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Missinglettr on Blog

Missinglettr on Blog

Our mission at Missinglettr is to help Bloggers, Authors, Content Writers, Solopreneurs as well as Social Media and Content Marketeers to achieve more with less of their time. By now we have grown our Missinglettr family to well over 20000 happy customers. 2019 we have made significant progress! Launched a new entrance level plan A few weeks ago we created a new entrance level plan. The new cheapest plan now starts at just USD 15/month. A whopping -44% cheaper, than our old entry level plan. Check it out Updated Business Plan At the same time we updated the quotas and the pricing of the business plan. The new price is USD 47/month. Overall 50% cheaper than the previous one! Check it out Launch of New Agency Add-on (beta) Packed with features designed specifically for users managing many sites. It contains the following modules: Agency Dashboard, Agency Schedule, Reports, Whitelabel Version, Client-Area. Check it out Launch of Advanced Analytics All business plan users now have access to advanced analytics. Providing a clear insight into how campaigns are performing. Check it out Black Friday 2019: The best deal we've ever offered Black Friday Deal from Missinglettr Blogger Plan for just USD 9/month (40% off) Business Plan for just USD 27/month (42% off) Agency Plan for just USD 57/month (61% off) 👉Sign-up start the free trail and unlock the deal Limited: This deal is not available outside of this year’s Back Friday week and only valid from today till 06. Dec. 2019, 11:55 pm UTC. Why miss out on the positive effects of repeated promotion of evergreen content? Try: Automatic AI-Supported Social Media Post Creation & Scheduling "Missinglettr has taken all the burden and energy out of creating social media posts to promote blog content. Literally a few clicks and a years' worth are scheduled in advance." Warwick B., Director of Business Development How does it work? Once you publish a blog post, Missinglettr analyzes the content and automatically formulates a series of social media posts that are pre-filled with quotes, hashtags, and images. You're able to schedule a year's worth of engaging content within minutes and drive traffic back to your blog, with zero ad-spend. Sounds surreal? Give it a try. 👉Sign-up start the free trail and unlock the deal

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Last two weeks Here's what we've done in the past sprint. Posting issues On Monday and Friday last week, we experienced brief interruptions in content sending due to released optimisations. Both issues were discovered and resolved within a few hours. Onboarding The onboarding wizard, in place for a few months now, aims to help new users connect and configure their first site. If you signed up recently, you likely will have experienced some of its quirks. In the last two weeks we’ve been busy streamlining it - here is what we’ve done: The add button next to the blog post input box was removed - it’s now a regular input box with no additional steps required Links added to the blog post field are now validated - only valid URL’s can be added as a source for a campaign and the onboarding now reflects that. Exiting the onboarding wizard is possible even if the first campaign was not created. Automatic Calibration The quality of suggestions imported into campaigns depends on the calibration our scrappers use to detect the container on your site that holds the body of your blog posts. For a while now, acquiring the calibration is an automatic process, powered by our HTML parsing AI. We’ve reworked how the automatic calibrator works - before the update, it could recalibrate perfectly configured blogs because it thought it found a “better” calibration. In some cases, this would really be a better calibration, but in others it could cause sudden “no content found” messages. In order to avoid these situations, automatic calibration will now only occur if: A blog has no calibration at all (i.e. when a new site is added to Missinglettr) A blog has a calibration, but the last automatically imported campaign was created without content. The RSS feed link associated with the site has changed. HTML markup on the site has changed. Next two weeks The topics of our focus in the next sprint will be step2 of the campaign review process and advanced analytics. Step2 Reviewing campaigns is at Missinglettr’s core and the upcoming sprint aims to address a few obvious issues that were brought to our attention: Paused campaigns with sent posts can end up in a state where they have to be regenerated if a new Facebook account is added to a site. The close button in content selection wasn’t closing the popup as expected. Post content and image can overlap on smaller screens. Advanced Analytics Being in beta, we want to make sure we frequently revisit this module, as it got quite a bit of feedback since it has launched. One of our (and your) main concerns with analytics is robot traffic and filtering it out. By the end of this sprint, we aim to: Introduce a new filter to toggle robot traffic on / off. When entering analytics, data covering the last month should be initially visible. Feedback. We plan to publish one of these stories every two weeks. If you have questions or feedback, let us know on hello@missinglettr.com or via the on-site chat.

