Missinglettr
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Missinglettr
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Hampshire, United Kingdom · 2015 · https://missinglettr.com/
English
Social Media Marketing
Growth Strategies
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Affiliate Program Transition FAQ
We're making long-awaited changes to our affiliate program and have integrated a better software platform to manage conversion tracking & payouts. We put together a full FAQ here to help answer your biggest questions. What happens to my current earnings? Don’t worry, you will still get paid for your efforts! We are keeping our current affiliate program live and are migrating all of our transaction & referral data into PartnerStack. Going forward we will reconcile all payments from the current affiliate program through PartnerStack and will pay out everyone that reaches our $50 payment threshold like before. If you have questions about outstanding payments reach out to us at partner@missinglettr.com Will I have to change my links? Yes we have sent you an email invite to our new affiliate program hosted on PartnerStack. Once you claim your account on PartnerStack, you will get access to your new Missinglettr affiliate links and can add them to your affiliate promotions. Why is there a payout fee deducted from my earnings in PartnerStack? We have adjusted our payouts to cover this payout fee, so you’ll see the payout is technically 32% up from the standard 30%. Unfortunately this is due to using PayPal as a payment processor and they add a 2% fee to our affiliate payouts to handle the payments. If you're a current affiliate look in your inbox for the PartnerStack invite. If you're new to the Missinglettr affiliate program - Sign up here on PartnerStack
Read more8 Steps to Drive Traffic to Your Website Through Social Media
Social media—a phenomenon that has taken the world by storm. It’s a thick slice of a pie chart that displays how most of us spend our daily time, but not just by consumers looking to pass the time or search for entertainment. Research from Social Media Examiner reveals that 93% of marketers list business exposure as the best benefit of social media marketing, along with generating leads, recruiting loyal customers, and others. Social media marketing provides your audience with a familiar and straightforward way to interact with your content. Over time, it helps you build a relationship with that audience, which leads to increased customer loyalty and brand awareness. As you grow your follower count across social media platforms, you can reach more people and even rely on word-of-mouth marketing to bring in new customers. You must use your social channels intentionally to promote content—which has to be engaging, shareable, and visible. However, the real hurdles you’ll have to jump include how to effectively strike up conversations, increase your visibility, and ultimately generate leads through consistent digital content creation. Here’s how to make the jump higher and the land softer. Photo by Jeremy Bezanger on Unsplash How to Generate Traffic for Your Website Using Social Channels 1. Choose the Appropriate Social Media Platform Different businesses have better luck with different social media platforms. This largely boils down to the industry you’re in and requires a study of your target audience. Use demographics (number of children, marital status, educational level, ethnicity, religion, income, gender, age, and location) to determine your audience's personas and favorite social channels. Some questions you can ask include: What do they dislike? Is my audience career-focused? Do they hop on trends? Do they engage with content on social media? What drives them? If you need help finding the answers to these questions, you can utilize digital listening tools to track keywords related to your niche. It’s also important to note: you don't need to have an account on all social media platforms. Only join those that will assist you in achieving your goals. While setting up an account is free, managing it takes a lot of time. And it’s better to focus your efforts on the platforms that best suit your business. Twitter and Facebook are excellent platforms for B2C (business-to-consumer) brands. For instance, if you have a bar and look up a hashtag like "beer," you'll see what people in your locale discuss when it comes to the services you offer. From there, you can respond to questions, give tips, make suggestions, and even do a little self-promo by using the @ symbol to chime in on relevant posts. B2B (business-to-business) companies might opt for LinkedIn. Even in this sphere, the primary element is the person: businesses are groups of people, and you’ll have better luck treating the channel as a networking opportunity than solely a promotional tool. Pinterest's primary focus is visual elements such as photographs and infographics. Therefore, you can use it to post anything visually educational and relevant to your business. Lastly, retailers prefer Instagram since it provides an excellent opportunity to display their products. 