Jan 6, 2023
The Agency Ecosystem: A Story Of ‘And,’ Not ‘Or’
During the heat of the 2008 recession, I decided it was a good time to start my own business. Yes, you read that right. My vision was simple: rethink how we engage with clients, solve their problems, and use design to impact their business. From there, my first full-service creative marketing firm was born. My... The post The Agency Ecosystem: A Story Of ‘And,’ Not ‘Or’ first appeared on MODintelechy.
Read moreDec 5, 2022
The Human Problem (and Potential) of Digital Transformation
In business today, some may be exhausted thinking about Transformation. Transforming. Always changing. Why can’t we just stand still for a moment? Some see transformation as a buzzword that has enjoyed an unnatural long life. For some, the name denotes a technology specific effort relevant to Information Technology only, but actually it is in service... The post The Human Problem (and Potential) of Digital Transformation first appeared on MODintelechy.
Read moreNov 8, 2022
The Power of Partnership: Why We Don’t Have “Clients”
The word “client” often seems to represent a certain coldness, implying that your relationship is strictly transactional and will be dictated by terms in a contract. While terms and contracts are necessary and something everyone expects in business, there’s a lot more that comes up when seeing a project to completion—and that’s where true partnership... The post The Power of Partnership: Why We Don’t Have “Clients” first appeared on MODintelechy.
Read moreOct 20, 2022
Agency Life And The Self-Fulfilling Prophecy Of Stress
Let’s face it, stress is a real issue in most industries. And in the agency world, where life moves just a little bit faster, that stress can feel relentless. It never really ends. The deadlines are shorter, the turns are quicker, and at any given moment, an agency-specific bundle of variables can be stacked against... The post Agency Life And The Self-Fulfilling Prophecy Of Stress first appeared on MODintelechy.
Read moreSep 16, 2022
MODintelechy Joins TSIA as a Consulting Alliance Partner
MODintelechy, a data-driven agency specializing in digital customer experiences, is pleased to announce that it has joined the Technology & Services Industry Association (TSIA) as a Consulting Alliance Partner in their Customer Growth and Renewal Practice. The Customer Growth and Renewal research practice focuses on company revenue growth and provides association members with industry-validated research... The post MODintelechy Joins TSIA as a Consulting Alliance Partner first appeared on MODintelechy.
Read moreSep 10, 2022
Maria Orozova Joins Forbes Agency Council
Maria Orozova, Co-Founder of data-driven marketing firm, MODintelechy, has been accepted into Forbes Agency Council, an invitation-only community for owners of and executives in successful public relations, media strategy, creative, and advertising agencies. Maria was vetted and selected by a review committee based on the depth and diversity of her experience. Criteria for acceptance include... The post Maria Orozova Joins Forbes Agency Council first appeared on MODintelechy.
Read moreAug 25, 2022
ABJ’s 2022 Women in Business Award Winner
Congrats to MODintelechy’s fearless Founder, Maria Orozova, for taking home Austin Business Journal’s 2022 Women in Business Award! According to ABJ, a total of 139 were nominated for the award (previously Profiles in Power)—which has a specific emphasis on career advancement, present company success, business leadership, and community involvement. Top influential female professionals across Central... The post ABJ’s 2022 Women in Business Award Winner first appeared on MODintelechy.
Read moreAug 2, 2022
Google Analytics 4: The Time is Now
Say Goodbye to Universal Analytics Google’s Universal Analytics, also known as UA, has been the world’s most current and free data collection tool for detailed web-based analytics since the fall of 2012. The tool provides basic statistics and analytical data used for search engine optimization and marketing purposes. Needless to say, UA plays a vital... The post Google Analytics 4: The Time is Now first appeared on MODintelechy.
Read moreJun 15, 2022
Revenue Enablement: Aligning to the Customer Experience
Introduction In May 2021, top research and advisory firm Gartner made a striking prediction — 75% of the highest growth companies in the world will be moving away from sales enablement and toward a revenue enablement model by 2025. This anticipated shift comes in response to fast-changing global buying and selling processes, trends, and consumer... The post Revenue Enablement: Aligning to the Customer Experience first appeared on MODintelechy.
Read moreMay 11, 2022
The Best of Forrester’s B2B Summit North America 2022
After attending the Forrester B2B Summit North America this past week, I was inspired to share some takeaways from the event. I’m not going to lie; I was looking forward to this summit! Not just to immerse myself in the current state of B2B marketing and sales, but to get back to a sense of... The post The Best of Forrester’s B2B Summit North America 2022 first appeared on MODintelechy.
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