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Your digital agency with social at the core. Digitally connecting people and brands to grow business.  By understanding your brand and your audience, we take a targeted, digital approach to delivering your message to the right people, in the right places, at the right time. We drive efficiency by measuring results and finding optimizations to amplify your message online. We are a team of client-focused, group-above-self and highly-motivated individuals who have an attention to detail and passion for results that goes beyond client expectations. Our team of digital marketing experts draws from a vast array of experience with national and international brands ranging from CPG to technology and beyond. While we’re always learning and staying on top of the latest digital trends, our top priority is to deliver the great results our clients have come to expect.

Brands are increasingly looking to connect with their audience. That's why shifting marketing budgets are favoring social media channels over traditional ones. Check out some other insightful nuggets in this recap.

#Markeing #Advertising https://t.co/5AIf5yWXUF

Social Factor

"You must be bold, brave, and courageous and find a way ... to get in the way." — John Lewis

Human moderation is still critical to understanding the context behind a post. Take it from someone who ran afoul of the Automod.

#CommunityModeration #CommunityManagers #HumanTouch https://t.co/2S0U97t7LU

New Year's Resolution check-in! Going strong, or giving up? Sound off!

From video games you play in your car (while parked), to foldable, roll-able screens, here's all the tech from #CES2023 we can't wait to get our fingerprints all over.

#NewTech #Gadgets https://t.co/FHxKzsBvCW

Twitter

Social Factor on Twitter

It’s beginning to look a lot like Christmas, and that means it’s time to take a look at examples of some of the most joyful and bright social media campaigns around. The holidays can be a stressful time of year, so taking a moment to laugh, cry, or simply “be merry” lets us remember that [&#8230;]

It’s “Snow” Joke: The Coolest Christmas Campaigns Around

Niche marketing is smart in a few instances. For example, Lefty’s Left Hand Store markets to left-handed people. Since 95% of the population is right-handed, targeting the 5% who don’t want right-handed products is a smart business model. But it wouldn’t make any sense for Lefty’s to start carrying products for right-handed people because its [&#8230;]

How Crocs Came Back from the Brink of Extinction

Earle Dickson invented bandaids in 1920 in an attempt to help his wife dress (without assistance) cuts she got while cooking. It&#8217;s been a century and now chatbots are taking their place in history as a way to address customer service gaps without assistance. From bandaids to bantering bots one thing&#8217;s for sure: we&#8217;ve come [&#8230;]

4 Best AI Chatbots to Take your Brand into 2020

Though the ability to like Instagram posts isn’t gone, the option for others to see who has liked a post has disappeared for U.S. Instagram users. Instagram CEO Adam Mosseri tweeted, &#8220;Today a small portion of people on Instagram worldwide will no longer be able to see the number of likes other people&#8217;s photos get.&#8221; [&#8230;]

Will Small Businesses be Affected by Instagram Hiding Likes?

A lot can happen in 280 characters. Social media might seem like a simple medium to manage, but the slightest misstep can lead to disastrous results. In April 2019, a since-deleted #MotivationMonday tweet from Chase sparked instant backlash and accusations of “poor-shaming.” The tweet suggested customers wouldn’t have as much difficulty with their finances if [&#8230;]

8 Unfortunate Social Media Missteps and How to Avoid Them

Ghosts and goblins and Google, oh my! Halloween is the start of the social media holiday season, and while Google always has something spooky fun for its visitors, the tech giant isn’t the only brand to offer treats at Halloween. In 2018, Dunkin’ Donuts won Halloween when it hosted a Halloween costume contest and offered [&#8230;]

Four Frightfully-Good Halloween Social Media Campaigns

Technological advances have completely changed the way companies interface with customers. While plenty of brick and mortar stores still exist, most brands also maintain a digital storefront. A number of companies, even restaurants, have opted out of physical locations altogether, and now sell exclusively online. With the 24-hour-a-day flow of e-commerce, customers expect help regardless [&#8230;]

Four Companies that are Winning the Chatbot Game

When looking for the ideal model for social media community management, it’s no surprise that Wendy’s often comes up as an excellent example of how a company uses a unique brand voice to generate positive interactions online. The most cited source is the restaurant’s Twitter account, which uses sassy banter, mixed with in-the-moment trending topics [&#8230;]

Voice in Community Management: What Level of Banter is Right?

Americans love meat. That seems like a broad generalization, but America consumes more meat than almost any other country in the world (with Australia leading by only five pounds per person). It’s part of our identity. Historian Frederick Turner is known primarily for his “Frontier Thesis” &#8212; the idea that the frontiers are what transformed [&#8230;]

Burger King Turned the “Impossible” into Social Media Gold

With the 2019 holiday season nearly upon us, the online competition to get your brand in front of potential customers is about to become more fierce. Social media advertising is a key component in any brand’s strategy for reaching customers. In fact, according to the most recent survey from CMO Survey, social media advertising budgets [&#8230;]