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Last two weeks In the past two weeks, our main focus was on Campaign review and Analytics. Here is what we’ve done: Campaign review Paused campaigns are no longer blocked by unapproved Facebook posts assigned to sent days. Content selection can be closed using the top right icon. Post content and images no longer overlap on smaller screens. Analytics Filter states are now preserved when reloading/leaving the page. By default, the date range is set to one month. Next two weeks Resolving issues with Campaign review remains our priority in our next sprint, as well as the robot traffic toggle in Analytics. Apart from that, we are looking to make improvements in the automatic allocation of content when first entering campaigns. Here’s what are aiming to do: Content quality Using blog post titles less. Begin working on a DRY “Don’t repeat yourself” approach to content allocation. Campaign review When hovering over the post variation icon, the Customize button isn’t responsive. Applying selected content to a campaign is not functional. Campaigns should not be editable if no social profiles are connected. It should not be possible to add empty quotes to the content or selected content pools. Disabling all social profiles whilst reviewing campaigns should not be possible. It is possible to launch a campaign without any posts. Analytics The robot traffic toggle Feedback. If you have questions or feedback, let us know on hello@missinglettr.com or via the on-site chat.

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It takes months and sometimes years to build a successful blog. If you’re going to spend that much time and effort building your blog, you better do things the right way. A documented blog content strategy improves the chances of your blog’s success and saves hours of wasted time and effort. That’s why 78 percent of businesses take a strategic approach to managing content. Building a blog content strategy isn’t difficult. All you need know is: Who will you write for? What will you write about? How often will you publish? And, how will you earn traffic? The hard part is finding answers to these questions. And that’s what you’ll learn in this blog post. Let’s start. Audience Research: Who will you write for? According to CMI, the biggest factor for a successful content strategy is the ability to “understand the audience’s values, interests, and pain-points”. For your blog’s content strategy too, knowing the audience should be the very first step. Understanding your audience involves knowing about: What are their demographics — age, gender, location, marital status, income levels, team size, budget etc.? What are their likes, dislikes, problems, and aspirations in regards to your niche? Where else do they get information about your niche? When and how do they consume this information? Armed with this information you’ll be able to do both: Deliver valuable content in a real and authentic way And, know what channels to use to grow your audience How to research your target audience? Audience research sounds complex and expensive. That’s why most bloggers skip it, and jump straight into writing content blindly. However, it doesn’t have to be. There’s already a ton of information about your audience, ready to be discovered. And, if you already have an audience, it’s even simpler. Here are four data sources that you can tap into to learn more about your existing audience: Google Analytics: Under the audience section, you can find demographic information about your audience’s age, gender, geography, and interests. Social media insights: Similarly, Facebook, Twitter, and Linkedin analytics too come with detailed audience insights. CRM: You can mine past and existing customer data from your CRM to get accurate demographic and qualitative information. Sales & customer support teams: Finally, for businesses, customer-facing teams often have a wealth of qualitative information in the form of questions and objections. Demographic data in Google Analytics But, how do you find this information, if you’re just getting started? Here are two ways you can learn about your target audience, even when you don’t have any data: Online communities: Q&A sites, social media groups, discussion forums, and online reviews can help you learn about your audience’s likes, dislikes, questions, challenges, and aspirations. Surveys: If you have the budget, online paid survey tools, like Google Surveys, are a quick and easy way to learn more about your audience. How to create an audience persona? Next you need to document this research. An audience persona is a tool that helps you document this information. A persona is a semi-fictional representation of your target audience based on real audience research data. Here are two free tools that’ll help you create an audience persona: Hubspot’s Make My Persona is an easy-to-use tool to create audience personas for businesses. UserForge is a paid tool that helps you create and share personas with your team. It also has a free plan with which you can create up to three personas. Hubspot’s Make My Persona Generator Using these tools you can create one or more personas for your target audiences. Next, let’s look at how to find topic ideas that are a perfect fit for your audience. Topic Ideas: What will you write about? Finding topic ideas that resonate with your audience is the next piece of the content strategy puzzle. If your blog is a publication site like Buzzfeed or Mashable, it’s somewhat easy to come up with blog content ideas. However, if you blog to sell products or services, you need topic ideas that convert strangers into buyers. In the 1966 classic, Breakthrough Advertising, Eugene Schwartz defines five stages of buyers: Most aware: At this stage, the audience knows everything about your product. All they need to know is how to buy it. Product aware: The audience at this stage knows your product. However, they are not sure if it’s right for them. Solution aware: This audience knows about the solutions to the problem your product solves. But, they don’t yet know about your product. Problem aware: The people in this audience are aware of a problem that needs to be solved. However, they don’t know if there’s a solution to it. Unaware: At this stage, the audience knows nothing. They aren’t aware of a problem, its possible solutions, and your product. To convert strangers into buyers, you’ll need to find blog topic ideas and create content for all these stages. In addition, you may want to prioritize ideas for people who’re most likely to buy from you. That way, you can achieve your blogging goals faster. Topic ideas for each stage of the buyer’s journey It’s tempting to assume different blog niches have different topics. However, that isn’t the case. Most blog topics, that readers are looking for, fall under the following categories: Price: One of the first things we all want to know is — how much does it cost? So, how do you use this to find topic ideas for your blog? Here are some