True Interactive (Former
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True Interactive (Former
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SOCIAL MEDIA MARKETING
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Jan 18, 2023
Would ChatGPT from OpenAI Help or Harm Bing Search?
It looks like Microsoft is going all-in with ChatGPT, the generative artificial intelligence (AI) tool that is taking the business and technology world by storm. What are the implications? News about Microsoft ChatGPT is a chatbot powered by AI. It can provide answers to complex questions with lightning speed conciseness, and creativity – and in […] The post Would ChatGPT from OpenAI Help or Harm Bing Search? appeared first on True Interactive.
Read moreJan 5, 2023
Lessons from the 2022 Holiday Shopping Season
How was your holiday sales season? For many retailers, the holiday shopping season felt as close to a return to normal as could be hoped for. This does not mean everyone had a great retail season; but some of the disruptive forces from 2020 and 2021 abated, such as supply chain woes and the impact […] The post Lessons from the 2022 Holiday Shopping Season appeared first on True Interactive.
Read moreJan 3, 2023
Three Takeaways from the YouTube/NFL Streaming Deal
While all eyes were on Amazon’s streaming deal to broadcast NFL Thursday Night Football, YouTube waltzed in and pulled off an upset. YouTube signed a seven-year deal worth an average price of $2 billion a year to secure rights to the NFL Sunday Ticket franchise. This is a big move for YouTube. Sunday Ticket is […] The post Three Takeaways from the YouTube/NFL Streaming Deal appeared first on True Interactive.
Read moreDec 20, 2022
Is OpenAI’s ChatGPT a Threat to Google?
Could a chatbot replace Google Search? That’s what a lot of technology watchers are asking since the public release of ChatGPT, a chatbot powered by artificial intelligence. ChatGPT is the product of OpenAI, the company that produced Dall-E, which uses AI to create images. ChatGPT is one of many chatbots designed to respond to queries […] The post Is OpenAI’s ChatGPT a Threat to Google? appeared first on True Interactive.
Read moreDec 15, 2022
Holiday Ads 2022: Whimsy and Imagination
In 2022, concerns about a looming recession prompted some brands to lean into sales and savings in their holiday ad campaigns. But, perhaps emboldened by the National Retail Federation’s forecast for holiday sales growth somewhere in the six to eight percent range over the 2021 season (lower than last year’s record leap, admittedly, but growth […] The post Holiday Ads 2022: Whimsy and Imagination appeared first on True Interactive.
Read moreDec 11, 2022
How First-Party Data Helps Advertisers
First-party data is more important to marketers than ever, according to a newly published survey by Acquia and Vanson Bourne. The two companies surveyed U.S. and U.K. marketing executives about their growth strategies going into 2023. The study found that: Marketers are creating first-party data strategies to generate insights for personalized content as web browsers […] The post How First-Party Data Helps Advertisers appeared first on True Interactive.
Read moreDec 8, 2022
An Explanation of the 30 Percent Apple/Google Tax
Twitter’s well publicized spat with Apple has highlighted an unpleasant reality for any business that operates an app: Apple and Google both enjoy a costly app duopoly. The 30 Percent Tax Twitter owner Elon Musk recently accused Apple of trying to destroy Twitter partly by putting Apple’s Twitter advertising on pause and partly by threatening […] The post An Explanation of the 30 Percent Apple/Google Tax appeared first on True Interactive.
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