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Skiilight Interactive redesigned the website of Ritchie Regional Health Center to update the look and convert more visitors into patients. Re-platformed away from WordPress so that the staff could update the site with ease.

The new website features a careers area with an application form, staff bios, clinic locations, online payments, online appointments, and a blog to allow for news updates.

Because an existing website was being replaced, SEO considerations including 301 redirects were impor

Richie Regional Health Centers

Search Engine Optimization

Graphic Design

Web Development

User Experience Design

Mobile Development

Copywriting

Western Exterior Services (WES) has been operating throughout the Pacific Northwest since 1998. The business owner saw our work in the industry and needed some of the same attention. They were rebranding from Western to WES, which is what everyone in the industry called them anyway. We embraced the change and updated the branding to match the times, but also emphasize the history of the business.

The new look could be seen in all the usual places like business cards and their new website – but

WES Construction

Brand Management

Dimensional Building Consultants is a technical consultant to the construction industry. Dimensional began life in 2009 and Skiilight was called in to help the owners establish an identity. Skiilight designed website iterations in 2009, 2014, and 2020.

In 2020, the website was redesigned in a responsive style, with SEO planning, and a lead generation focus. SEO best practices including 301 Redirects were deployed to ensure a smooth transition to the new location of site pages.

Skiilight perfo

Dimensional Building Consultants

Email Marketing

Content Marketing

Growth Strategies

Skiilight Interactive redesigned the website of Community Care of West Virginia (CCWV) to reflect new branding and exude a feeling of trust and professionalism.

As a much-needed resource in rural areas of West Virginia, CCWV provides affordable, reliable, and skilled care to people throughout the state.

The website copy was given an overhaul in order to explain benefits rather than just explaining services. Stock photography was sourced as the project budget did not allow for professional pho

Community Care of West Virginia

United Way of Marion County reached out to Skiilight Interactive for branding, advertising, and web design services.

United Way needed a quality website *and* the new site needed to integrate with their existing non-profit giving platform. SKiilight was up to the challenge.

We designed a new look for their brochures - a major source of fundraising - and enhanced their website with rich photography to tell the impact of the organization. We also saw a dramatic increase in online giving thank t

United Way of Marion County

The Morgantown Brewing Company came under new ownership and desperately needed to refresh its look. Skiilight worked through each beer giving them all new looks (and personality) that went on to grace everything from tap handles to t-shirts.

Morgantown Brewing Company

Skiilight was called upon to create the first logo for MedExpress. We started with a single clinic - and with our branding, websites, and advertising, MedExpress grew into one of the nation's largest urgent care providers with 200+ centers across the United States.

We created a complete visual brand working with MedExpress VP of Marketing.

Lead the development of two website generations (2004-2007, 2007-2010). Managed freelancers and provided creative direction. Managed pay-per-click advertis

MedExpress Urgent Care

Social Media Marketing

Reputation Management

Rainier Scholars

We love a blank slate. A fresh canvas. An empty Adobe Illustrator artboard. Our design experience is like the green peas to our marketing carrots. Champagne and strawberries. Bonnie and Clyde. Put the two together and create something classic.

See our portfolio at http://www.skiilight.com
Or go ahead and contact us: info@skiilight.com

Within 10 days of receipt, those who had received the stimulus payments had spent $600 more than those for whom the check hadn’t yet appeared. When Congress passed a $2 trillion aid package in late March, part of its goal was to give a quick adrenaline shot to the sputtering economy in the form of [&#8230;]
The post <a rel="nofollow" href="https://skiilight.com/blog/heres-how-americans-are-spending-their-stimulus-checks/">Here’s How Americans Are Spending Their Stimulus Checks</a> appeared first on <a rel="nofollow" href="https://skiilight.com">Skiilight Interactive</a>.

Skiilight Interactive

Here’s How Americans Are Spending Their Stimulus Checks

It’s hard to imagine a more challenging environment for marketers than the current moment. With a global pandemic affecting the way nearly everyone in the world works and lives, nothing feels certain anymore. And even the uncertainties are shifting rapidly. Step 1: Press Pause A lot of people are complaining that they are seeing things [&#8230;]
The post <a rel="nofollow" href="https://skiilight.com/blog/four-steps-to-navigate-the-pandemic/">Four Steps to Navigate the Pandemic</a> appeared first on <a rel="nofollow" href="https://skiilight.com">Skiilight Interactive</a>.

