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Guide to Marketing Blog

Women in Revenue HUG Event | Having an Effective Sales Playbook and Process with Tara DiCristo-Schmitt at HubSpot

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.theiastrategies.com/company/blog/what-is-work-light" title="" class="hs-featured-image-link"> <img src="https://www.theiastrategies.com/hubfs/Logo/Dark_SQ_Min300ppi.png" alt="What is work light | Theia Strategies" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
<h2>Work Light, What is it?&nbsp;</h2> 
<p>The concept of work light is balancing one's time with family and work during the holidays. It means that you still get work done, but you are not too behind when you get back, and you get to spend time with your family when they want time.&nbsp;</p>

Our Company Blog

What is work light | Theia Strategies

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.theiastrategies.com/guide/blog/building-the-revops-roadmap-ryan-milligan-quotapath" title="" class="hs-featured-image-link"> <img src="https://lh6.googleusercontent.com/2TQHqD1CwtJVlQXOjgRyowZ4LFJJosmddFXteJ6pPMKczjXLTjBree6lDW4LiB3AsgOZzlFi4Qg6pjiBjPFskToDEF8eiTdoz15af2iyVnLUBMXH3IY6TLOaBEFq62P40pR2vS8EkIg" alt="Building RevOps Roadmap" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
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<p>&nbsp;</p> 
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<p>&nbsp;</p> 
<p><span style="font-size: 1.09545rem; letter-spacing: 0em; background-color: transparent;">During this&nbsp; </span><a href="https://events.hubspot.com/women-in-revenue/" style="font-size: 1.09545rem; letter-spacing: 0em; background-color: transparent;">Women in Revenue </a><span style="font-size: 1.09545rem; letter-spacing: 0em; background-color: transparent;">HUG event on July 28, 2022, we learn about the fundamentals of RevOps with Senior Director of Revenue Operations Ryan Milligan, at QuotaPath. Revenue operations are the people, process, systems, and data that controls how your business generates revenue. We covered:</span></p>

Women in Revenue HUG Event | Building the RevOps Roadmap | Theia Marketing

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.theiastrategies.com/guide/blog/top-10-website-footers-famous-for-ui/ux-design-theia-marketing" title="" class="hs-featured-image-link"> <img src="https://www.theiastrategies.com/hubfs/Top%2010%20Website%20Footers%20Famous%20for%20UI_UX%20Design_%20Theia%20Marketing.png" alt="Top 10 Website Footers Famous for UI/UX Design | Elanor Hecks | Theia Marketing" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
<p>A website footer is something most people overlook at first glance. After all, it sits well below the fold. You might even wonder if most people even find their way to your footer. However, many users will actually jump to the end of the page to find things such as contact information.<br><br>Footers are important to the user experience (UX) because they come with certain audience expectations. While you can certainly add your own twist, you’ll want to be sure you include what people expect to see. Start with your preferences for footers and go from there.</p>

Top 10 Website Footers Famous for UI/UX Design | Theia Marketing

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.theiastrategies.com/company/blog/more-2-marketing-spotlight-theia-strategies" title="" class="hs-featured-image-link"> <img src="https://www.theiastrategies.com/hubfs/More%202%20Marketing%20Blog.png" alt="Daily Ad Brief Theia Strategies Islin Munisteri" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
<p>“More 2 Marketing” is a show made for people in the world of marketing and media who want to grow their media knowledge. Interviewing experts around the country, “More 2 Marketing” is the place to go for tips, tricks and entertaining quips to take your business to the next level. To check out the interview, <a href="https://dailyadbrief.com/digital/islin-munisteri-from-theia-strategies/">click here.&nbsp;</a></p>

