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We're making long-awaited changes to our affiliate program and have integrated a better software platform to manage conversion tracking &amp; payouts. We put together a full FAQ here to help answer your biggest questions.
<h3>What happens to my current earnings?</h3>
Don’t worry, you will still get paid for your efforts! We are keeping our current affiliate program live and are migrating all of our transaction &amp; referral data into PartnerStack. Going forward we will reconcile all payments from the current affiliate program through PartnerStack and will pay out everyone that reaches our $50 payment threshold like before. If you have questions about outstanding payments reach out to us at <a href="mailto:partner@missinglettr.com">partner@missinglettr.com</a>
 
<h3>Will I have to change my links?</h3>
Yes we have sent you an email invite to our new affiliate program hosted on PartnerStack. Once you claim your account on PartnerStack, you will get access to your new Missinglettr affiliate links and can add them to your affiliate promotions.
 
<h3>Why is there a payout fee deducted from my earnings in PartnerStack?</h3>
We have adjusted our payouts to cover this payout fee, so you’ll see the payout is technically 32% up from the standard 30%. Unfortunately this is due to using PayPal as a payment processor and they add a 2% fee to our affiliate payouts to handle the payments.
If you're a current affiliate look in your inbox for the PartnerStack invite.
If you're new to the Missinglettr affiliate program - <a href="https://market.partnerstack.com/marketing/missinglettr">Sign up here on PartnerStack</a>

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8 Steps to Drive Traffic to Your Website Through Social Media

We love social media for many things. For instance, you can stay connected to friends and family. It’s a viable source for news and content. It’s also incredibly entertaining. 
But social media is also one of the best marketing tools for businesses. You can grow your brand awareness, build genuine relationships with customers, and become a force in your respective industry. And this is especially true if your customer base is made up of individuals from Generation Z. 
To put it another way, social media is crucial to market to Gen Z effectively. Here’s why: 
<h2>Gen Z Grew Up With Social Media </h2>
First, Gen Z grew up with social media. They were introduced to these platforms at a young age and continue to use them in adulthood. A recent <a href="https://www.pewresearch.org/internet/fact-sheet/social-media/">study on social media users</a> revealed that over 80% of 18- to 29-year-olds engage on at least one social media platform.  
Social media is a part of their everyday life. <a href="https://www.verizon.com/about/parenting/social-media-classroom-parents-need-look">It’s even been incorporated into their education</a>. For instance, teachers may use Youtube videos in lessons. Or they may introduce educational influencers to their students to continue their learning at home. 
Gen Z’ers are digital natives. So, if you want to reach Gen Z, you must meet them where they are, and that’s online, especially on social media. 
<h2>They Actively Engage With Brands On Social Media </h2>
There was a time when you could only engage with a brand in person at its physical storefront. But the onslaught on e-commerce and the rise of social media allow people to engage with brands more easily and frequently. 
Gen Z has so much choice regarding the businesses they buy from and the brands they engage with. But a solid <a href="https://www.sana-commerce.com/blog/customer-retention-strategies/">social media presence can improve the chances of them engaging</a> with your brand over the competition because that’s where they engage with brands most effectively. 
Gen Z will be more inclined to engage with your brand and, eventually, become loyal to it if you build a presence on social media. 
<h2>A Social Media Presence Influences Your Brand Reputation </h2>
Suppose you don’t have a social media presence. In that case, it’s likely affecting your brand’s reputation, especially in the eyes of Gen Z. Often, social media is the first introduction to a business or brand. In addition, it’s where Gen Z’ers go to learn more about a brand or company if they were introduced to it elsewhere. 
When they can’t find you on social media, it’s a ding to your brand’s reputation. It could also result in them going to your competitor that does have social media. 
On the other hand, if they can find you on social media and have a pleasant experience, it helps build your brand image and relevancy with them.
<h2>Connect With Brands on a Deeper Level </h2>
Gen Z wants to connect with brands on a deeper level — and they want to do it through social media. 
When they can send a business a direct message about an issue with a product, it’s comforting for them. If they can leave a comment and get a thoughtful response from a brand, it builds trust. If a brand is <a href="https://missinglettr.com/blog/understanding-social-media-algorithms/">consistently churning out valuable content</a>, it helps them feel like that brand genuinely knows them and cares about their needs. 
If Gen Z is your target audience, building a social media presence that allows them the opportunity to connect with your brand on a deeper level is the only way to go. 
<h2>Find Out What Gen Z is Interested In </h2>
Savvy marketers understand that knowing the ins and outs of a target audience is crucial for the success of any campaign. What the audience is interested in is especially important because it can influence the marketing messaging and content a brand puts out. 
Social media allows you to find out what Gen Z is interested in. From the news they’re consuming to the brands they’re interacting with to the content they engage with the most, finding out their interests can boost the effectiveness of your marketing efforts. 
Social media is an excellent source for finding out what Gen Z is interested in generally and content-wise. 
<h2>Tap into a Wealth of Social Proof </h2>
Gen Z is known to go to social media to learn about new businesses, products, and services. They also go to social media to divulge their experiences with those businesses, products, and services, whether they’re pleasant or horrible. 
Gen Z is more inclined to listen to a review from a real person than they are an ad, and allow the review to influence whether they move forward with a purchase. So, if people are leaving positive reviews about your products or making videos about their experiences and posting them, you can bet Gen Z is seeing them. 
Social media opens up a world of social proof and <a href="https://missinglettr.com/blog/how-leverage-user-generated-content/">user-generated content</a> that you can use to better the way you market to Gen Z. 
<h2>Conclusion </h2>
Your marketing strategy for a Gen Z audience isn’t complete without social media. There are various reasons why social media is essential to market to Gen Z. But the most important one to consider is that they grew up with and on social media. It’s ingrained in their daily life. So, if you want to reach them, it must be ingrained in your marketing strategy.
Guest Author:
Noah Rue is a journalist and content writer, fascinated with the intersection between global health, personal wellness, and modern technology. When he isn't searching out his next great writing opportunity, Noah likes to shut off his devices and head to the mountains to disconnect.

