Simple Machines Marketing
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Jan 19, 2023
Roundup: New HubSpot Features – Q4 2022
One of the greatest advantages of using HubSpot is it continues to grow along with users’ needs. The fact that much of that growth can be attributed to platform enhancements based on feedback from actual platform users makes it even better. Q4 of 2022 was no exception with HubSpot rolling out 58 new [...] The post Roundup: New HubSpot Features – Q4 2022 appeared first on Simple Machines Marketing.
Read moreJan 11, 2023
It’s Time to Set Up Google Analytics 4
For months, you’ve been seeing the banner at the top of your Universal Analytics account: “Universal Analytics will no longer process new data in standard properties beginning July 1, 2023. Prepare now by setting up and switching over to a Google Analytics 4 property.” If you’ve been putting it off, you’re not alone. This [...] The post It’s Time to Set Up Google Analytics 4 appeared first on Simple Machines Marketing.
Read moreJan 5, 2023
Building a RevTech Stack for Scalable Growth
If your business is looking to scale, you’re probably experiencing a couple things. One, your business has started to do really well (yay!). But as a result, you’re encountering some growing pains as the high-touch methods you have been using start to feel untenable. For example, suppose every prospect and customer your company interacts [...] The post Building a RevTech Stack for Scalable Growth appeared first on Simple Machines Marketing.
Read moreJan 4, 2023
HubSpot Hacks, Campaign Tracking Tips and MarTech ROI: Our Top 8 Blogs of 2022
In 2021, businesses across industries worked to find their footing again with their marketing strategy. And in 2022, many were able to build upon that foundation and grow their efforts to advertise their business. Because of this, we focused on leveling up our content to help marketing professionals who were ready for more advanced [...] The post HubSpot Hacks, Campaign Tracking Tips and MarTech ROI: Our Top 8 Blogs of 2022 appeared first on Simple Machines Marketing.
Read moreDec 21, 2022
Maintaining Email Health: Symptoms & Solutions
Email is part of most marketing and sales outreach programs. Are you getting the results you want? If not, it may be due to poor email health. How’s yours? Maintaining optimal email health takes work – it’s not a “set it and forget it” situation. Much like you needing regular exercise, nutrition and maintenance [...] The post Maintaining Email Health: Symptoms & Solutions appeared first on Simple Machines Marketing.
Read moreDec 15, 2022
Why You Need a Multilingual Marketing Strategy
Are you thinking about going global? If so, we’re assuming that you have a strong marketing strategy in place that’s served you well locally (or nationally), and you’re considering other ways to expand your business. And one way to do this is by implementing multilingual assets into your marketing arsenal. Let’s be clear [...] The post Why You Need a Multilingual Marketing Strategy appeared first on Simple Machines Marketing.
Read moreDec 1, 2022
How to Set Up HubSpot Payments With QuickBooks Online
Earlier this year, HubSpot’s payments tool was one of the most hyped features the company had announced in some time. Seeing the potential value of this tool (who doesn’t want to get paid faster?), we were eager to jump in and test it out, starting with ourselves as the guinea pig. Since testing it, [...] The post How to Set Up HubSpot Payments With QuickBooks Online appeared first on Simple Machines Marketing.
Read moreNov 17, 2022
The Secret to Aligning All Customer-Facing Teams: Use a RevOps Approach
Aligning your customer-facing teams is a hot topic for most organizations (and probably has been since the beginning of business). Yet consistent revenue growth is still a challenge for 78% of B2B companies across all industries. The foundation for getting every team responsible for the customer experience on the same page goes beyond just [...] The post The Secret to Aligning All Customer-Facing Teams: Use a RevOps Approach appeared first on Simple Machines Marketing.
Read moreOct 17, 2022
Advanced Targeting Tactics for Your Google Ad Campaigns
If you’re unhappy with your Google Ads campaign performance, it’s time to review your targeting strategy. A successful targeting strategy goes beyond identifying buyer personas. Google comes equipped with several tools to help drill down your overall ideal audience to a set of targeted identifying factors that, when implemented, are the most likely to [...] The post Advanced Targeting Tactics for Your Google Ad Campaigns appeared first on Simple Machines Marketing.
Read moreSep 29, 2022
Four Simple HubSpot Features That Will Supercharge Your Sales Efforts
Sometimes there aren’t enough hours in the day for busy sales representatives (or marketing staff!) to get everything done. We get it. And we can help. If your organization uses HubSpot, here are five easily implemented tools that will minimize busy work and supercharge your sales team’s efforts. Use The Inbox Integration The HubSpot [...] The post Four Simple HubSpot Features That Will Supercharge Your Sales Efforts appeared first on Simple Machines Marketing.
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