More 2 Marketing Spotlight on Theia Strategies

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.theiastrategies.com/company/blog/theia-marketing-unplugged-combating-employee-burnout-theia-marketing" title="" class="hs-featured-image-link"> <img src="https://www.theiastrategies.com/hubfs/Theia%20Unplugged%201%20copy2.png" alt="Theia Marketing Unplugged Week of Rest | Theia Marketing" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
<p>At Theia Marketing employee well-being is top of mind. Our team spans the United States, works in three different time zones, and are rockstars at producing killer content for our clients. We all work remotely to bring our client’s goals to life, and while remote work has become more prevalent and accepted, it presents its own hurdles and stressors employees face. We understand that it is hard to unplug from work when you work from home, so we’re carving time out this summer for our employees to do just that.</p>

Theia Marketing Unplugged Combating Employee Burnout | Theia Marketing

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.theiastrategies.com/company/blog/e-coffee-with-experts-on-lead-scoring-matt-fraser" title="" class="hs-featured-image-link"> <img src="https://www.theiastrategies.com/hubfs/Islin-Munisteri-Caricature.png" alt="Islin Munisteri E-Coffee with Experts" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
<p>On the <a href="https://www.digitalwebsolutions.com/interview/islin-munisteri/">E-Coffee with Experts videocast</a>, I talk to Matt Fraser at Digital Web Solutions about a variety of topics. </p>

E-Coffee with Experts On Lead Scoring

How do businesses get value out of a CRM? | Theia Marketing

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.theiastrategies.com/guide/blog/importance-user-stories-website-uiux-design" title="" class="hs-featured-image-link"> <img src="https://www.theiastrategies.com/hubfs/stack%20construction-jpg.jpeg" alt="User Stories in UI/UX Design" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
<p><span>Since the beginning of the ages, people have told stories to pass the time, to entertain others and to feel connected with the rest of the world. User stories in website user interface (UI) and user experience (UX) design is a vital part of creating an online presence others are drawn to. </span></p>

The Importance of User Stories in WebSite UI/UX Design | Theia

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.theiastrategies.com/guide/blog/women-in-revenue-hug-event-speaker-victoria-harkes" title="" class="hs-featured-image-link"> <img src="https://www.theiastrategies.com/hubfs/Women%20in%20Revenue%20HUG%20Event%20%20Theia%20Marketing.png" alt="Women in Revenue HUG Event My best ever growth initiative | Theia Marketing" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
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<p>&nbsp;</p> 
<p>Women from across the US joined Theia Marketing as we hosted our <a href="https://events.hubspot.com/women-in-revenue/">Women in Revenue</a> HUG event. Our guest speaker<a href="https://www.linkedin.com/in/victoriaharkes/"> Victoria Harkes</a>, the marketing manager at School Bundle, spoke about how she used HubSpot to pop the departmental silo bubble and integrate goals across the sales, marketing, and customer service channels. She single-handedly streamlined organizational growth and created a cohesive customer experience from start to finish by the use of customized landing pages.</p>

Women in Revenue HUG Event- Speaker Victoria Harkes | Theia Marketing

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.theiastrategies.com/guide/blog/ultimate-guide-email-marketing-ux" title="" class="hs-featured-image-link"> <img src="https://www.theiastrategies.com/hubfs/computer%20and%20people%202-jpeg.jpeg" alt="email marketing happiness" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
<p><span>Email marketing UX (user experience) isn’t talked about nearly as often as reaching a particular target audience. However, thinking about how different features impact your followers can improve conversion rates and help you gain an edge over the competition. </span></p>

The Ultimate Guide to Email Marketing UX

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.theiastrategies.com/guide/blog/the-benefits-of-using-your-crm-to-power-your-marketing-theia-marketing" title="" class="hs-featured-image-link"> <img src="https://lh6.googleusercontent.com/CYI1VZDSp9PFmhvDqJr8IA7uOX9rl3HOyq33fnY9a2H_W9pHqarwl4uk6GMByUhWuX8fQGaXME_JG-Xsc4Jwvcqb3C_ihw2ZVcMbTyEqJSsvn1SIiuvnoAgE-KxWbSa-sg" alt="Scaling Business with CRM" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
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<p><span style="color: #000000;">This guide explores and explains how to harness the power of your data and turn your CRM into a revenue-generating growth machine.</span></p>

