Pershing Strategy Group

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During the heat of the 2008 recession, I decided it was a good time to start my own business. Yes, you read that right. My vision was simple: rethink how we engage with clients, solve their problems, and use design to impact their business. From there, my first full-service creative marketing firm was born. My...
The post <a href="https://modintelechy.com/marketing/the-agency-ecosystem-a-story-of-and-not-or/">The Agency Ecosystem: A Story Of ‘And,’ Not ‘Or’</a> first appeared on <a href="https://modintelechy.com">MODintelechy</a>.

MODintelechy

The Agency Ecosystem: A Story Of ‘And,’ Not ‘Or’

In business today, some may be exhausted thinking about Transformation.  Transforming.   Always changing.  Why can’t we just stand still for a moment? Some see transformation as a buzzword that has enjoyed an unnatural long life.  For some, the name denotes a technology specific effort relevant to Information Technology only, but actually it is in service...
The post <a href="https://modintelechy.com/uncategorized/the-human-problem-and-potential-of-digital-transformation/">The Human Problem (and Potential) of Digital Transformation</a> first appeared on <a href="https://modintelechy.com">MODintelechy</a>.

The Human Problem (and Potential) of Digital Transformation

The word “client” often seems to represent a certain coldness, implying that your relationship is strictly transactional and will be dictated by terms in a contract. While terms and contracts are necessary and something everyone expects in business, there’s a lot more that comes up when seeing a project to completion—and that’s where true partnership...
The post <a href="https://modintelechy.com/agency-culture/the-power-of-partnership-why-we-dont-have-clients/">The Power of Partnership: Why We Don’t Have “Clients”</a> first appeared on <a href="https://modintelechy.com">MODintelechy</a>.

The Power of Partnership: Why We Don’t Have “Clients”

Let’s face it, stress is a real issue in most industries. And in the agency world, where life moves just a little bit faster, that stress can feel relentless. It never really ends. The deadlines are shorter, the turns are quicker, and at any given moment, an agency-specific bundle of variables can be stacked against...
The post <a href="https://modintelechy.com/agency-culture/agency-life-and-the-self-fulfilling-prophecy-of-stress/">Agency Life And The Self-Fulfilling Prophecy Of Stress</a> first appeared on <a href="https://modintelechy.com">MODintelechy</a>.

Agency Life And The Self-Fulfilling Prophecy Of Stress

MODintelechy, a data-driven agency specializing in digital customer experiences, is pleased to announce that it has joined the Technology &#38; Services Industry Association (TSIA) as a Consulting Alliance Partner in their Customer Growth and Renewal Practice. The Customer Growth and Renewal research practice focuses on company revenue growth and provides association members with industry-validated research...
The post <a href="https://modintelechy.com/technology/modintelechy-joins-tsia-as-a-consulting-alliance-partner/">MODintelechy Joins TSIA as a Consulting Alliance Partner</a> first appeared on <a href="https://modintelechy.com">MODintelechy</a>.

MODintelechy Joins TSIA as a Consulting Alliance Partner

Maria Orozova, Co-Founder of data-driven marketing firm, MODintelechy, has been accepted into Forbes Agency Council, an invitation-only community for owners of and executives in successful public relations, media strategy, creative, and advertising agencies. Maria was vetted and selected by a review committee based on the depth and diversity of her experience. Criteria for acceptance include...
The post <a href="https://modintelechy.com/marketing/maria-orozova-joins-forbes-agency-council/">Maria Orozova Joins Forbes Agency Council</a> first appeared on <a href="https://modintelechy.com">MODintelechy</a>.

Maria Orozova Joins Forbes Agency Council

Congrats to MODintelechy&#8217;s fearless Founder, Maria Orozova, for taking home Austin Business Journal’s 2022 Women in Business Award! According to ABJ, a total of 139 were nominated for the award (previously Profiles in Power)—which has a specific emphasis on career advancement, present company success, business leadership, and community involvement. Top influential female professionals across Central...
The post <a href="https://modintelechy.com/marketing/abjs-2022-women-in-business-award-maria-orozova/">ABJ’s 2022 Women in Business Award Winner</a> first appeared on <a href="https://modintelechy.com">MODintelechy</a>.

ABJ’s 2022 Women in Business Award Winner

Say Goodbye to Universal Analytics  Google&#8217;s Universal Analytics, also known as UA, has been the world’s most current and free data collection tool for detailed web-based analytics since the fall of 2012. The tool provides basic statistics and analytical data used for search engine optimization and marketing purposes. Needless to say, UA plays a vital...
The post <a href="https://modintelechy.com/marketing/google-analytics-4-the-time-is-now/">Google Analytics 4: The Time is Now</a> first appeared on <a href="https://modintelechy.com">MODintelechy</a>.

Google Analytics 4: The Time is Now

Introduction In May 2021, top research and advisory firm Gartner made a striking prediction — 75% of the highest growth companies in the world will be moving away from sales enablement and toward a revenue enablement model by 2025. This anticipated shift comes in response to fast-changing global buying and selling processes, trends, and consumer...
The post <a href="https://modintelechy.com/strategy/revenue-enablement-aligning-to-the-customer-experience/">Revenue Enablement: Aligning to the Customer Experience</a> first appeared on <a href="https://modintelechy.com">MODintelechy</a>.

Revenue Enablement: Aligning to the Customer Experience

After attending the Forrester B2B Summit North America this past week, I was inspired to share some takeaways from the event.  I’m not going to lie; I was looking forward to this summit!  Not just to immerse myself in the current state of B2B marketing and sales, but to get back to a sense of...
The post <a href="https://modintelechy.com/marketing/the-best-of-forresters-b2b-summit-north-america-2022/">The Best of Forrester’s B2B Summit North America 2022</a> first appeared on <a href="https://modintelechy.com">MODintelechy</a>.

The Best of Forrester’s B2B Summit North America 2022

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The MOD Studio Blog

Creating and implementing a PRM program powered by technology will enhance and streamline your current and future channel partner relationships.” Let us walk you through it: https://t.co/xJVfsgPUSC 
#ontheblog

We're proud to share another award-winning partnership with y'all! Our integrated marketing campaign "Gathers Here" for @thegroveatx brought home Gold from the 2020 @marcom_awards, out of 6,000 international entries! ⁠⠀
⁠See it in action here: https://t.co/3VZ6Z6eltQ

Have you caught the latest MODcast? Check out our discussion with Maxine Eiland about the importance of data-informed strategy. https://t.co/yqX8l0aTcU via @YouTube

Just posted a photo https://t.co/JoSuJwbt1V

Proud of our UI work for the @delltech Multi-Vendor Support (MVS) digital marketing creative. It's clean, crisp, and connects users with the services they need. Follow the link to see more of our work for long-time partner @dell.⁠ https://t.co/CJNdygDuLe

The MOD Studio

The MOD Studio

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