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Laura Little is a former CEO with over 10 years in business development, business marketing and strategy.

in 2018 she launched her marketing consultancy company "That British Chick" helping startups and brands with creative ideas and strategy in Social. 

Laura is a specialist at connecting people and prides herself in building ethical long-lasting relationships.

She is a photographer and author, and a graduate of The Liverpool Institute of Performing Arts.

Laura is also an advocate for women in business and enjoys meeting new people, traveling and writing.

She currently resides in Manhattan NYC with her partner, son, and dog lucky.

From day to night - I forgot I took this. Bryant Park Skating #travel #newyork #traveltips

That British Chick Agency - Laura Little

New York Art Awakenings. I’m crazy about the Rothko 🍊 ☀️ Moma Art Dump #modernart #newyork #travel #art

@blacktapnyc you did it again. 
Black Tap was on our list to visit in #newyork - best 🍔 and milkshake - also order the Brussels sprouts! #travel ❤️✈️🇺🇸
#burger #foodblogger

This moment - the little girl and the ballerina. Reminds me of another life I had in art. 
#newyork #art #gustavklimt #ballet #contemporarydance

Annual Epic Kampeas Family Christmas Vacation (year 2, part 1) in the bag. ✡️

Instagram

Laura Little on undefined

Today's tiny but mighty sales and copywriting tips for anyone that wants to disrupt the inbox and build relationships quicker! 
 
✔️ Do keep your words precise and concise. Attention spans are short, say what you need to in the first two lines of your copy.
 
For Meta copy writers or advertisers, a good rule is,
 
➡ What it is ➡ What it does ➡ What the transformation is. Keep everything else below the visibility / scroll more / see more fold. 
 
Writing cold emails for B2B Sales emails or LinkedIn DM’s?
❌ Don’t ask the reader to work. Take the scissors to early stage questions that require the receiver to do extra lifting to help you.
 
Eg: “Who is” “Should I” “What are” - Literally no one wants to spend the time answering your questions. 😵 💀✂️
 
✔️ Do get clever with email subject lines. It’s your power move, and you're competing with 100’s of e-mails a day. Make it count. 
 
✔ Do use Emojis, there is so much untapped emoji potential in the world.  I am still discovering emojis I never knew existed. Like 🧶 and 🥧 Who knew? 
 
We love emojis because they disrupt the inbox scan and draw attention. ♟ 🌵 🦊
 
✔ Do use personalization! Our open rates are always insanely better when we include a "First Name" personalization in the subject line. 
 
✔Do surprise and delight! Words are magic, bring that creativity to your messaging. Feeling stumped, no shame in conjuring up the oldie but goodie Thesaurus.
 
Want to disrupt the inbox and do B2B sales better? Contact us for a quote on our LinkedIn Marketing Services.

That British Chick

Today's tiny but mighty tip for any #B2B company, or solopreneur that has a product that involves selling #wholesale or activating third party distribution eg: Dr’s offices, gyms, grocery stores, market places. 
 
Search and Social Marketing is not a replacement for a direct B2B sales strategy! 
 
In these cases Search and Social marketing should be used to support your salesperson or sales team, they should never exist without each other. 
 
❌ You WILL NOT GROW 🌳 your business without a sales strategy in place. 
 
"They’ll find us online",  is simply not a plan.
 
If you are reading this and your brain is 😵‍💫 here are 3 simple things that you can start with to GET on the horse,  improve or create a process and close more deals! 💰
 
👩🏾‍💻 Get organized.
Add all your potential and current prospects to a customer relationship management tool. (CRM)
⚡️We really like HubSpot as a starting point. It lets you do A LOT for free and it’s pretty simple to set up. 
 
👩🏾‍💻 Create 3 “template” emails.
Keep them short and to the point. You don’t need an essay. Introduction, follow up, and break up. There’s tons of resources on this topic in the world.
We like Tom Boston for content and creativity on this topic. 
Keenan also has some good insights for method and tactics. 
 
👩🏾‍💻Tracking & Follow up.
We can’t tell you how many people respond to me and say “thanks for following up” - So many deals get lost because we abandon the follow up. 🔍 When you're detailed with scheduling and tracking your correspondence you’ll be more successful. 
 