Four Steps to Navigate the Pandemic

There&#8217;s a big wide world of internet users out there. Tufts University took a look at what is moving the needle in the top 50 internet countries. The Digital Evolution Index (DEI), created by the Fletcher School at Tufts University (with support from Mastercard and DataCash), is derived from four broad drivers: supply-side factors (including [&#8230;]
The post <a rel="nofollow" href="https://skiilight.com/blog/worldwide-digital-economy-snapshot/">Worldwide Digital Economy Snapshot</a> appeared first on <a rel="nofollow" href="https://skiilight.com">Skiilight Interactive</a>.

Worldwide Digital Economy Snapshot

Good news! Google is fighting the good fight, taking on websites that turn up their nose at good user experience. If you&#8217;ve ever tapped on a search result on your phone only to see a giant ad imploring you to install the site&#8217;s app, you know how annoying that can be. Google realizes that too, [&#8230;]
The post <a rel="nofollow" href="https://skiilight.com/blog/google-to-punish-sites-with-mobile-app-nag-screens/">Google to punish sites with mobile app nag screens</a> appeared first on <a rel="nofollow" href="https://skiilight.com">Skiilight Interactive</a>.

Google to punish sites with mobile app nag screens

While some might say that the rise of digital has made the role of the local retail store obsolete, new research from Google suggests that the relationship between digital and in-store shopping is far more nuanced and interconnected than that. In gaining an understanding of the impact of digital on in-store shopping, we were able [&#8230;]
The post <a rel="nofollow" href="https://skiilight.com/blog/new-research-shows-how-digital-connects-shoppers-to-local-stores/">New Research Shows How Digital Connects Shoppers to Local Stores</a> appeared first on <a rel="nofollow" href="https://skiilight.com">Skiilight Interactive</a>.

New Research Shows How Digital Connects Shoppers to Local Stores

The relationship between digital and local stores is changing. Google found three new realities of retail: digital drives in-store traffic; smartphones are in-store shopping assistants and varied shopping habits call for a holistic approach to measuring retail success. Savvy retailers are learning how to reach customers by better connecting the online to the offline and [&#8230;]
The post <a rel="nofollow" href="https://skiilight.com/blog/the-3-new-realities-of-local-retail-according-to-google/">The 3 New Realities of Local Retail According to Google</a> appeared first on <a rel="nofollow" href="https://skiilight.com">Skiilight Interactive</a>.

The 3 New Realities of Local Retail According to Google

For every news story or advertisement you see, there is at least one writer who has agonized over every word. But a designer has also agonized over how those words look. This is a list that shows just how much thought goes into the look of letters. The two shown in the featured image are [&#8230;]
The post <a rel="nofollow" href="https://skiilight.com/blog/the-look-of-letters-a-history-of-typefaces-youll-recognize/">The look of letters &#8211; a history of typefaces you&#8217;ll recognize</a> appeared first on <a rel="nofollow" href="https://skiilight.com">Skiilight Interactive</a>.

The look of letters – a history of typefaces you’ll recognize

Have you given much thought to the typefaces or &#8220;fonts&#8221; that you see all around you throughout the world? Somewhere someone at some time put a lot of thought into designing each letter of that alphabet. What are type designers thinking and how do they work? Check out this Q&#38;A with Juan Carlos Pagan via [&#8230;]
The post <a rel="nofollow" href="https://skiilight.com/blog/qa-with-type-designer-juan-carlos-pagan/">Q&#038;A with type designer Juan Carlos Pagan</a> appeared first on <a rel="nofollow" href="https://skiilight.com">Skiilight Interactive</a>.

Q&A with type designer Juan Carlos Pagan

It&#8217;s not always chocolate candy and roses in relationships &#8211; and that&#8217;s true in this blog post. With Valentine&#8217;s Day coming up, Boston.com has written about the curious history of publically shaming one&#8217;s former flame by way of the classified ad. For more than 300 years, newspapers ran advertisements from men publicly announcing their wives [&#8230;]
The post <a rel="nofollow" href="https://skiilight.com/blog/the-dark-side-of-valentines-day-and-advertising/">The dark side of Valentine&#8217;s Day and advertising</a> appeared first on <a rel="nofollow" href="https://skiilight.com">Skiilight Interactive</a>.

The dark side of Valentine’s Day and advertising

Truly adopting a &#8220;mobile-first&#8221; design mentality is tough for some, but not for music player manufacturer Sonos. Go ahead and give the page a wiggle (or view the .gif above). The pulsing effect you see, akin to a throbbing speaker, is the outcome of a new identity created for Sonos by Bruce Mau Design. It’s not [&#8230;]
The post <a rel="nofollow" href="https://skiilight.com/blog/new-logo-for-sonos-pulses-when-scrolled/">New logo for SONOS pulses when scrolled</a> appeared first on <a rel="nofollow" href="https://skiilight.com">Skiilight Interactive</a>.

Skiilight Interactive

Skiilight Interactive

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