Social Factor
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SOCIAL MEDIA MARKETING
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Dec 24, 2019
It’s “Snow” Joke: The Coolest Christmas Campaigns Around
It’s beginning to look a lot like Christmas, and that means it’s time to take a look at examples of some of the most joyful and bright social media campaigns around. The holidays can be a stressful time of year, so taking a moment to laugh, cry, or simply “be merry” lets us remember that […]
Read moreDec 13, 2019
How Crocs Came Back from the Brink of Extinction
Niche marketing is smart in a few instances. For example, Lefty’s Left Hand Store markets to left-handed people. Since 95% of the population is right-handed, targeting the 5% who don’t want right-handed products is a smart business model. But it wouldn’t make any sense for Lefty’s to start carrying products for right-handed people because its […]
Read moreDec 10, 2019
4 Best AI Chatbots to Take your Brand into 2020
Earle Dickson invented bandaids in 1920 in an attempt to help his wife dress (without assistance) cuts she got while cooking. It’s been a century and now chatbots are taking their place in history as a way to address customer service gaps without assistance. From bandaids to bantering bots one thing’s for sure: we’ve come […]
Read moreNov 15, 2019
Will Small Businesses be Affected by Instagram Hiding Likes?
Though the ability to like Instagram posts isn’t gone, the option for others to see who has liked a post has disappeared for U.S. Instagram users. Instagram CEO Adam Mosseri tweeted, “Today a small portion of people on Instagram worldwide will no longer be able to see the number of likes other people’s photos get.” […]
Read moreNov 8, 2019
8 Unfortunate Social Media Missteps and How to Avoid Them
A lot can happen in 280 characters. Social media might seem like a simple medium to manage, but the slightest misstep can lead to disastrous results. In April 2019, a since-deleted #MotivationMonday tweet from Chase sparked instant backlash and accusations of “poor-shaming.” The tweet suggested customers wouldn’t have as much difficulty with their finances if […]
Read moreNov 1, 2019
Four Frightfully-Good Halloween Social Media Campaigns
Ghosts and goblins and Google, oh my! Halloween is the start of the social media holiday season, and while Google always has something spooky fun for its visitors, the tech giant isn’t the only brand to offer treats at Halloween. In 2018, Dunkin’ Donuts won Halloween when it hosted a Halloween costume contest and offered […]
Read moreOct 28, 2019
Four Companies that are Winning the Chatbot Game
Technological advances have completely changed the way companies interface with customers. While plenty of brick and mortar stores still exist, most brands also maintain a digital storefront. A number of companies, even restaurants, have opted out of physical locations altogether, and now sell exclusively online. With the 24-hour-a-day flow of e-commerce, customers expect help regardless […]
Read moreOct 21, 2019
Voice in Community Management: What Level of Banter is Right?
When looking for the ideal model for social media community management, it’s no surprise that Wendy’s often comes up as an excellent example of how a company uses a unique brand voice to generate positive interactions online. The most cited source is the restaurant’s Twitter account, which uses sassy banter, mixed with in-the-moment trending topics […]
Read moreOct 16, 2019
Burger King Turned the “Impossible” into Social Media Gold
Americans love meat. That seems like a broad generalization, but America consumes more meat than almost any other country in the world (with Australia leading by only five pounds per person). It’s part of our identity. Historian Frederick Turner is known primarily for his “Frontier Thesis” — the idea that the frontiers are what transformed […]
Read moreOct 11, 2019
How Ad Moderation Can Boost Performance this Holiday Season
With the 2019 holiday season nearly upon us, the online competition to get your brand in front of potential customers is about to become more fierce. Social media advertising is a key component in any brand’s strategy for reaching customers. In fact, according to the most recent survey from CMO Survey, social media advertising budgets […]
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