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Simple Machines is a marketing firm that provides digital marketing and sales solutions for growing businesses. We put B2B companies on track to hit their lead, conversion and acquisition goals.

Is your business looking to scale, but struggling to break the linear growth trend? 

Check out the process for building a tech stack that will fuel revenue growth and enable a wider variety of opportunities that linear revenue growth can’t afford.

https://t.co/qScXMhXn3X

Simple Machines Marketing

If you’re a HubSpot user, you’re probably aware of their newly launched (and very hyped) payments tool. 

To shed some light on the topic, we setup a call with HubSpot’s payments team, and here’s what we learned.👇

https://t.co/j6i4DGIU7

What does the year ahead hold for your small business? While it may be easier to improvise in the moment, it’s crucial that you write a strategy outline for your campaigns or marketing efforts. 

View the checklist below for our favorite tactics: 

https://t.co/q1gt5F0MeM

Our focus in 2022 was on leveling up our content to help marketing professionals who were ready for more advanced methods, tools and tips. 

Today we’re sharing our 2022 posts that people found most helpful throughout the year.

https://t.co/mSrDBYiza8

Are you getting the results you want out of your email marketing? If not, it may be due to poor email health. 

Let's take a closer look at the most common symptoms and solutions that will help you improve your overall email health.

https://t.co/3LTupBqaDW

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Simple Machines Marketing on Twitter

One of the greatest advantages of using HubSpot is it continues to grow along with users’ needs. The fact that much of that growth can be attributed to platform enhancements based on feedback from actual platform users makes it even better.   Q4 of 2022 was no exception with HubSpot rolling out 58 new [...]
The post <a rel="nofollow" href="http://www.simplemachinesmarketing.com/blog/roundup-new-hubspot-features-q4-2022/">Roundup: New HubSpot Features &#8211; Q4 2022</a> appeared first on <a rel="nofollow" href="http://www.simplemachinesmarketing.com">Simple Machines Marketing</a>.

Roundup: New HubSpot Features – Q4 2022

For months, you’ve been seeing the banner at the top of your Universal Analytics account: “Universal Analytics will no longer process new data in standard properties beginning July 1, 2023. Prepare now by setting up and switching over to a Google Analytics 4 property.”  If you’ve been putting it off, you’re not alone. This [...]
The post <a rel="nofollow" href="http://www.simplemachinesmarketing.com/blog/its-time-to-set-up-google-analytics-4/">It’s Time to Set Up Google Analytics 4</a> appeared first on <a rel="nofollow" href="http://www.simplemachinesmarketing.com">Simple Machines Marketing</a>.

It’s Time to Set Up Google Analytics 4

If your business is looking to scale, you’re probably experiencing a couple things. One, your business has started to do really well (yay!). But as a result, you’re encountering some growing pains as the high-touch methods you have been using start to feel untenable. For example, suppose every prospect and customer your company interacts [...]
The post <a rel="nofollow" href="http://www.simplemachinesmarketing.com/blog/building-a-revtech-stack-for-scalable-growth/">Building a RevTech Stack for Scalable Growth</a> appeared first on <a rel="nofollow" href="http://www.simplemachinesmarketing.com">Simple Machines Marketing</a>.

Building a RevTech Stack for Scalable Growth

In 2021, businesses across industries worked to find their footing again with their marketing strategy. And in 2022, many were able to build upon that foundation and grow their efforts to advertise their business.  Because of this, we focused on leveling up our content to help marketing professionals who were ready for more advanced [...]
The post <a rel="nofollow" href="http://www.simplemachinesmarketing.com/blog/our-top-8-blogs-of-2022/">HubSpot Hacks, Campaign Tracking Tips and MarTech ROI: Our Top 8 Blogs of 2022</a> appeared first on <a rel="nofollow" href="http://www.simplemachinesmarketing.com">Simple Machines Marketing</a>.

HubSpot Hacks, Campaign Tracking Tips and MarTech ROI: Our Top 8 Blogs of 2022

Email is part of most marketing and sales outreach programs. Are you getting the results you want? If not, it may be due to poor email health. How’s yours? Maintaining optimal email health takes work – it’s not a “set it and forget it” situation. Much like you needing regular exercise, nutrition and maintenance [...]
The post <a rel="nofollow" href="http://www.simplemachinesmarketing.com/blog/maintaining-email-health-symptoms-solutions/">Maintaining Email Health: Symptoms &#038; Solutions</a> appeared first on <a rel="nofollow" href="http://www.simplemachinesmarketing.com">Simple Machines Marketing</a>.

Maintaining Email Health: Symptoms & Solutions

Are you thinking about going global?   If so, we’re assuming that you have a strong marketing strategy in place that’s served you well locally (or nationally), and you’re considering other ways to expand your business. And one way to do this is by implementing multilingual assets into your marketing arsenal.  Let’s be clear [...]
The post <a rel="nofollow" href="http://www.simplemachinesmarketing.com/blog/why-you-need-a-multilingual-marketing-strategy/">Why You Need a Multilingual Marketing Strategy</a> appeared first on <a rel="nofollow" href="http://www.simplemachinesmarketing.com">Simple Machines Marketing</a>.

