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Jun 23, 2022
Reading Time: 11 minutes The post Fun Summer Events in East Nashville appeared first on Webconsuls.
Read moreApr 19, 2022
Reading Time: 13 minutes Many successful paid marketing campaigns focus on return on ad spend (ROAS) as the primary metric. While many other metrics are important and affect the bottom line in various ways, ROAS is king when it comes to assessing campaign performance. ROAS is a percentage-based metric that represents how much return you received from your investment. […] The post Tiered Marketing Strategy appeared first on Webconsuls.
Read moreDec 23, 2021
Reading Time: 14 minutes Into the Metaverse Imagine a world where all of your dreams become reality. Where you’re not bound by your appearance or your location. Where you can fly, perform on stage for thousands of people, or find love at a digital speed-dating event. That’s the promise of the metaverse. This year, Mark Zuckerberg announced that Facebook […] The post A Meta Discussion of the Metaverse appeared first on Webconsuls.
Read moreNov 18, 2021
Reading Time: 11 minutes Earlier this month, we posted a list of the upcoming holiday festivities in Nashville. We also wanted to use our platform to highlight something more important: namely, exciting volunteer opportunities in our fair city. Whether you’re visiting to connect with family or have lived here for years, we invite you to consider giving back this […] The post Thanksgiving and Christmas Volunteer Opportunities in Nashville appeared first on Webconsuls.
Read moreNov 16, 2021
Reading Time: 9 minutes ‘Tis (almost) the season! As the time for Thanksgiving, Hanukkah, Christmas, and other festivities draws nearer, the Webconsuls team wanted to find the best holiday activities in Nashville. If you’re looking for family fun or small business shopping, browse the calendar below. East Nashville Night Market Do you love shopping local? Are you sad about […] The post Holiday Activities in Nashville appeared first on Webconsuls.
Read moreAug 13, 2021
Reading Time: 13 minutes Every year, Nashville residents count down the days until the Tomato Art Festival: a bastion of the Middle Tennessee calendar. This observance bills itself as “a uniter, not a divider – bringing together fruits and vegetables since 2004.” The Tomato Fest and its associated concert are completely free to attend, and costumes are encouraged. Today, […] The post East Nashville Tomato Fest: An Insider’s Guide appeared first on Webconsuls.
Read moreApr 14, 2021
Reading Time: 11 minutes How To Get Better Results From Google Ads Google Ads can be enormously helpful for your business if done correctly. The targeting capabilities are vast, and paid search is as scalable as any advertising medium. It’s no surprise that consistently occupying above-the-fold real estate on the world’s largest search engine can be very profitable and […] The post Google Ads Tips For Beginners appeared first on Webconsuls.
Read moreApr 7, 2021
Reading Time: 6 minutes World Health Day at Webconsuls Each year on April 7th, we celebrate World Health Day. Since its inception in 1948, this observance has aimed to create awareness around specific priority areas of concern for the World Health Organization (WHO). The theme of World Health Day 2021 is “Building a Fairer, Healthier World for Everyone.” Today, […] The post Prioritize Your Health Like a Webconsuls Partner appeared first on Webconsuls.
Read moreMar 9, 2021
Reading Time: 10 minutes In an effort to simplify keyword match types, Google Ads will be eliminating the broad match modifier (BMM) keyword match type. The broad match modifier match type will be merged into the phrase match type, and the current phrase match rules will be altered slightly, essentially creating a new keyword match type. Google is currently […] The post Big Changes To Google Ads Keywords appeared first on Webconsuls.
Read moreMar 3, 2021
Reading Time: 10 minutes Today marks one year since an EF-3 tornado ripped through Nashville. Truthfully, things haven’t felt the same since. One of the biggest changes we’ve noticed at the office is an increase in anxiety whenever a severe weather rolls through. As we prepare for another spring of hail, rain, and tornadoes, we wanted to share how […] The post Anniversary of the Nashville Tornado appeared first on Webconsuls.
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