The Benefits of Using Your CRM to Power Your Marketing | Theia Marketing

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.theiastrategies.com/guide/blog/the-six-stack-6-software-solutions-for-start-up-success" title="" class="hs-featured-image-link"> <img src="https://www.theiastrategies.com/hubfs/The%20six%20stack%20Software%20solutions%20for%20start%20up%20success.png" alt="The Six Stack- 6 software solutions for start-up success" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
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<p><span>Today’s startups have quite the daunting tasks in front of them. On the one hand, technology has made it easier and more efficient than ever to start and run a business. But on the other, with so many options out there for communicating with customers, managing payroll, ensuring customer information is secure, etc., it can be overwhelming to decide what services are best for you. With this in mind, we compiled this list of the top six solutions for startup success.</span><span>&nbsp;</span></p>

The Six Stack- 6 software solutions for start-up success

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.theiastrategies.com/guide/blog/five-essentials-good-work-from-home-setup" title="" class="hs-featured-image-link"> <img src="https://www.theiastrategies.com/hubfs/work%20from%20home%20setup.jpeg" alt="work from home with a family" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
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<p>Without a doubt, working from home (WFH) has become more commonplace since the coronavirus pandemic – in fact, as early as 2020, <a href="https://news.stanford.edu/2020/06/29/snapshot-new-working-home-economy/">one Stanford economist said</a> “the new working-from-home economy…is likely to continue long past the coronavirus pandemic that spawned it.”</p>

Five Essentials for a Good Work from Home Setup

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.theiastrategies.com/company/blog/theia-marketing-reaches-platinum-tier-as-a-hubspot-solutions-partner" title="" class="hs-featured-image-link"> <img src="https://www.theiastrategies.com/hubfs/social-suggested-images/Partner%20Announcment.png" alt="Theia achieves HubSpot platinum solution partner" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
<p>Elizabeth, CO: Today, <a href="https://www.theiastrategies.com/">Theia Marketing</a> announced that it has reached the platinum tier of <a href="https://www.hubspot.com/partners">HubSpot’s Solutions Partner Program</a>. <a href="https://www.hubspot.com/">HubSpot</a>, a leading CRM platform, works hand-in-hand with partner experts to grow their businesses through inbound software, services, and support.</p>

Theia Marketing Reaches Platinum Tier as a Hubspot Solutions Partner

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.theiastrategies.com/company/blog/theia-marketing-insycle-agency-partner" title="" class="hs-featured-image-link"> <img src="https://www.theiastrategies.com/hubfs/insycle-logo-150x80-trans-png.png" alt="Insycle Logo and partner program" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
<p>Theia Marketing is honored to have been recognized as an <a href="https://www.insycle.com/hubspot/">Insycle</a> Agency Partner.</p>

Theia Marketing is an Insycle Agency Partner

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.theiastrategies.com/company/blog/theia-marketing-designrush-accredited-agency" title="" class="hs-featured-image-link"> <img src="https://www.theiastrategies.com/hubfs/51-00-Design-Rush-Accredited-Badge3-png.png" alt="DesignRush Accredited Agency" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
<p>Theia Marketing has been chosen from among thousands of agencies to be featured by DesignRush, a marketing and technology agency ranking site that helps B2B businesses find their next partner.&nbsp;</p>

Theia Marketing is now a Design Rush Accredited Agency

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.theiastrategies.com/company/blog/overcoming-challenges-from-business-to-mental-health" title="" class="hs-featured-image-link"> <img src="https://www.theiastrategies.com/hubfs/Intentional_Encourager_Podcast_Powered_by_SEO_Nationalasoxr.jpg" alt="The Intentional Encourager Podcast" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
<p><i><span>“Why did this customer choose to work with us? People buy connection before ever making a transaction.”</span></i><span>&nbsp;</span></p>

