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Birmingham’s leading SEO & PPC focused Digital Marketing Agency based in the heart of the city. Our specialist SEO and PPC teams are driven by one thing: results. Our experts have the skills and knowledge to improve the online prominence of your brand, and turn higher volumes of traffic into site conversions. Working with over 100 different UK and International businesses, we understand how to focus on pain points, attract the right audiences and prioritise high converting products/services; putting these at the forefront of your search marketing strategy.

Google processes more than 8 billion search queries per day, according to data from Internet Live Stats. It goes without saying, then, that Google has become one of the main ways people look for and discover the products and services they need in their lives and businesses, wanting to increase sales, leads or revenue should [&#8230;]
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What Is Black Hat SEO & Why Is It So Bad

Advertisers who advertise their services and products on search engines can be impacted by various forms of ad fraud. If you are using pay-per-click (PPC) advertising, then it’s likely that you are going to come across click fraud. This type of ad fraud can cause problems for businesses as it will not only lower conversion [&#8230;]
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Click Fraud: What Is It & How Do You Stop It?

As we move into a cookieless future, it&#8217;s important to understand the implications of this shift for advertisers. This blog will guide you through the history of cookies, why they&#8217;re important to digital advertising, and how your business can prepare for a cookieless world. What Does the Future of PPC Look Like? The future of [&#8230;]
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The Future of PPC: Cookieless Advertising

Optimising content is just as important in your content marketing strategy as writing and publishing them. If you fail to optimise content for SEO regularly, blog posts that would have been previously ranked on page 1 will fall down the rankings on Google.&#160; Google regularly updates their search engine every year, with a stream of [&#8230;]
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5 Ways To Optimise Content For SEO & Rank Higher On Google

In early August, Google announced a new ‘Helpful Content’ update, one of their biggest algorithm updates in over a decade. The launch of this update, which was confirmed as starting on the 19th, has the potential to shake up the SEO landscape in the same way that Google Penguin did back in 2012. The Helpful [&#8230;]
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What Is Google’s Helpful Content Update And How Will It Affect Organic SEO?

We know you’ve heard the buzz. ‘The Future of Analytics’, as Google describes it, is scheduled for a full rollout on July 1st 2023, with early GA4 features already made available to business owners and digital marketers alongside the current Universal Analytics interface. Current Google Analytics 3 (GA3) and Universal Analytics (UA) users now have [&#8230;]
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6 Tips For Creating A Killer SEO Content Strategy

2020 was a funny old year for everyone in one way or another. The impact of the pandemic has been felt far and wide with the digital marketing world no exception. As the importance of physical presence waned, trends shifted and both people and businesses simply had to adapt. Rewind back to 2019 and we [&#8230;]
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Back in Our Brand New Office

Welcome to the final digital marketing round up of 2020. We’ve made it! The toughest of tough years is now over, and we can now look to 2021 for a more positive outlook. While you’re putting the Christmas tree back in the attic, there’s still time to look back at the latest developments in SEO, [&#8230;]
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What Happened In Digital Marketing In December 2020?

In May 2020, Google announced that they are releasing a new set of metrics to judge websites known as Core Web Vitals. The new metrics focus on speed, responsiveness and visual stability of web pages.&#160; The new metrics are going to be rolled into the core algorithm during May 2021 and become an official ranking [&#8230;]
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The Complete Guide to Google’s Core Web Vitals

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👉 We’re all about the future of paid search!

This week, we’ll share our top 5 tips to prepare for a cookieless advertising future and what to expect once Google officially phases out third-party cookie data, beginning in late 2024.

https://t.co/XHsqhKJu4

The hot SEO topic right now is Google's #HelpfulContentUpdate.

We explore what Google's latest update means for #organicSEO &amp; how it will impact sites that are significantly affected by this update.

https://t.co/rGn3c4jVIZ

✨ We're hiring! ✨

We’re looking for a vibrant, enthusiastic and self-motivated Digital Content Executive to join our Birmingham City centre team and progress their career within Digital Marketing 💻

Sound like you or someone you know??
→ https://t.co/648A5ZYSr

Remember remember the 5th of November,
Gunpowder, treason and........ ? 🤔

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#BonfireNight2020 #GuyFawkesNight #guyfawkesd

Get the latest #digitalmarketing news from Ricemedia:
- Google removing Request Index from Search Console ✅
- @Microsoft releasing free analytics tool, Clarity ✅
- @YouTube &amp; WhatsApp adding shopping features ✅

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