ideas: Write about how much your product or service costs. Answer why it’s expensive (or cheap) compared to the alternatives. Explain other associated costs such as accessories or maintenance costs. Case Studies/Reviews: Product aware audiences need reasons to trust your blog. Blog articles that show how a product or service is used by others is a great way to build this trust. For your own products, write about how existing customers use and benefit from them. When selling affiliate products, write honest reviews. Comparison: These topics are great for solution aware audiences. That’s because these blog articles help them choose a solution or a product that best suits their needs. Comparison topic ideas include: Compare your product against a competitor. Compare two competitors and the alternatives to these. Create listicles about the best products in your niche. Problems: No product is perfect. Explaining your product’s pros and cons upfront helps build trust and authority. Here are a few ideas: Write about the problems (or perceived problems) associated with your product, who they apply to, and how to mitigate them. Explain about the problems in your industry and how you solve them. How-tos: Think about how often you search Google for a “how to”. These articles are great for converting problem aware audiences into buyers. Here are two ideas for how-to topics: Write about how-to solve your audience’s problems using your product (or a feature) Explain how to go about choosing a product or service. How to find even more topics ideas? In addition, you can also find new topic ideas for your blog using: Keyword research: Other than the paid heavyweights you can use free tools like Answer The Public, Seed Keywords, and LSI Keywords to discover more questions and topics about your blog’s niche. Competitors: You can also look at other blogs in your niche for inspiration. Using SEO tools you can find topic ideas that perform well in search. On the other hand, tools like BuzzSumo help you find topics that work well on social media. Source: AnswerThePublic.com So far we’ve looked at how to research your audience and find topic ideas match your audience’s intent. Next, you need to plan a content schedule. Content Calendar: When will you publish? I’m sure you’ve heard this often — “bloggers who publish frequently get better results”. After all, almost every blogging survey confirms this. Source: OrbitMedia.com However, there are also lots of examples of bloggers who publish infrequently and see great results. Brian Dean’s blog gets over 100,000 visitors a month with just a few blog posts. It follows that pushing more content does not guarantee more traffic. Whatever your posting frequency, it’s important to keep a consistent schedule. For publications this means publishing frequently to stay current. On the other hand, for niche and business blogs, 1-2 posts per week may suffice. To summarize, choose a frequency that works best for you and stick to it. How to manage your content calendar? Publishing even a single blog post takes a lot of work: research, writing, design, editing, publishing, and promotion. Plus, if you’re a part of a team, you’d also need to account for the time spent on collaboration. Here are some tools that’ll help you manage your blog publishing schedule. Spreadsheets: There are a ton of Excel and Google Sheets templates available on the internet. Choose one that works for you or create your own. Calendars: You could also use popular calendar software available from Apple, Google, and Microsoft to plan your content schedule. Project Management Tools: Finally, if you need something that gives you complete control over the schedule, you may want to go with any of these project management software tools. Example blog content timeline schedule Content Promotion: How will you get traffic? The final, yet critical, piece of the blog content strategy puzzle is content promotion. Most bloggers move on to the next blog post as soon as they hit publish. And, that’s why most blogs fail. Here’s why: Over 2 million blog posts get published everyday on WordPress.com alone. If you don’t promote, what are the chances that your audience will know about your content? And, if no one knows about it, what’s the use of all the hard work you’ve put in? Content promotion channels There are three primary channels you can tap into for content promotion: Owned channels: These include your email list and social media followers. The audience here already knows you and has subscribed to receive new content from you. Note that you get recurring traffic only via owned channels. Earned channels: These include search engines and channels owned by other bloggers in your niche. As your blog earns authority, search engines and other bloggers start driving new traffic to your website. Paid channels: Finally, you can also get traffic via search and social media PPC. In addition to PPC, you can also use paid content discovery tools to promote your blog content. With so many options, there’s no reason why you should shy away from content promotion. But how do you decide which channels to use? First, it depends on your budget and your goals. If you have the budget and need quick results, paid channels may be the way to go. However, paid channels only work as long as you pay. And often, drive one-time traffic. Second, compounding growth is the only way to grow your blog. That’s why you should also invest in organic, owned, and earned channels to drive recurring traffic. Content promotion tools From what we’ve discussed above, it may seem that you’d need to spend significantly more time promoting your content than creating it. However, that’s not the case for two reasons: First, content promotion often involves repurposing existing content. You can take an existing blog post and turn it into an email newsletter and bit-sized social media posts. No need to spend more time creating new content. And second, new technology makes it even more easy to repurpose your blog posts into social media and video content. For instance, MissingLettr turns blog articles into social content for Facebook, Twitter, and Linkedin. Similarly, tools like Lumen convert your blog articles into video content. It’s no surprise that more B2B companies use technology for social media publishing than content creation. What specific technology tools you choose, depends on your budget. Here are 6 tools you can use to promote your blog. Note that each tool comes at a cost. So, you should also include the technology budget in your blog’s content strategy. Ready to start growing your blog the right way? Having a documented blog content strategy saves you from wasting time and effort. Plus, it improves the chances of building a successful blog. And, it takes only four steps to build a blog content strategy: Understand your audience Come up with topic ideas for your blog Plan a content schedule And, finally create a content promotion plan Fire up your favorite note-taking tool and start building your blog content strategy now.