Tracking feels a bit spooky at first, but it takes the pain out of all that “wondering” if an email was received or opened. Most CRMs have this as a free feature, Hubspot does. 
 
🐟.. and hey guess what, you can automate a lot of this if you choose to, and only bring in your salesperson when a prospect is heating up. 🔥
 
☎️ If you are a founder or business owner that’s struggling with connecting your digital strategy with your sales strategy we should talk. Let’s create your process together.

Today's tiny but mighty tip for any #founders or anyone that has an idea that involves selling online.

⚡️You MUST factor marketing into your cost / plan / manifesto!

It sounds like a no-brainer, but it's easy to forget to include!

There may be some unicorns out there that have been able to scale without paid advertising, but the reality is, you will need it in the wheelhouse.

Thus, when you're creating your retail pricing strategy after the cost of production and operations, you'll need to slap a number on top of that for advertising.

👩🏾‍💻 👉🏽.. let's say somewhere between $8-$15 (on a good day)

👩🏾‍💻 👉🏽 Logically this means that pricing your product below that benchmark number is going to make it VERY hard to get to profitability. *Unless you are hitting volume sales quickly.

👩🏾‍💻 👉🏽 You can mitigate this founder trauma early, by factoring in CPA + production cost + operations + your profit margin % that you want to take home. > Research your niche, what is the highest pricing point the market can take for this item?

BONUS Damage Control 👩🏾‍💻 👉🏽 Consider how many times your item will be purchased in a year. Do you have anything else in the pipeline to get that cart value ⬆️ 👉🏽 The higher the cart value the better the ROAS.

⚡️ 🔥 If the numbers don't match, walk away, you'll have another great idea!

Are you a founder or business owner that’s struggling with strategy? Let’s talk, we are happy to look under the hood and see what we can do. There might be nothing, but there might be something. Fixing leaky pipes is what we do! 

#marketing #advertising #shopify #strategy #cpa #onlinebusiness

Good Morning Friends ☀️ Remember to breathe. You are universal infinite energy, more then possessions or titles. 🔮💎🧘‍♀️ ♾

Let’s talk about PROMO Codes on Meta! 
 
Promo Codes are effective all year, but can be leveraged to the max during holiday season, when shoppers are searching harder and looking for great deals. 
 
A promo code in the gifting season can be the difference between a shopper choosing your brand over another. 
 
Our favorite use of promo codes is when they are used organically to maximize even MORE on prior paid ad campaigns.
 
For example, an e-commerce client that we work with has a paid social campaign with over 1,000 likes, 100% of the audience was invited to “like” the brand page, and about 75% accepted. 
 
That’s 750 people that could potentially see promo code activity on their brand Facebook page!
 
We absolutely love this method because,
 
🎁 It squeezes even more out of existing or prior paid campaigns, and the cost per acquisition is almost zero. 
 
🔄 Loyal brand fans will definitely share your code on their timelines, hello free social proof!
 
↗ Codes are easily trackable! Measurement! Hallelujah! 
 
When you create Promo Codes using the Meta Commerce Manager, they make it crazy easy to share and tie in to your shopping catalog.🛍 
 
🔥 Remember, promo codes are not just for cost conscious consumers, EVERYONE loves the feeling of getting a break on the price! 

If you’re a brand or business that needs help with digital advertising, slide into our DM’s, or connect with us!

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Laura Little

 "That British Chick"​ Social Agency helps startups and small businesses with implementing creative ideas and marketing strategy in Social Media. 

That British Chick offers Services in the following areas.

Social Media Planning ✅ 

Instagram  ✅  Facebook ✅  Twitter ✅  Linkedin ✅  Pinterest ✅ 

 

Social Media Posting & Scheduling ✅ 

Instagram ✅  Facebook ✅  Twitter ✅  Linkedin ✅ Youtube  Pinterest ✅  

Platforms -  Hootsuite ✅  Hootsuite Certified ✅ Sendible ✅

 

Social Media Content Creati

That British Chick 

That British Chick Marketing Agency. Paid Advertising Specialists focused on Founders and Scaling.

Laura Little

Laura Little

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