Are your #digitalmarketingtools and #socialmediaadvertising activity co-ordinated? Some great tips in this article. #fmcgmarketing #socialadvertising https://lnkd.in/eBdh9cx

Some great tips for Small Businesses to focus on to improve their website content and maximise the online potential of their business. Empathise with your customers Revisit your SEO strategy Refresh your photos Analyse your data Educate your audience #seo #searchengineoptimization #contentmarketing #customerfeedback #digitalstrategy #digitaladvertising #socialmediamarketing #socialmediamarketingservices #fmcgmarketing #businessdevelopement

Good to see big brands like Unilever aiming to replace 100% of their carbon derived from fossil fuels in its home care formulations with renewable or recycled carbon ultimately harnessing the power of nature to create new bio-ingredients. Alternatives to decarbonise product formulations being explored include turning recyclable plastic waste into powerful biodegradable cleaning ingredients referred to as grey carbon, taking carbon from the atmosphere, by turning harmful CO2 into soda ash, a key ingredient in laundry products and looking to marine sources such as algae. #sustainability #sustainable #fmcg #unilever #environment

Some very valuable pointers here for marketeers and a reminder to start with the customer and find products for your customers, not customers for your products. This means adopting an outside-in strategy that views customer value as its starting and end point. Instead of the traditional 4Ps - product, price, place and promotion, use the 4Cs – customer, cost, convenience, communication introduced by Robert F. Lauterborn and GE marketing executive turned professor, proposed in his International Paper back in 1990. #marketing #marketingmix #fmcgmarketing #marketingandadvertising #strategy #fmcgproducts #brand