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Face it: no one clicks past the first page of Google search results. You don’t and neither does your audience. Developing a ​content strategy​ with SEO at the forefront is key to ensuring your content gets the views it deserves. After all, you spent time and money creating it — your audience should see it. It’s all about your audience. Your target audience needs help with something. Odds are, the answer to their question is out there. Would you rather they land on someone else’s (maybe even a competitor’s) site than yours? Focus on answering their questions in your content and you’ll drive more traffic to ​your w​ebsite, establish your expertise, and begin building a relationship with your audience. For example, if you create awesome work out gear for beginners, your audience probably consists of individuals who are interested in fitness. Consider the questions those individuals may be searching for: How to start working out? How to workout from home? What are the best exercises for beginners? Answering those questions in your content will help you rank higher on Google for the terms your audience is searching for. Additionally, as your audience finds and reads your content, you’ll begin establishing your expertise and building their trust. Your entire site will benefit. By developing more high-quality content on your website and increasing keyword rankings for individual pages, the overall authority of your domain will increase. This will help other pages, including your home page and services pages to show up higher in search results. Additionally, it will make it easier for your new content to rank higher. It’s also important to consider the value in bringing new visitors to your website. By getting more search traffic to your blog pages, you’ll be able to drive viewers to other pages of your site to learn more and potentially buy. How should businesses incorporate SEO in their blogging strategy? Start by identifying general topics you want your brand to be associated with. Use an SEO tool like ​Moz​ or SEMRush​ to determine the monthly search volume of your proposed keywords. You want to find a term that people are searching for frequently. Try to find 2-3 main keywords on different topics with high search volumes. From there, for each topic, go through and find niche long-tail keywords. (Long-tail keywords are longer phrases that drill down into a niche topic.) Look for keywords that still have a decent search volume (more than 50 searches per month), but aren’t too saturated with content that you’ll never rank. In SEMRush you should look for keywords with a difficulty rating of ​less than .7. When you’re looking for long-tail keywords, consider how your audience would be searching for a topic. Think about the specific terminology and phrasing they would use when Googling. Develop a list of 20+ long-tail keywords for each main keyword. As you develop your content calendar, reference your keyword strategy list. Try to find 1-3 keywords that you can w​rite a blog​ about. Keyword stuffing now hurts your ranking, so don’t senselessly jam the keyword into your blog. Instead, use them naturally. Where it makes sense, use your keywords as headers or hyper-linked body text. Include internal links to both other relevant blogs on your site and external links to studies or other authoritative sources. For the best results, be consistent in your strategy and develop high-quality content. At the end of the day, if your blog isn’t good, your SEO efforts are for naught. Develop a blog strategy to grow your business in 2021. Putting SEO at the forefront of your blog strategy is a good way to focus on driving website traffic tactfully. By honing in on your audience, their interests, and their needs you can create content that will attract your target customers to your site and gain their trust. Have you considered automating your blog promotions? We make it easy to automatically develop a full 12-month promotion schedule from each new blog you post. Learn more​.

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