ma-2aa3208"> Johnny Smith, Jr.</a> (previously at <a href= "https://encompasshealth.com/">Encompass Health</a>, now VP Comms at <a href= "https://diagnostics.roche.com/us/en/home.html"> Roche Diagnostics</a>) </li> </ul> For full show notes and transcripts, visit <a class= "waffle-rich-text-link" href= "https://renegade.com/podcasts/">https://renegade.com/podcasts/</a> To learn more about CMO Huddles, visit <a class= "waffle-rich-text-link" href= "https://cmohuddles.com/">https://cmohuddles.com/</a>

325: How to Sell the Selling Power of B2B Brand Strategy

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: Carlos Carvajal of Q2, Melanie Marcus of Surescripts, Sue Holub of OnSolve, Oliver Nutt of General Dynamics, Chandar Pattabhiram of Coupa, Kristin Fornal of Brand pH LLC, and Michael O'Connell. To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

Tuesday Tips: Free Up Your Schedule for Better Work

The metaverse. Web3. Cryptocurrency. NFTs. These platforms may not be at top of mind for most B2B CMOs today, but maybe it’s time to start evaluating their potential. That’s why we invited futurist <a href= "https://www.linkedin.com/in/shellypalmer">Shelly Palmer</a>, CEO of <a href="https://palmer.net/">The Palmer Group</a> and co-founder of <a href= "https://metacademy.com/">Metacademy</a>, to speak at a <a href="http://cmohuddles.com/">CMO Huddles</a> #BonusHuddle about the exciting possibilities of these community-building tools. Now we’re airing the conversation on Renegade Marketers Unite. Tune in to hear about how these tools are already being used by big brands in the real world, how CMOs can get started in their Web3 education, and more!  For full show notes and transcripts, visit <a class= "waffle-rich-text-link" href= "https://renegade.com/podcasts/">https://renegade.com/podcasts/</a> To learn more about CMO Huddles, visit <a class= "waffle-rich-text-link" href= "https://cmohuddles.com/">https://cmohuddles.com/</a>

324: What B2B CMOs Need to Know About Web 3.0

This is a Tuesday Tips episode where you will hear host Drew Neisser, CMOs, and other B2B experts share their hard-earned wisdom and fresh marketing insights in a bitesize format. Featuring: JD Dillon of Tigo Energy, Rashmi Vittal of Productiv, Roark Pollock of Cylus, Heidi Bullock of Tealium, Chi-Chi Liang of Alloy, Dan Lowden of HUMAN, Gabi Zijderveld of Smart Eye, Melissa Sargeant of AlphaSense, Marshall Poindexter of OpenEye Scientific To see the video versions, follow Drew Neisser on LinkedIn or visit our YouTube channel—The Renegade Marketing Hub! And if you’re a B2B CMO, check out our thriving community: https://cmohuddles.com/​​

Tuesday Tips: Getting More Out of Content Marketing

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Renegade, LLC Blog

Check out this week’s #TuesdayTips for @AmishaGandhi's guide to quick wins, long-term strategy, and not breaking your team. 

Then check out her episode of #RMU to see how she brings these tips to life at @Tipalti. Tune in! 🎧➡️ https://t.co/O7xnTMnHnq https://t.co/Eowi6mwPq

Renegade, LLC.

On this #RenegadeMarketersUnite: @AmishaGandhi covers why new CMOs should optimize demand ASAP, how @Tipalti defined its brand purpose, and the story behind the brand’s first-ever user conference. It’s an episode you don’t want to miss! 🎧➡️ https://t.co/O7xnTM66v

What are the three C’s of successful #ThoughtLeadership? As we approach 2023, we’re revisiting Drew’s conversation with @PeterWinick about the business value of Content, Connection, and Community.
Check out the full #LeveragingThoughtLeadership episode! https://t.co/XmA5dI9KyK

If you know anything about Renegade’s CEO &amp; Founder, @DrewNeisser, it’s that he loves talking about #brand, CATS, and purpose-driven story statements. For an in-depth look at all these topics and more, check out his conversation on @JaggedWith @jasravee. https://t.co/9ZF6lzIvNj

Working together is more powerful than working in silos. So how can CMOs work with sales to close more deals? Here to answer your burning question with CMOs @prfinter of @cybergrx, @chandarp of @Coupa, @cpwillis of @acrolinx, and @JHouston89. 🔥 https://t.co/rexRTcHba

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Check it: Our list of the 5 best B2B marketing agencies between Detroit and Chicago 🙌 Shout out to GYRO Creative Group, thunder::tech, BLASTmedia, McGuffin Creative Group, Inc., & CareContent, Inc.!  https://lnkd.in/et6Z7JW2

Renegade, LLC

In today’s #TuesdayTip, CMOs Prachi Gore of Checkr, Inc., Eric Eden of Postclick, and Jakki Glivicky Geiger (formerly of Reltio) share their tips on developing and executing effective content marketing. Watch the video here: https://lnkd.in/etVZF6P

Super CMO Shirley Macbeth recently discussed how Forrester’s marketing initiatives helped to radically simplify its tech stack, pare down its persona list, and re-orient its employees on the new brand. Read the full Q&A on Ad Age [gated]! ⬇️ https://bit.ly/2TJ6JnT

No two CMO playbooks are the same, but in all of them, agility is a prereq for success. Tune in to today’s #RTU to hear CMO Celia Fleischaker share how her experience prepared her to lead Verint’s new positioning as a pure-play customer engagement brand. https://lnkd.in/gpNeSeZ

“The best investment is in the tools of one's own trade” - Benjamin Franklin 🛠️🧰 In today’s #TuesdayTip, Mediafly’s CMO Isabelle Papoulias and SVP Marketing Johan Abadie share their insights on how to leverage tools like 6sense to drastically improve your marketing program. Watch the video here: https://lnkd.in/e5hamWv

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