There’s no way I can do it all 🤗 Shiela is one of the social media managers here at Team Simplified and has been with us for over 2 years. Shiela is from the Philippines and has a bachelor’s degree in Marketing Management. She supports online business owners in content creation and social engagement to help them reclaim time and get more visibility on social media. When she isn’t working you will usually see her binge-watching The Big Bang Theory, writing out thoughts in her journal, and learning new things through online courses. Are you a solopreneur or do you have a team? Let me know in the comments.

My daughter is at college and she told me she went to the gym for the first time and did the elliptical, abs, walking, and recumbent bike. I'm like Woah! That's a lot for your first time. Start slow. It's the same thing with our business. We try to do all the things. We try to be on all social platforms, we want to start a podcast, and a blog, create some pins, and have a newsletter. All of this is fine as long as you build upon it. Trying to do it all at once when you have nothing in place, you are setting your business up for failure and will get burnt out. Take time to sit down and focus on one piece of content marketing. For most people that will naturally be social media. The one thing I love about social media is that it's FREE marketing (there are ads of course but remember we are starting slow). After all, if you have a podcast, a blog, or even a newsletter you need somewhere to market that content and somewhere to put that lead magnet. This is why I will mostly recommend social media. Then choose which platform and build upon there. Let me know in the comments where was the first place you decided to market your business.

We are all seeing, ‘word of the year’ especially as we enter 2023. To be honest, I was never a fan of this. Why do we need a word of the year? What does that even mean? What’s the point? However, as I grew as a business owner I started to think of what I wanted out of my business. When I thought of this, words came up and it hit me that this is why people do words of the year. To me it’s focusing on your goals and that what you do in business should go back to the goal. With that said, I want to share my word of the year. CULTIVATE. Cultivate means to develop a friendship or relationship with someone. In the past, I did an amazing job building relationships in this online space but to be honest I didn’t do much of that in 2022. I also want to build a deeper relationship with myself. Also being a military spouse people PCS so much that I stop developing deep relationships because what's the point? But I want to change that mindset this year. So this will be a year of cultivation. What is your word of the year? Let me know in the comments.

You cater to the financial industry so business must be easy catering to one industry! Yes and no. While I admit marketing is easier when you have a super-defined niche however each client is different. We DO NOT create the same strategy for each client. We are NOT a template shop. Now if you have templates then that's fine we all have to start somewhere but I highly suggest when you get a chance you invest in a social media marketer so your content is one of a kind and puts YOU as the industry expert. Even though all of our clients are in the financial space they are different in their mission, vision, values, and business structure. We work with CPAs, CFOs, Accountants, Bookkeepers, and Financial Planners. They all serve their purpose as financial professionals and are not the same. We work with them to create a unique marketing strategy for their business. So, if you are tired of having a cookie-cutter social media account see the link below to book a call with us so we can create a social media strategy that is unique to YOUR business. https://simplifiedmarketingservices.com/contact/

Can we be totally honest and a little blunt? We have an attention span of 2 seconds so the moment anyone looks at your content and keeps strolling through social within seconds they forgot. We are giving you the challenge to Simplify Your Marketing in 2023. Go through your old content and take inventory of which ones have performed well. Save it for later as you scroll then put it back out there. We sometimes like to change the graphic, or the copy just a bit but if enough time has passed you can even post the exact same thing. Chances are not all your followers will see all of your content, so this gets a new set of eyes on your content. Remember, you don’t always have to create content from scratch! In fact, content repurposing should be a part of your content marketing strategy. Let us know in the comments, do you repurpose your content?