Why Social Media is Important to Market to Gen Z

A social media audit is a strategy for reviewing your social media profile and content to ensure quality. You should consider conducting a social media audit about once every six months to once every year to determine the efficacy of your efforts and make a plan to adjust future content.
If the idea of a social media audit sounds foreign and overly formal, don't fret. We'll dig into the simple steps you can take to conduct an audit quickly.
<h3>Why Conduct a Social Media Audit</h3>
There are a few reasons you should consider conducting a social media audit. First, an audit is a great way to evaluate what content is performing well and what isn't. You can use an audit to determine what types of content is worth investing more in the future and what content you should avoid wasting your time on.
An audit is also a great way to identify potential user-generated content opportunities. In going through old posts, you may find comments or mentions that you totally missed before and could fit in your promotion plan this time around.
You should also consider conducting an audit anytime you go through a rebrand or brand refresh. It's helpful to understand what kind of messaging and ton you've used in the past, and refine anything that no longer fits with new branding.
<h3>How to Conduct a Social Media Audit</h3>
<img alt="image" src="https://missinglettr-media.s3.amazonaws.com/blog/article-images/audit2.jpg" />
To conduct a social media audit, start by opening up all of your social media channels. Review your profile pages first.
<ul>
<li>Do your profiles have consistent imagery?</li>
<li>Are any logos up-to-date?</li>
<li>Have you filled in all profile details, like your website and contact information?</li>
</ul>
Next, take a look at analytics.
<ul>
<li>Is the data consistent with what you'd expect to see for a similar timeframe?</li>
<li>Where are outliers?</li>
<li>Which days of the week or month have the most engagement? The least?</li>
</ul>
Finally, spend some time reviewing your content.
<ul>
<li>How do your posts look overall?</li>
<li>Is your brand image and voice consistent throughout your posts?</li>
<li>Which posts get the most engagement? The least?</li>
</ul>
As you're conducting your audit, take detailed notes, ideally in a Google Document. It's best if you can come back to these later and keep a running list of your insights.
<h3>Act on Your Social Media Audit</h3>
After documenting your findings, it's time to take action. First, adjust any big errors you found. If there are broken links, incorrect contact information, or other high-priority problems, take care of those first.
Next, explore your learnings and consider how you can update your strategy accordingly. For example, if you found you get the most engagement on Wednesday afternoons, consider publishing more frequently at that time and less frequently during lower engagement days. Similarly, you can experiment with posting in the afternoon on weekdays to see if you can find a trend with your audience.
Finally, consider how you can adjust your content to best align with engagement. If you see polls performing well, post more polls. The same goes for infographics, videos, carousels, and other types of content.
Missinglettr can help you improve your social media presence, with an analytics tab for analyzing your post results, powerful scheduling and automation tools, and more. <a href="https://missinglettr.com/pricing">Get started with Missinglettr for free</a>.