2. Determine What You'll Be Publishing After selecting your preferred social media channel and creating a profile, the next step is creating content and publishing it. The big question is, how do you do that? First, you can go through your competitor's social media accounts to see what they're doing and then brainstorm how to do it better than them. Finding your brand's voice is crucial, as this will help develop a posting approach. Leverage relevant skills. For instance, if you're great at Photoshop or photography, share your best photos on Instagram and Pinterest. Some of the most commonly used content creation tools (and for good reason) include: Skitch for screenshots Canva for graphic designing MyBlogU to generate concepts for social content Infogr.am for infographics Generally, visual elements such as images, GIFs, and videos get more likes, reshares, clicks, and views than text content. For example, on Facebook, images get 53% more likes, 84% more clicks on links, and 104% more comments than posts without visual content. To make your posts even more eye-catching, include short text, emojis, hashtags, and visuals whenever possible to get more interaction. And as for timing, keep it consistent and try to post similar types of content, save one day on which you publish something different to see which format has more audience engagement. Once you’ve tested several different types, rotate out the underperforming ones and create more with the highest. If you have the budget for it, investing in Instagram influencers promoting your content to their audience is a great way to bring in traffic and build your own social media platforms. However, this works best for businesses that have a budget set aside for marketing rather than startups that are on a budget. 3. Establish Your Posting Schedule According to data from Smart Insights, 4.62 billion people around the world now use social media. This means that more than half the world uses social media (58.4%)—with the average person using at least one every month—social media has countless opportunities for every business. This chart, by Datareportal, shows the exponential growth social media has seen in recent years. And as a marketer, that statistic simply means you HAVE to meet your target audience where they are. But it doesn’t stop there—knowing the best time to publish content has a major effect on the visibility, level of engagement, and overall success of your efforts. Posting at high-traffic periods allows for more visibility. But if too many other creators are also taking advantage of that peak time, you risk being drowned out amidst all the noise. So, how do you establish a schedule for content publication? While a few studies claim that there are specific ideal times to post content on each channel, the only way to determine the perfect one for you is through trial and error. Publish content throughout the day using content scheduling tools and determine which days and times yield more engagement. Image Source 4. Add Referral Links to Your Social Channels Each social media platform has a small area designated to tell your followers more about you. Whether it's called an "about section" (on Facebook, YouTube, and LinkedIn) or a bio (on Instagram, TikTok, or Twitter), you can insert links to your page in this segment. This way, your followers will know where they can go to see more from you. This is the easiest way to direct social media traffic to your website. Most social platforms allow users to put more than one link on their social profile. This gives your audience plenty of options, assisting them in finding relevant information and minimizing any friction in their quest to learn more. However, you’re limited to only one link in Instagram and TikTok bios. But the good news is that you can circumvent this by placing a link dedicated to a landing page where you can highlight other relevant links. Platforms like Taplink, Linkin.bio, and Linktree offer this service. You could also link to your opt-in form page to bring in new subscribers. This would be the best use of that link since the people added to your list will be subscribers you can then build a relationship with over time. There are multiple email marketing platforms like Constant Contact that you can use to send out newsletters to your audience. Alternatives to Constant Contact like Sendinblue, Active Campaign, and HubSpot email marketing are also great options. For example, Amy Porterfield does this in her Instagram bio where she links out to her linktr.ee profile. When you visit her linktr.ee profile, you get quick links to her latest podcast, her email list, and more. What Amy does well is he offers all her Instagram followers a freebie if they opt-in to her list. This gives them a nudge in the right direction by providing them with a valuable product at the sole cost of signing up for her list. Another great way to promote your email list or drive traffic to your website is by creating weekly stories on your account that include a Call To Action. You can learn more about how to do this here. 5. Tailor Your Content According to Each Social Media Channel The more time you spend on social media, the more you’ll come to learn that each platform has its own unique characteristics. They draw in different audiences and take on their own individual tones, formats, and trends. Tailoring your content (and overall messaging) to each one isn’t something many people do. So by capitalizing on these differences, not only will you stand out from competitors, but also better connect to each one’s user base. Suppose you write a blog post that you plan to share on Twitter, LinkedIn, and Facebook. By simply copy-and-pasting the content onto all three, your Facebook post might receive a high click-through rate while brief and to-the-point Twitter users scroll right past that wall of text. On that same note, sometimes it’s impossible to use the same content. Case in point: Twitter’s 280-character limit. Every social channel has unique advantages based on your objectives, audience, and content type. If your engagement isn't where it should be, consider reviewing your overall KPIs and social media goals. 