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Missinglettr on Blog

Missinglettr on Blog

Business blogging isn’t complicated, it isn’t even hugely time consuming but it is a bit of an art. That’s because your business blog is a direct extension of your marketing, PR and branding, and it has a purpose to serve. Blogs need to reflect the tone, professional services and ethos of your business while working to a strategy that provides interesting information for current and potential clients. So let’s look at the elements... The Tone: All business marketing has a tone or voice. For some it’s strictly professional or authoritative, for others it’s more friendly and familiar, and your blog posts should consistently reflect the tone you select. In practice this means a law firm’s blog pages might be more rigid than an interior designer’s, but there is leeway within the tone you set for your business. In some cases it’s suitable for a blog to speak from a personal viewpoint if it suits your image, or that law firm’s blog we just mentioned might make a point of breaking down legalese into easy to understand terms. Critically, you should establish your blog’s voice from the outset. The Content: Finding content for business blogging is easier than many believe. You can find it in the questions customers regularly ask, the news affecting your industry, evergreen content like seasonal changes, or upcoming events, and general tips and hints. So, for a real estate agent in North Sydney a series of blog posts may look something like this: Sprucing up your home for sale Five tips for selecting the right agent Selling your home in summertime Seven questions every buyer should ask What to look for in an investment property A snapshot of the North Sydney market These topics serve the prime blog purposes of: Establishing the agent’s authority a leader in their field Providing interesting information that sees people return to their site Catching people, including sellers, buyers, and investors, via the keywords and topics they search The Structure: Like any piece of business marketing a blog has a structure but the main aim is to ensure it’s easy to read. Generally blogs are broken down into what’s called a listicle where you present a problem and solve it within a series of subheadings (just like we’ve done here). All this occurs within about 400 to 500 words, with sections including: The introduction: This section presents the problem you’re about to solve or acts as a roundup of what you’re about to cover. The body: The body of a blog consists of a series of sub-heads, usually about five, that cover the points of what you’re saying. It’s broken down this way to allow for easy skimming and to enable better keyword recognition. The conclusion: This rounds up your argument, like a final word, and here you can insert further links to services/products or a full bio of your business. If you’re the North Sydney real estate we mentioned earlier your blog would likely conclude with something along these lines: “ABC Realty North Sydney boasts 50 years experience in the real estate field. You can learn more about our services here (hyperlink to services page) or contact us (hyperlink to contact page) for further advice.” Final Thoughts: Basically much of blogging is about common sense. It’s a way of communicating with potential and existing clientele to keep them intrigued. The art of great blogging is finding consistently interesting topics, targeting content that’s likely to get searched and establishing the right tone to suit your audience.

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Over the last few years the average engagement rate of social media posts declined dramatically, especially on Facebook, Twitter and Linkedin. This resulted in a dramatic loss of traffic to bloggers and content marketers. Following tools will help you to more effectively distribute your content, cut through the noise and increase the exposure of your content in social media feeds. "Content is fire, social media is gasoline." Jay Baer, New York Times best-selling author. Peer Promotion on Linkedin with Lempod Benefit: Find existing groups of people (pods) who are ready to support your content with likes and comments on LinkedIn. Comments within the first hour of your posting are most important! How: Apply to join a pod that corresponds with the type of content you post. Once you’re accepted, all the members of the pod will auto-like and comment your LinkedIn postings. On average you’ll get a 5 to 10x boost in views. Supported: Only Linkedin (Personal profiles and company pages) Cost: Each group (pod) you join costs USD 5 / month. Lempod reviews by others 1, 2, 3 Tap into new audiences with Quuu Benefit: Real people and businesses share your content on their social media profiles, allowing you to tap into new audiences that were previously beyond your reach. Bonus: The people sharing your content will have followers already interested in similar and relevant topics. No bots, all real people. Supported: Facebook, Twitter and LinkedIn. Costs: Once piece of content (e.g. a blog post) is $40 per month. Automate evergreen content promotion with Missinglettr Benefit: Schedule a year's worth of engaging content within minutes and regularly drive traffic back to your blog, with zero ad-spend. How: Once you publish a blog post, Missinglettr analyzes the content and automatically formulates a series of social media posts pre-filled with quotes, hashtags, and images. Supported: Facebook pages, LinkedIn (Personal profiles and company pages) and twitter Costs: After the free 30 day trial, plans start at $15 per month. Get more shares with Triberr Benefit: This tool enables you to get more shares on their content by helping each other out. Be part of a smart, savvy and talented group of content producers, be part of a tribe. How: Import your content into your tribal stream and they’ll start sharing it to their own audiences. Connect your own social network accounts and you can return the favor and share theirs too. Can’t find your tribe in the 60,000 to choose from? Make your own centered around your topic of interest and get going. Cost: Completely free, for the basic plan. Boost Your LinkedIn Reach with Captain Linked Benefit: Boost the reach of your LinkedIn posts by automating engagement. How: Captian Linked replicates what many companies do manually via their internal slack or telegram channels: Orchestrate social media actions of individuals to drive wider audience reach. Recommendation: You get the most out of the free version if you reach out to people in your network and ask them to install Captain Linked and follow you. Supported: Only LinkedIn (Personal profiles and company pages). Cost: Free plan for individuals. Reciprocal sharing with Viral Content Bee Benefit: Viral Content Bee is a reciprocal sharing community. Quite similar to Triberr. Viral Content Bee is helping users to promote their content to their target audience. How: To participate, all you have to do is share some content from other members and in return they’ll share work you’ve produced. Supported: Twitter, Tumblr, LinkedIn, Pinterest, and Mix Cost: Free, for the basic plan. What tools or services are you using to promote your blog posts? 💬Let us know in the comments. ⬇️

