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We’ve been in the digital space since its infancy. In fact| we’ve been doing paid search longer than Google has! In the late 90s| our founders helped form the first search engine marketing team at W.W. Grainger| the nation’s largest distributor of industrial supplies and a pioneer of e-Commerce.

It looks like Microsoft is going all-in with ChatGPT, the generative artificial intelligence (AI) tool that is taking the business and technology world by storm. What are the implications? News about Microsoft ChatGPT is a chatbot powered by AI. It can provide answers to complex questions with lightning speed conciseness, and creativity – and in [&#8230;]
The post <a rel="nofollow" href="https://trueinteractive.com/blog/would-chatgpt-from-openai-help-or-harm-bing-search/">Would ChatGPT from OpenAI Help or Harm Bing Search?</a> appeared first on <a rel="nofollow" href="https://trueinteractive.com">True Interactive</a>.

True Interactive

Would ChatGPT from OpenAI Help or Harm Bing Search?

How was your holiday sales season? For many retailers, the holiday shopping season felt as close to a return to normal as could be hoped for. This does not mean everyone had a great retail season; but some of the disruptive forces from 2020 and 2021 abated, such as supply chain woes and the impact [&#8230;]
The post <a rel="nofollow" href="https://trueinteractive.com/blog/lessons-from-the-2022-holiday-shopping-season/">Lessons from the 2022 Holiday Shopping Season</a> appeared first on <a rel="nofollow" href="https://trueinteractive.com">True Interactive</a>.

Lessons from the 2022 Holiday Shopping Season

While all eyes were on Amazon’s streaming deal to broadcast NFL Thursday Night Football, YouTube waltzed in and pulled off an upset. YouTube signed a seven-year deal worth an average price of $2 billion a year to secure rights to the NFL Sunday Ticket franchise. This is a big move for YouTube. Sunday Ticket is [&#8230;]
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Three Takeaways from the YouTube/NFL Streaming Deal

Could a chatbot replace Google Search? That’s what a lot of technology watchers are asking since the public release of ChatGPT, a chatbot powered by artificial intelligence. ChatGPT is the product of OpenAI, the company that produced Dall-E, which uses AI to create images. ChatGPT is one of many chatbots designed to respond to queries [&#8230;]
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Is OpenAI’s ChatGPT a Threat to Google?

In 2022, concerns about a looming recession prompted some brands to lean into sales and savings in their holiday ad campaigns. But, perhaps emboldened by the National Retail Federation’s forecast for holiday sales growth somewhere in the six to eight percent range over the 2021 season (lower than last year’s record leap, admittedly, but growth [&#8230;]
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Holiday Ads 2022: Whimsy and Imagination

First-party data is more important to marketers than ever, according to a newly published survey by Acquia and Vanson Bourne. The two companies surveyed U.S. and U.K. marketing executives about their growth strategies going into 2023. The study found that: Marketers are creating first-party data strategies to generate insights for personalized content as web browsers [&#8230;]
The post <a rel="nofollow" href="https://trueinteractive.com/blog/how-first-party-data-helps-advertisers/">How First-Party Data Helps Advertisers</a> appeared first on <a rel="nofollow" href="https://trueinteractive.com">True Interactive</a>.

How First-Party Data Helps Advertisers

Twitter’s well publicized spat with Apple has highlighted an unpleasant reality for any business that operates an app: Apple and Google both enjoy a costly app duopoly. The 30 Percent Tax Twitter owner Elon Musk recently accused Apple of trying to destroy Twitter partly by putting Apple’s Twitter advertising on pause and partly by threatening [&#8230;]
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An Explanation of the 30 Percent Apple/Google Tax

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