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SOCIAL MEDIA MARKETING
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Jan 10, 2023
In digital marketing, making informed decisions based on data attribution is everything to the success of your campaigns and your business. Knowing which channels drive the most conversions and revenue can help you determine how to allocate your marketing budget to maximize ad performance. Traditionally, marketers have depended on sourcing data from prospective customers through […] The post The Future Of Marketing Data Attribution appeared first on The Snow Agency.
Read moreDec 29, 2022
In the wake of Apple’s iOS 14 security updates, e-commerce brands were braced to face a more challenging and competitive marketplace this past BFCM weekend than ever before. Success in this climate despite these new challenges hinges upon employing specific vital strategies to maximize ad performance and results. Here at The Snow Agency, we are […] The post Black Friday Cyber Monday 2022 Recap appeared first on The Snow Agency.
Read moreDec 20, 2022
In recent months, Meta has taken blow after blow, losing billions of dollars in advertising income. This comes as a result of iOS14 security updates taking a toll on Facebook ad performance and revenues, macroeconomic forces that have impacted consumer spending, as well as new kid on the block, TikTok taking some attention away from […] The post Meta’s Latest Ruling in EU And Its Impact On Facebook Ad Performance appeared first on The Snow Agency.
Read moreNov 18, 2022
It’s been a challenging year for e-commerce and the world of digital marketing. But recent updates from Apple regarding iOS web push notifications indicate that a promising road lies ahead that can help elevate engagement with your customers to new heights. Previously, Apple did not support iOS web push notifications. However, in 2023, Apple will […] The post iOS To Enable Web Push Notifications Starting in 2023 appeared first on The Snow Agency.
Read moreNov 1, 2022
Major industry news came in this week when Adweek released its annual list of the fastest-growing agencies in the country. We’re thrilled to announce that The Snow Agency is ranked as Adweek’s 7th fastest-growing agency in the US! Rising to one of the top 10 fastest-growing agencies is a testament to The Snow Agency’s meteoric […] The post The Snow Agency Ranks #7 On Adweek’s 2022 Fastest Growing Agency List appeared first on The Snow Agency.
Read moreOct 24, 2022
As an e-commerce business owner, taxes are an annoying, albeit typical part of daily life. And now, with Shopify’s latest launch, Shopify Tax, managing your taxes for your business is easier and faster than ever before, offering you more precision and control over your finances. Two of the most significant pain points when managing sales […] The post Shopify Makes Managing Your Sales Tax Easier and Stress-Free appeared first on The Snow Agency.
Read moreOct 10, 2022
First came Shopify Audiences, which enabled e-commerce brands to expand their network of buyers and tap into an audience of millions of new shoppers. And now you can turn that audience into converting customers with Shopify’s latest release, Shop Cash. It’s both an appealing customer rewards program for shoppers and a powerful vehicle for customer […] The post Shop Cash Is Changing The Game For E-Commerce Customer Acquisition appeared first on The Snow Agency.
Read moreSep 9, 2022
If I were to ask you about the two biggest problems you have been facing as an e-commerce brand since the IOS 14 update, you would most likely mention ad fatigue and rising ad costs, right? Consumers are only growing warier of being constantly inundated with ads, while ad costs only continue to surge. What […] The post The Snow Agency Launches Performance PR Marketing appeared first on The Snow Agency.
Read moreAug 26, 2022
Major news! INC.5000 2022 rankings were just released. The Snow Agency was just named the: #47 FASTEST-GROWING private company in the USA! #2 FASTEST-GROWING private company in the Advertising & Marketing Industry! #4 FASTEST-GROWING private company in Florida! Each year, INC Magazine releases rankings of the fastest-growing companies in America. Making the INC.5000 list marks […] The post The Snow Agency Makes the INC.5000 2022 Rankings! appeared first on The Snow Agency.
Read moreAug 26, 2022
What if I told you that you could now remove a significant risk from purchasing your product and help a customer make a more informed decision? Does that sound too good to be true? Well, with Shopify’s newest release, it is possible. Meet Shopify’s “Try before you buy.” Shopify is changing the world of e-commerce […] The post Shopify’s New Purchase Option: Try Before You Buy appeared first on The Snow Agency.
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