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Our mission at Missinglettr is to help Bloggers, Authors, Content Writers, Solopreneurs as well as Social Media and Content Marketeers to achieve more with less of their time. By now we have grown our Missinglettr family to well over 20000 happy customers. 2019 we have made significant progress! Launched a new entrance level plan A few weeks ago we created a new entrance level plan. The new cheapest plan now starts at just USD 15/month. A whopping -44% cheaper, than our old entry level plan. Check it out Updated Business Plan At the same time we updated the quotas and the pricing of the business plan. The new price is USD 47/month. Overall 50% cheaper than the previous one! Check it out Launch of New Agency Add-on (beta) Packed with features designed specifically for users managing many sites. It contains the following modules: Agency Dashboard, Agency Schedule, Reports, Whitelabel Version, Client-Area. Check it out Launch of Advanced Analytics All business plan users now have access to advanced analytics. Providing a clear insight into how campaigns are performing. Check it out Black Friday 2019: The best deal we've ever offered Black Friday Deal from Missinglettr Blogger Plan for just USD 9/month (40% off) Business Plan for just USD 27/month (42% off) Agency Plan for just USD 57/month (61% off) 👉Sign-up start the free trail and unlock the deal Limited: This deal is not available outside of this year’s Back Friday week and only valid from today till 06. Dec. 2019, 11:55 pm UTC. Why miss out on the positive effects of repeated promotion of evergreen content? Try: Automatic AI-Supported Social Media Post Creation & Scheduling "Missinglettr has taken all the burden and energy out of creating social media posts to promote blog content. Literally a few clicks and a years' worth are scheduled in advance." Warwick B., Director of Business Development How does it work? Once you publish a blog post, Missinglettr analyzes the content and automatically formulates a series of social media posts that are pre-filled with quotes, hashtags, and images. You're able to schedule a year's worth of engaging content within minutes and drive traffic back to your blog, with zero ad-spend. Sounds surreal? Give it a try. 👉Sign-up start the free trail and unlock the deal

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Last two weeks Here's what we've done in the past sprint. Posting issues On Monday and Friday last week, we experienced brief interruptions in content sending due to released optimisations. Both issues were discovered and resolved within a few hours. Onboarding The onboarding wizard, in place for a few months now, aims to help new users connect and configure their first site. If you signed up recently, you likely will have experienced some of its quirks. In the last two weeks we’ve been busy streamlining it - here is what we’ve done: The add button next to the blog post input box was removed - it’s now a regular input box with no additional steps required Links added to the blog post field are now validated - only valid URL’s can be added as a source for a campaign and the onboarding now reflects that. Exiting the onboarding wizard is possible even if the first campaign was not created. Automatic Calibration The quality of suggestions imported into campaigns depends on the calibration our scrappers use to detect the container on your site that holds the body of your blog posts. For a while now, acquiring the calibration is an automatic process, powered by our HTML parsing AI. We’ve reworked how the automatic calibrator works - before the update, it could recalibrate perfectly configured blogs because it thought it found a “better” calibration. In some cases, this would really be a better calibration, but in others it could cause sudden “no content found” messages. In order to avoid these situations, automatic calibration will now only occur if: A blog has no calibration at all (i.e. when a new site is added to Missinglettr) A blog has a calibration, but the last automatically imported campaign was created without content. The RSS feed link associated with the site has changed. HTML markup on the site has changed. Next two weeks The topics of our focus in the next sprint will be step2 of the campaign review process and advanced analytics. Step2 Reviewing campaigns is at Missinglettr’s core and the upcoming sprint aims to address a few obvious issues that were brought to our attention: Paused campaigns with sent posts can end up in a state where they have to be regenerated if a new Facebook account is added to a site. The close button in content selection wasn’t closing the popup as expected. Post content and image can overlap on smaller screens. Advanced Analytics Being in beta, we want to make sure we frequently revisit this module, as it got quite a bit of feedback since it has launched. One of our (and your) main concerns with analytics is robot traffic and filtering it out. By the end of this sprint, we aim to: Introduce a new filter to toggle robot traffic on / off. When entering analytics, data covering the last month should be initially visible. Feedback. We plan to publish one of these stories every two weeks. If you have questions or feedback, let us know on hello@missinglettr.com or via the on-site chat.

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Last two weeks In the past two weeks, our main focus was on Campaign review and Analytics. Here is what we’ve done: Campaign review Paused campaigns are no longer blocked by unapproved Facebook posts assigned to sent days. Content selection can be closed using the top right icon. Post content and images no longer overlap on smaller screens. Analytics Filter states are now preserved when reloading/leaving the page. By default, the date range is set to one month. Next two weeks Resolving issues with Campaign review remains our priority in our next sprint, as well as the robot traffic toggle in Analytics. Apart from that, we are looking to make improvements in the automatic allocation of content when first entering campaigns. Here’s what are aiming to do: Content quality Using blog post titles less. Begin working on a DRY “Don’t repeat yourself” approach to content allocation. Campaign review When hovering over the post variation icon, the Customize button isn’t responsive. Applying selected content to a campaign is not functional. Campaigns should not be editable if no social profiles are connected. It should not be possible to add empty quotes to the content or selected content pools. Disabling all social profiles whilst reviewing campaigns should not be possible. It is possible to launch a campaign without any posts. Analytics The robot traffic toggle Feedback. If you have questions or feedback, let us know on hello@missinglettr.com or via the on-site chat.

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