Jan 13, 2022
Score A 2022 SEO Content Marketing Strategy That’ll Meet Your Goals
Let’s stay on top of our marketing game in 2022. First order of the new year – planning goals. When thinking about SEO content marketing in relation to your business goals, it might not be clear how important it is. Yes, good content will take you far, but good SEO-enriched content will take you even […] The post Score A 2022 SEO Content Marketing Strategy That’ll Meet Your Goals appeared first on Saltwater Collective.
Read moreSep 14, 2021
3 Years Running: Saltwater Named to Inc. 5000 List
2020 was a year like no other. This isn’t breaking news; we’re not the first to say it, and we won’t be the last. But like so many others, the Saltwater team was able to find opportunities in the challenges 2020 brought. We supported our clients through the unprecedented. We adapted, reacted, and pivoted time […] The post 3 Years Running: Saltwater Named to Inc. 5000 List appeared first on Saltwater Collective.
Read moreJul 19, 2021
Balancing Digital Transformation with Brick and Mortar Success
You can’t go a day in the financial services industry without seeing another article about digital transformation and the fintech revolution. And industry insiders are well aware that COVID policies may have accelerated the adoption of digital banking. But a Jeffries report published in late 2019 made it clear that a majority of consumers have […] The post Balancing Digital Transformation with Brick and Mortar Success appeared first on Saltwater Collective.
Read moreMay 21, 2021
Salty Strategy: How to Effectively Prepare for 2022 Strategic Planning
Saltwater’s Strategists live in the future, constantly thinking of what’s next. Even though we are only halfway through 2021, we are already thinking about and preparing for 2022 and how to successfully position our clients in the coming year. Now is the perfect time to reflect on the first two quarters, prepare for the last […] The post Salty Strategy: How to Effectively Prepare for 2022 Strategic Planning appeared first on Saltwater Collective.
Read moreJan 8, 2021
How to Optimize Your Facebook Page: A Guide by Saltwater Collective
Developing a strategy to optimize your Facebook page for your business is an important component to your digital marketing efforts. You should approach each element thoughtfully and take advantage of features that best align with your digital marketing strategy. Incorporate keywords for a fully integrated SEO strategy across platforms to ensure alignment between your keywords […] The post How to Optimize Your Facebook Page: A Guide by Saltwater Collective appeared first on Saltwater Collective.
Read moreDec 14, 2020
The Marketing Strategy Hiding in Your Favorite Christmas Songs
Is there a correlation between a marketer’s favorite Christmas song and their preferred marketing strategy? We decided to find out and ran a large national survey asking marketing executives about their favorite songs/strategies. The results may surprise you! Here are some examples of clear correlations between song and strategy. Jingle Bells Easily one of the […] The post The Marketing Strategy Hiding in Your Favorite Christmas Songs appeared first on Saltwater Collective.
Read moreOct 13, 2020
Safe Video Production in the COVID Era
As our communities and states work to safely reopen, at Saltwater, we too have been working on strategies to resume physical production in our new environment with an increased emphasis on minimizing risk to our cast, crews, and clients. Here are just a few of the safety measures you can expect to see on your […] The post Safe Video Production in the COVID Era appeared first on Saltwater Collective.
Read moreSep 21, 2020
Working from Home: 8 Essential Tips for Staying Productive
Amid the coronavirus pandemic, what was once a luxury to the modern marketing professional is now the new norm. Like many businesses in the digital economy, Saltwater has been fully remote since mid-March. While working remotely has long been a part of life at Saltwater, going 100% remote was new for us. And while it […] The post Working from Home: 8 Essential Tips for Staying Productive appeared first on Saltwater Collective.
Read moreAug 26, 2020
Find Your Brand’s Color Opportunity
Branding is as much a science as it is an art. The video above is an overview of part of the branding process at Saltwater: determining a brand’s color opportunity. There’s much more to determining a brand’s color palette than picking colors that work well together. There’s strategy involved in finding the color gaps in […] The post Find Your Brand’s Color Opportunity appeared first on Saltwater Collective.
Read moreAug 18, 2020
Salty Strategy: How to Break into Crowded Markets
Marketing strategy should always come back to one question: does this idea forge a connection with our audience? This question is so important because, each and every time, it’s difficult to achieve that connection. Plenty of clever tactics and flashy content mask the fact that, when pushed, the brand doesn’t have a good answer to […] The post Salty Strategy: How to Break into Crowded Markets appeared first on Saltwater Collective.
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