Afghanistan

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French Southern and Antarctic Lands

Australia

Austria

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Botswana

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Republic of the Congo

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Cyprus

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Algeria

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Gabon

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Ireland

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Iceland

Israel

Italy

Jamaica

Jordan

Japan

Kazakhstan

Kenya

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Laos

Lebanon

Liberia

Libya

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Lesotho

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Luxembourg

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Morocco

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We’re a team of energetic, creative humans who dig coming to work each day & pretending we aren’t really working by doing innovative, fun projects for clients.

The countdown is on – and we’re ready to toast 2023! 🎉

Saltwater Collective

It’s time to pop some presents 🎁🎄🎅😍 
Merry Christmas and happy holidays from the whole Saltwater c

"Cool turkey with shades driving a sports car." 🦃 Plugging that and other prompts into an A.I. image generator is how we're choosing to kick off Turkey Day. From our family to yours, happy Thanksgiving

Proud 🤩 to share that our “Bank of the Wild” campaign for Passumpsic Bank won the 2022 Gramercy Institute Financial Content Marketing Award in the Banking-Retail Services category! https://t.co/nmyqqLWNz

WAIT. 🌲🏦🤔🌲 Why is there a bank in the woods? Because @PassumpsicB promises to be wherever their customers are in life, no matter how wild — so we helped bring that message to life with the Bank of the Wild! See the full campaign on their landing page! https://t.co/mHZxJU

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Saltwater Collective on Twitter

Let’s stay on top of our marketing game in 2022. First order of the new year – planning goals. When thinking about SEO content marketing in relation to your business goals, it might not be clear how important it is. Yes, good content will take you far, but good SEO-enriched content will take you even [&#8230;]
The post <a rel="nofollow" href="https://www.saltwaterco.com/seo/aligning-seo-content-marketing-strategy-with-business-goals">Score A 2022 SEO Content Marketing Strategy That’ll Meet Your Goals</a> appeared first on <a rel="nofollow" href="https://www.saltwaterco.com">Saltwater Collective</a>.

Score A 2022 SEO Content Marketing Strategy That’ll Meet Your Goals

2020 was a year like no other. This isn’t breaking news; we’re not the first to say it, and we won’t be the last.&#160; But like so many others, the Saltwater team was able to find opportunities in the challenges 2020 brought. We supported our clients through the unprecedented. We adapted, reacted, and pivoted time [&#8230;]
The post <a rel="nofollow" href="https://www.saltwaterco.com/uncategorized/3-years-running-saltwater-named-to-inc-5000-list">3 Years Running: Saltwater Named to Inc. 5000 List</a> appeared first on <a rel="nofollow" href="https://www.saltwaterco.com">Saltwater Collective</a>.

3 Years Running: Saltwater Named to Inc. 5000 List

You can’t go a day in the financial services industry without seeing another article about digital transformation and the fintech revolution. And industry insiders are well aware that COVID policies may have accelerated the adoption of digital banking. But a Jeffries report published in late 2019 made it clear that a majority of consumers have [&#8230;]
The post <a rel="nofollow" href="https://www.saltwaterco.com/uncategorized/balancing-digital-transformation-and-brick-and-mortar-success">Balancing Digital Transformation with Brick and Mortar Success</a> appeared first on <a rel="nofollow" href="https://www.saltwaterco.com">Saltwater Collective</a>.

Balancing Digital Transformation with Brick and Mortar Success

Saltwater&#8217;s Strategists live in the future, constantly thinking of what&#8217;s next. Even though we are only halfway through 2021, we are already thinking about and preparing for 2022 and how to successfully position our clients in the coming year.&#160; Now is the perfect time to reflect on the first two quarters, prepare for the last [&#8230;]
The post <a rel="nofollow" href="https://www.saltwaterco.com/marketing-strategy/salty-strategy-how-to-effectively-prepare-for-2022-strategic-planning">Salty Strategy: How to Effectively Prepare for 2022 Strategic Planning</a> appeared first on <a rel="nofollow" href="https://www.saltwaterco.com">Saltwater Collective</a>.