Why You Need a Multilingual Marketing Strategy

Earlier this year, HubSpot’s payments tool was one of the most hyped features the company had announced in some time. Seeing the potential value of this tool (who doesn’t want to get paid faster?), we were eager to jump in and test it out, starting with ourselves as the guinea pig.   Since testing it, [...]
The post <a rel="nofollow" href="http://www.simplemachinesmarketing.com/blog/how-to-set-up-hubspot-payments-with-quickbooks-online/">How to Set Up HubSpot Payments With QuickBooks Online</a> appeared first on <a rel="nofollow" href="http://www.simplemachinesmarketing.com">Simple Machines Marketing</a>.

How to Set Up HubSpot Payments With QuickBooks Online

Aligning your customer-facing teams is a hot topic for most organizations (and probably has been since the beginning of business). Yet consistent revenue growth is still a challenge for 78% of B2B companies across all industries.   The foundation for getting every team responsible for the customer experience on the same page goes beyond just [...]
The post <a rel="nofollow" href="http://www.simplemachinesmarketing.com/blog/the-secret-to-aligning-your-customer-facing-teams-use-a-revops-approach/">The Secret to Aligning All Customer-Facing Teams: Use a RevOps Approach</a> appeared first on <a rel="nofollow" href="http://www.simplemachinesmarketing.com">Simple Machines Marketing</a>.

The Secret to Aligning All Customer-Facing Teams: Use a RevOps Approach

If you’re unhappy with your Google Ads campaign performance, it’s time to review your targeting strategy. A successful targeting strategy goes beyond identifying buyer personas. Google comes equipped with several tools to help drill down your overall ideal audience to a set of targeted identifying factors that, when implemented, are the most likely to [...]
The post <a rel="nofollow" href="http://www.simplemachinesmarketing.com/blog/advanced-targeting-tactics-for-your-google-ad-campaigns/">Advanced Targeting Tactics for Your Google Ad Campaigns</a> appeared first on <a rel="nofollow" href="http://www.simplemachinesmarketing.com">Simple Machines Marketing</a>.

Advanced Targeting Tactics for Your Google Ad Campaigns

Sometimes there aren’t enough hours in the day for busy sales representatives (or marketing staff!) to get everything done. We get it. And we can help. If your organization uses HubSpot, here are five easily implemented tools that will minimize busy work and supercharge your sales team’s efforts. Use The Inbox Integration The HubSpot [...]
The post <a rel="nofollow" href="http://www.simplemachinesmarketing.com/blog/four-simple-hubspot-features-that-will-supercharge-your-sales-efforts/">Four Simple HubSpot Features That Will Supercharge Your Sales Efforts</a> appeared first on <a rel="nofollow" href="http://www.simplemachinesmarketing.com">Simple Machines Marketing</a>.

Four Simple HubSpot Features That Will Supercharge Your Sales Efforts

Blog

Simple Machines Marketing Blog

Conversion rate optimization (CRO) can be simple to get started. Unfortunately, it can be much harder to maintain. ⚙️

To help you keep up your momentum, we've put together a free testing calendar with templates for ad inputs, backlogs and more:  
https://bit.ly/3zD0Cku

#cro #crotesting #freedownload #marketingtips #smallbusinessmarketing #b2bmarketing 

Has your company considered creating gated content? 🔒

Hypothetically, gated content is a great way to find leads, boost website engagement and build your audience. The trick is, that content needs to be offering valuable, helpful information that your potential customers will find useful: 
https://bit.ly/3f0OLoj

#gatedcontent #freedownload #marketingtips #smallbusinessmarketing #b2bmarketing

If your small business doesn't have a LinkedIn page, you could be missing out on key engagement, website traffic and qualified leads. 😲

We've got your step-by-step guide on how to create one for you company: https://bit.ly/3BMm8VU

#linkedin #socialmediamarketing

When there's more than one paid advertising option on the market, how do you decide which one is right for your company? 🤷

Today, we're comparing the pros and cons of Google Ads and Microsoft Advertising to help you choose the perfect ad platform: https://bit.ly/3BJxv0r

#bingads #googleads #paidads #paidadvertisments #smallbusinessmarketing #marketingtips

If you're spending more time navigating your marketing and sales technology than using it, it's time to re-evaluate your tools: https://bit.ly/3i774KI

#marketingtips #marketingtools #smallbusinessmarketing 

LinkedIn

Simple Machines Marketing on LinkedIn

The Solutions Partner Program is for agencies and service providers looking to expand their offerings and build expertise in HubSpot. Whether your expertise is marketing, sales, customer service, web design, CRM, or IT services—if you want to accelerate your growth, we want to help.

Simple Machines Marketing

Simple Machines Marketing

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