Overcoming Challenges – From Business to Mental Health

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.theiastrategies.com/company/blog/hubspot-cms-an-all-in-one-platform-for-content-management" title="" class="hs-featured-image-link"> <img src="https://www.theiastrategies.com/hubfs/HubSpot%20Solutions%20Partner%20Gold.jpg" alt="HubSpot&nbsp;CMS: an all-in-one&nbsp;platform for&nbsp;content&nbsp;management" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
<p><span>Islin Munisteri, our VP of Marketing and Sales, was&nbsp;</span><a href="https://upcity.com/experts/best-software-for-web-design/"><span>quoted in UpCity</span></a><span>&nbsp;about HubSpot CMS.&nbsp;</span><span>&nbsp;</span></p>

HubSpot CMS: an all-in-one platform for content management

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.theiastrategies.com/company/blog/secret-sauce-to-content-creation-identify-your-brand-and-customers" title="" class="hs-featured-image-link"> <img src="https://www.theiastrategies.com/hubfs/BlueHorn%20icon.jpg" alt="The Secret Sauce to Content Creation: Identify Your Brand and Customers | Theia Marketing" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
<p>Islin Munisteri, our VP of Marketing and Sales, was featured on an episode of BluHorn TV's "<a href="https://bluhorn.com/media-champions/islin-munisteri-from-theia-marketing?utm_source=app.clickup.com&amp;utm_medium=referral">Media Champions</a>."</p>

Secret Sauce to Content Creation: Identify Your Brand and Customers

Blog

Theia Marketing Blog

My philosophy for a happy life https://t.co/qVHWeqLPyO

Theia Marketing

I interviewed Mark A. Coudray  on the RevOps Careers Podcast. 
🌟 80% of all the US dollars in circulation have been printed in the last two years. 
🌟 Focus on the top 20% of clients because 80% of profit comes from them

https://t.co/h6BsgJRS

RevOps Co-op Blog: Building a Better Funnel for Growth and Success Teams https://t.co/WhrUQnzH0n

“If your dreams don’t scare you, they are too small.” -Richard Branson, businessman
#qouteoftheday #motivation

I interviewed Hamish Knox of Sandler in Calgary on the RevOps Careers podcast.

🌟 People buy for their reasons, not the salesperson’s reasons. In the same line, "salespeople use the tech stack for their own purposes"

Link to listen 👉https://t.co/GpkXVPpXdd 

#podcast #revo

Twitter

Theia Marketing on Twitter

When it comes down to what KPIs to use, operations leaders who regularly achieve a 95% (or greater) forecast accuracy swear by the following 10 metrics.

Current Quarter Pacing
Historical Pacing
AI Projections
New Pipeline Expected
Pipeline Coverage
Next Quarter Pipeline
Committed/Best Case Roll-Ups
Manager/Rep Roll-Ups
Submission and Override History
Big Deal Dependence and Slips
Here’s how you can use them to triangulate your forecast for your most accurate sales projection yet. 

"We are meant to be different. When we accept this, there is no competition and no comparison." Louise Hay, Heal Your Body

#quoteoftheday #mentalhealth 

Are you having issues in HubSpot that you can’t solve, and you can’t find on any user forums? Feel free to contact us. Any issue, any hub—marketing, sales, service, CMS, or operating hub. Book a 50-minute meeting today!

#hubspot #marketingpro #hubspotcms #hubspotsales #hubspotmarketing #hubspotoperatinghub #map

How do I prioritize my #kids while also growing my #business? 

I’ve only recently started learning about #gratitude and practicing it. 

At first, this year, I only felt gratitude for the good things. A roof over my head. Warm water in the shower. Clean water to drink. A closed deal. 

But now I feel gratitude for the sad days. The angry days. The days when things go less well than expected. Because everything is perfect in that moment. 

I have gratitude that I can feel. I used to not be able to feel, because my depression was so bad. Thank you, God, for all the days, both good and bad. 