Salty Strategy: How to Effectively Prepare for 2022 Strategic Planning

Developing a strategy to optimize your Facebook page for your business is an important component to your digital marketing efforts. You should approach each element thoughtfully and take advantage of features that best align with your digital marketing strategy. Incorporate keywords for a fully integrated SEO strategy across platforms to ensure alignment between your keywords [&#8230;]
The post <a rel="nofollow" href="https://www.saltwaterco.com/social-media-marketing/how-to-optimize-your-facebook-page">How to Optimize Your Facebook Page: A Guide by Saltwater Collective</a> appeared first on <a rel="nofollow" href="https://www.saltwaterco.com">Saltwater Collective</a>.

How to Optimize Your Facebook Page: A Guide by Saltwater Collective

Is there a correlation between a marketer&#8217;s favorite Christmas song and their preferred marketing strategy? We decided to find out and ran a large national survey asking marketing executives about their favorite songs/strategies. The results may surprise you! Here are some examples of clear correlations between song and strategy. Jingle Bells&#160; Easily one of the [&#8230;]
The post <a rel="nofollow" href="https://www.saltwaterco.com/agency-culture/the-marketing-strategy-hiding-in-your-favorite-christmas-songs">The Marketing Strategy Hiding in Your Favorite Christmas Songs</a> appeared first on <a rel="nofollow" href="https://www.saltwaterco.com">Saltwater Collective</a>.

The Marketing Strategy Hiding in Your Favorite Christmas Songs

As our communities and states work to safely reopen, at Saltwater, we too have been working on strategies to resume physical production in our new environment with an increased emphasis on minimizing risk to our cast, crews, and clients. Here are just a few of the safety measures you can expect to see on your [&#8230;]
The post <a rel="nofollow" href="https://www.saltwaterco.com/video-production/safe-video-production-in-the-covid-era">Safe Video Production in the COVID Era</a> appeared first on <a rel="nofollow" href="https://www.saltwaterco.com">Saltwater Collective</a>.

Safe Video Production in the COVID Era

Amid the coronavirus pandemic, what was once a luxury to the modern marketing professional is now the new norm. Like many businesses in the digital economy, Saltwater has been fully remote since mid-March. While working remotely has long been a part of life at Saltwater, going 100% remote was new for us.  And while it [&#8230;]
The post <a rel="nofollow" href="https://www.saltwaterco.com/agency-culture/working-from-home-8-essential-tips-for-staying-productive">Working from Home: 8 Essential Tips for Staying Productive</a> appeared first on <a rel="nofollow" href="https://www.saltwaterco.com">Saltwater Collective</a>.

Working from Home: 8 Essential Tips for Staying Productive

Branding is as much a science as it is an art. The video above is an overview of part of the branding process at Saltwater: determining a brand’s color opportunity. There’s much more to determining a brand’s color palette than picking colors that work well together. There’s strategy involved in finding the color gaps in [&#8230;]
The post <a rel="nofollow" href="https://www.saltwaterco.com/branding/find-your-brands-color-opportunity">Find Your Brand&#8217;s Color Opportunity</a> appeared first on <a rel="nofollow" href="https://www.saltwaterco.com">Saltwater Collective</a>.

Find Your Brand’s Color Opportunity

Marketing strategy should always come back to one question: does this idea forge a connection with our audience? This question is so important because, each and every time, it&#8217;s difficult to achieve that connection. Plenty of clever tactics and flashy content mask the fact that, when pushed, the brand doesn&#8217;t have a good answer to [&#8230;]
The post <a rel="nofollow" href="https://www.saltwaterco.com/marketing-strategy/breaking-into-new-markets">Salty Strategy: How to Break into Crowded Markets</a> appeared first on <a rel="nofollow" href="https://www.saltwaterco.com">Saltwater Collective</a>.