Why (and How) to Conduct a Social Media Audit

Sometimes it can be hard to create tons of content on your own. As a social media manager, you may spend all of your time brainstorming and creating content. This can make it hard for you to take on other tasks and you’ll certainly run into creativity roadblocks from time to time.
One effective way to overcome those challenges is by taking advantage of user-generated content. Leveraging user-generated content can be an effective way to build out your content calendar, build social proof, and drive engagement. Discover what user-generated content is, its benefits, and how to leverage it in your social media marketing efforts.
<h2>What is User-generated Content?</h2>
User-generated content (UGC) is any content that is created by your users or customers. This can include product reviews, videos, and photos. Content can be text-based or media-based and will often vary significantly in quality.
You can access this content from review sites, social media sites, or communications with your users. If you plan to leverage media content or include a customer’s name, be sure to get permission before resharing content anywhere.
<h2>What are the Benefits of Leveraging User-generated Content?</h2>
There are a variety of benefits to leveraging user-generated content. In short, it makes your life easier as a social media marketer.
To dig deeper, you can leverage user-generated content to fill out your social media calendar without having to create new content yourself. Additionally, this is a great way to diversify your content. If you always create text-based content, it can help to have photos, videos, or other visual media from your users.
Another benefit is building social proof. Seeing others enjoy your product and talk about you has more impact than you talking about yourself. Consider that your users likely have an audience that’s larger than your own. Encouraging user-generated content is a great way to reach that broader audience and affirm your value.
In addition to building social proof, utilizing UGC helps reinforce the notion of solidifying your brand within its user base. If a user is recognized by a company’s official social media account, they are likely to feel a heartfelt connection with the brand.
Finally, user-generated content is invaluable for driving engagement. This is because your users are more likely to engage with the content they created. Similarly, users are likely to post about your brand if they know they have a chance of being re-shared by your team.
<img alt="image" src="https://missinglettr-media.s3.amazonaws.com/blog/article-images/users2.jpg" />
<h2>How to Gather User-generated Content</h2>
The best way to gather user-generated content is to ask for it! Include an ask in your confirmation or purchase emails and in your product packaging Many people will be happy to snap a photo or share a review with a simple reminder.
You should also watch your social media mentions and review sites. In fact, you may already have plenty of content to pull from and not even know it.
It’s worth remembering to always reach out to the user posting the content and ask if they’re okay with your company to reshare the content. Furthermore, always give credit to who created the content.
Lastly, share user-generated content. When people see that they have the chance of being featured, they'll be more likely to share content and it serves as another reminder for your loyal followers who may not have thought to create a post on their own.
<h2>How to Leverage User-generated Content</h2>
There are a few ways you can leverage user-generated content. The easiest way is to use it to fill in gaps on your social media calendar. Spend a day each month compiling user-generated content and scheduling it for days you don’t already have posts planned for.
Another strategy is to use it to drive conversions. Consider including reviews or user posts in your email nurture campaigns, newsletters, and social media ads. Since user-generated content is so impactful for engagement and social proof, using it in this part of the sales cycle can be especially effective.
<h2>Spice Up Your Social Calendar with User-generated Content</h2>
User-generated content can be a powerful tool in your social media marketing arsenal. In fact, you may already have plenty of content at your disposal you haven’t yet taken advantage of.
Missinglettr makes it easy to add user-generated content to your social media calendar. Just gather your content and schedule it for publishing on future dates. Learn more and <a href="https://missinglettr.com/pricing">try Missinglettr for free</a>.