My @createcultivate article is out! “When the light was shone on me as a Black business owner, I felt very uncomfortable at first and dealt with a lot of imposter syndrome, especially since I do not consider myself to be a Black rights activist. An avid follower and supporter, yes. But an activist? Hardly. The Black Lives Matter movement also put a lot of emphasis on me as a Black woman, but before last year, I had honestly not thought of myself as a Black woman business owner, simply a business owner.” I’ll dm the link to anyone who wants it.

If you’re reading this, you likely fall into one of two camps. Camp #1 - You don’t like social media but it’s a necessary strategy for building your business. You’re probably here to learn something new that will help you grow to the point where someone else can manage things for you. Camp #2 - You enjoy being on social media so much that you also manage it for a friend or maybe you’ve even got your own social media management business. No matter which camp you’re in, one thing rings true. Social media is an important tool to grow your business. But it’s just that, a tool. There’s been tons of chatter lately about social media becoming obsolete. But let me tell you, with the rise of platforms like TikTok and Clubhouse and the power of platforms like Reddit changing the stock market, social media is not going anywhere. Social media is a tool that can work for you but you’ve got to know how to work it. So here’s what I suggest doing: Camp #1 - Focus on one platform. My top two choices at the moment are Instagram or LinkedIn. Spend about 2-3 hours a week getting really good at the one platform you chose. Once you can afford to, outsource the management of that marketing channel to someone else. Camp #2 - Study up on all the latest trends. Right now, Instagram Reels is a huge platform for discovery. TikTok is taking off in a massive way. Figure out how you can explore, learn, grow, and support others doing the same. You totally got this.

📣 NEW PODCAST EPISODE 📣 We get so excited about the launch itself, that we forget all the time and energy that needs to go into actually marketing that product. Before you jump feet first into launching, there are a few things to keep in mind. You’d be surprised just how much time it takes to properly promote a successful launch. If you want it to stand out from the hundreds who are also sharing their message on social media this podcast episode is one to tune in to. This week I talk about: 🎙The importance of repeating your message on social media 🎙The number one challenge people face when launching on social media 🎙How much time should you give yourself to launch …and more! 🎧 Listen in by searching for the "Savvy Social Podcast" on your favorite podcast app OR Click this link to listen: https://onlinedrea.com/136

Live streaming on multiple platforms at once is a fantastic way to save time and get your best content seen by a wide audience. But looking at different screens while you’re hosting a live video can not only look awkward, it’s hard to moderate and truly connect with those who are watching when you’re constantly looking back and forth. If you want to reach your audience across multiple platforms, I’ll show you how I use Restream to go live on social media platforms like Facebook, YouTube, LinkedIn, and Twitter at the same time plus a quick tutorial on how to schedule your broadcast too! Watch the full video here: https://qoo.ly/3arc75

Want that put-together, aesthetically pleasing look on your Instagram Story highlights? Then check out this tutorial! In this quick how-to I’ll walk you through step-by-step how to add story highlight covers to your IG profile so you can really make them pop and draw people’s attention. Watch the full video here: https://qoo.ly/3ank25