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Nov 23, 2022
Google processes more than 8 billion search queries per day, according to data from Internet Live Stats. It goes without saying, then, that Google has become one of the main ways people look for and discover the products and services they need in their lives and businesses, wanting to increase sales, leads or revenue should […] The post What Is Black Hat SEO & Why Is It So Bad appeared first on Ricemedia.
Read moreNov 4, 2022
Advertisers who advertise their services and products on search engines can be impacted by various forms of ad fraud. If you are using pay-per-click (PPC) advertising, then it’s likely that you are going to come across click fraud. This type of ad fraud can cause problems for businesses as it will not only lower conversion […] The post Click Fraud: What Is It & How Do You Stop It? appeared first on Ricemedia.
Read moreSep 13, 2022
As we move into a cookieless future, it’s important to understand the implications of this shift for advertisers. This blog will guide you through the history of cookies, why they’re important to digital advertising, and how your business can prepare for a cookieless world. What Does the Future of PPC Look Like? The future of […] The post The Future of PPC: Cookieless Advertising appeared first on Ricemedia.
Read moreAug 31, 2022
Optimising content is just as important in your content marketing strategy as writing and publishing them. If you fail to optimise content for SEO regularly, blog posts that would have been previously ranked on page 1 will fall down the rankings on Google. Google regularly updates their search engine every year, with a stream of […] The post 5 Ways To Optimise Content For SEO & Rank Higher On Google appeared first on Ricemedia.
Read moreAug 23, 2022
In early August, Google announced a new ‘Helpful Content’ update, one of their biggest algorithm updates in over a decade. The launch of this update, which was confirmed as starting on the 19th, has the potential to shake up the SEO landscape in the same way that Google Penguin did back in 2012. The Helpful […] The post What Is Google’s Helpful Content Update And How Will It Affect Organic SEO? appeared first on Ricemedia.
Read moreJul 28, 2022
We know you’ve heard the buzz. ‘The Future of Analytics’, as Google describes it, is scheduled for a full rollout on July 1st 2023, with early GA4 features already made available to business owners and digital marketers alongside the current Universal Analytics interface. Current Google Analytics 3 (GA3) and Universal Analytics (UA) users now have […] The post Still Unsure About GA4? Here’s What You Need To Know appeared first on Ricemedia.
Read moreJul 8, 2022
Simply creating content is not enough when it comes to your content marketing strategy. If your business is writing blog pieces without having an SEO content strategy in place, then you’re missing out not only on traffic and conversions, but potential inbound leads and sales. As we know, SEO and content marketing go hand-in-hand with […] The post 6 Tips For Creating A Killer SEO Content Strategy appeared first on Ricemedia.
Read moreSep 13, 2021
2020 was a funny old year for everyone in one way or another. The impact of the pandemic has been felt far and wide with the digital marketing world no exception. As the importance of physical presence waned, trends shifted and both people and businesses simply had to adapt. Rewind back to 2019 and we […] The post Back in Our Brand New Office appeared first on Ricemedia.
Read moreJan 5, 2021
Welcome to the final digital marketing round up of 2020. We’ve made it! The toughest of tough years is now over, and we can now look to 2021 for a more positive outlook. While you’re putting the Christmas tree back in the attic, there’s still time to look back at the latest developments in SEO, […] The post What Happened In Digital Marketing In December 2020? appeared first on Ricemedia.
Read moreDec 23, 2020
In May 2020, Google announced that they are releasing a new set of metrics to judge websites known as Core Web Vitals. The new metrics focus on speed, responsiveness and visual stability of web pages. The new metrics are going to be rolled into the core algorithm during May 2021 and become an official ranking […] The post The Complete Guide to Google’s Core Web Vitals appeared first on Ricemedia.
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