Skiilight Interactive
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Skiilight Interactive
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GRAPHIC DESIGN
WEB DEVELOPMENT
USER EXPERIENCE DESIGN
SEARCH ENGINE OPTIMIZATION
BRAND MANAGEMENT
MOBILE DEVELOPMENT
COPYWRITING
PPC
GROWTH STRATEGIES
EMAIL MARKETING
CONTENT MARKETING
SOCIAL MEDIA MARKETING
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Apr 5, 2021
Here’s How Americans Are Spending Their Stimulus Checks
Within 10 days of receipt, those who had received the stimulus payments had spent $600 more than those for whom the check hadn’t yet appeared. When Congress passed a $2 trillion aid package in late March, part of its goal was to give a quick adrenaline shot to the sputtering economy in the form of […] The post Here’s How Americans Are Spending Their Stimulus Checks appeared first on Skiilight Interactive.
Read moreJan 5, 2021
Four Steps to Navigate the Pandemic
It’s hard to imagine a more challenging environment for marketers than the current moment. With a global pandemic affecting the way nearly everyone in the world works and lives, nothing feels certain anymore. And even the uncertainties are shifting rapidly. Step 1: Press Pause A lot of people are complaining that they are seeing things […] The post Four Steps to Navigate the Pandemic appeared first on Skiilight Interactive.
Read moreDec 16, 2020
Worldwide Digital Economy Snapshot
There’s a big wide world of internet users out there. Tufts University took a look at what is moving the needle in the top 50 internet countries. The Digital Evolution Index (DEI), created by the Fletcher School at Tufts University (with support from Mastercard and DataCash), is derived from four broad drivers: supply-side factors (including […] The post Worldwide Digital Economy Snapshot appeared first on Skiilight Interactive.
Read moreSep 4, 2020
Google to punish sites with mobile app nag screens
Good news! Google is fighting the good fight, taking on websites that turn up their nose at good user experience. If you’ve ever tapped on a search result on your phone only to see a giant ad imploring you to install the site’s app, you know how annoying that can be. Google realizes that too, […] The post Google to punish sites with mobile app nag screens appeared first on Skiilight Interactive.
Read moreApr 26, 2020
New Research Shows How Digital Connects Shoppers to Local Stores
While some might say that the rise of digital has made the role of the local retail store obsolete, new research from Google suggests that the relationship between digital and in-store shopping is far more nuanced and interconnected than that. In gaining an understanding of the impact of digital on in-store shopping, we were able […] The post New Research Shows How Digital Connects Shoppers to Local Stores appeared first on Skiilight Interactive.
Read moreMar 31, 2020
The 3 New Realities of Local Retail According to Google
The relationship between digital and local stores is changing. Google found three new realities of retail: digital drives in-store traffic; smartphones are in-store shopping assistants and varied shopping habits call for a holistic approach to measuring retail success. Savvy retailers are learning how to reach customers by better connecting the online to the offline and […] The post The 3 New Realities of Local Retail According to Google appeared first on Skiilight Interactive.
Read moreMar 17, 2020
The look of letters – a history of typefaces you’ll recognize
For every news story or advertisement you see, there is at least one writer who has agonized over every word. But a designer has also agonized over how those words look. This is a list that shows just how much thought goes into the look of letters. The two shown in the featured image are […] The post The look of letters – a history of typefaces you’ll recognize appeared first on Skiilight Interactive.
Read moreFeb 17, 2020
Q&A with type designer Juan Carlos Pagan
Have you given much thought to the typefaces or “fonts” that you see all around you throughout the world? Somewhere someone at some time put a lot of thought into designing each letter of that alphabet. What are type designers thinking and how do they work? Check out this Q&A with Juan Carlos Pagan via […] The post Q&A with type designer Juan Carlos Pagan appeared first on Skiilight Interactive.
Read moreFeb 10, 2020
The dark side of Valentine’s Day and advertising
It’s not always chocolate candy and roses in relationships – and that’s true in this blog post. With Valentine’s Day coming up, Boston.com has written about the curious history of publically shaming one’s former flame by way of the classified ad. For more than 300 years, newspapers ran advertisements from men publicly announcing their wives […] The post The dark side of Valentine’s Day and advertising appeared first on Skiilight Interactive.
Read moreFeb 3, 2020
New logo for SONOS pulses when scrolled
Truly adopting a “mobile-first” design mentality is tough for some, but not for music player manufacturer Sonos. Go ahead and give the page a wiggle (or view the .gif above). The pulsing effect you see, akin to a throbbing speaker, is the outcome of a new identity created for Sonos by Bruce Mau Design. It’s not […] The post New logo for SONOS pulses when scrolled appeared first on Skiilight Interactive.
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