Creating content consistently is harder than it sounds. From choosing the right keywords to creating an eye-catching title, a lot goes into building content for your website. Whether it’s a new landing page or a new blog, how do you know if all of your hard work is paying off? There are a ton of metrics that you and your team can decide to track once you publish content. Here are 15 Most Important Metrics to Track After Hitting Publish 👇 https://lnkd.in/gk7-FJs #content #analysis #digitalmarketing #seo #blogging #contentmarketing #contentstrategy #b2bmarketing #contentmarketing

Join our Founder Stacey Wisniewski and Hubspot guru, Barrett King for an educational workshop talking about all things Hubspot and Marketing Automation. #digitalmarketing #contentmarketing #hubspotmarketing #hubspot #marketingstrategy #marketingautomation https://lnkd.in/eVFrhSH

Have you ever signed up for an ebook on a website and received a series of check-in emails or calls designed to make sure you make the purchase? Even if you never ended up making that purchase, it’s difficult to forget that persistence. At least receiving those 5 memorable emails from them will ensure you never forget the brand. All of this is rooted in marketing automation – at the heart of which lies sequences and workflows. Learn more about - Sequences and Workflows: The Heart of Marketing Automation https://lnkd.in/efdj85G #marketingautomation #emailmarketing #digitalmarketing #contentmarketing #strategy #sequence #workflows #automation #customerexperience #hubspot #buyersjourney #triggers

The customer acquisition and retention landscape is evolving faster than ever. The challenge, however, is that marketing budgets are often limited around what's proven to work — which tends to look different from company to company. By knowing where we stand against our peers and competitors, we're better positioned to uncover areas of opportunity. Learn more about: Data-backed areas that marketers are focusing their investments in 2021 👇 https://lnkd.in/eZpm4qQ #b2bmarketing #growth #strategy #customeracquisition #marketingtrends2021 #customerexperience

As a brand, why do you produce content? It’s all about understanding what any specific piece of content can do for your brand. 👉 How can it work hard toward wider marketing goals? 👉 Is it good enough to actually achieve any of these? 👉 Does it need to take a certain format to do so? Every single piece of content you produce must have a purpose. You should be able to justify to anyone why you took the decision to write that blog post or design that infographic. Typically (and there’s always exceptions), content should be produced for one of the following reasons: ✔️To earn links. ✔️To rank on the SERPs. ✔️To educate an audience. ✔️To drive social engagement. Read more: Link to article in comments 👇 #content #purpose #marketing #brand #socialmedia #digitalmarketing #contentstrategy #contentmarketing #seo #copywriting #engagement