6. Actively Interact with Your Audience Connecting and engaging with your followers and target audience on social media serves a myriad of purposes, from pitching your solutions to getting almost instant feedback to improve customer experience. Sometimes, you have to quit thinking of engagement as a KPI and remember it's a reciprocal action. Of course, you want to see followers interact with your content—but they either won’t or will stop if you don’t engage and interact with them, too. It’s actually a seamless process and is simpler than many marketers make it out to be. A few pointers to keep in mind are: Social media isn't a one-way street. Don’t let your audience do all the commenting—respond! Don't ignore your audience—interact with them constantly, or you risk losing them. Only 11% of clients get replies from online brands—be the difference and make a solid, long-lasting first impression Approximately 34%of clients prefer social platforms for customer support If you couldn’t tell by now, creating social media accounts is just the first step. The actual work comes with managing it. Luckily, you can recruit the help of social media management tools to help you sort out and accomplish many of these simple yet time-consuming tasks. Photo by Adem AY on Unsplash 7. Post Viral Content Any content you find relatable, enticing, or unique on social media has the potential to generate more traffic. Plus, viral content brings the opportunity for increased website traffic. The only problem: creating it isn’t a walk in the park. Bear in mind that not all content you publish can be viral, and there are a few parameters your content has to meet: Social media users must be inclined to share your content People must share the content to reach the maximum audience Here are examples of viral content that social media users engage with the most: Human appealing posts: Viral food or recipe videos have taken over social channels. These mouth-watering videos usually leave us wanting more. These posts have one thing in common: they appeal to the human senses. Memes: Everybody enjoys engaging with hilarious content. Most social media users enjoy and welcome content like funny captions, GIFs, funny videos, and photos with amusing text. You can easily integrate these memes into your products or brands. Ensure you use it for publicity and fun; keep off sensitive topics as they may stir controversy or ruin your brand. 8. Customize Your Publishing Frequency for Each Platform A firm grasp of each social media algorithm and its functions is vital to driving more traffic to your website and social media. Your posting frequency can either help you build an online community around your brand or it can mar your efforts. Facebook: Facebook's algorithm doesn't like it when users post the same article several times a day; therefore, it's best to publish a few high-quality posts. Twitter: Since users usually log in and out of the platform throughout the day, you can publish your top articles on rotation several times a day. This way, many people will see them when they log in to the platform. LinkedIn: A conversation-based approach on this platform encourages shares and comments. This way, you can publish up to 8 posts daily and still get high engagement. Instagram: This platform serves as a window shop for your goods; however, inserting a link in your bio can drive substantial social media traffic to your web page. Bottom Line It is important to remember that consistency is essential to staying relevant in the digital world. While social media marketing is a sure way to drive traffic to your web page, it takes time. Customer-oriented is the best way to succeed, and digital platforms are only game-changers if you use them correctly. Freya Laskowski https://twitter.com/freyalaskowski Freya is a personal finance expert and founder of theCollectingCentswebsite that teaches readers how to grow their passive income, save money, improve their credit score, and manage debt. She has been featured in publications likeBusiness Insider, Fox Business, the Huffington Post, and GoBankingRates****
Read moreWhy Social Media is Important to Market to Gen Z
We love social media for many things. For instance, you can stay connected to friends and family. It’s a viable source for news and content. It’s also incredibly entertaining. But social media is also one of the best marketing tools for businesses. You can grow your brand awareness, build genuine relationships with customers, and become a force in your respective industry. And this is especially true if your customer base is made up of individuals from Generation Z. To put it another way, social media is crucial to market to Gen Z effectively. Here’s why: Gen Z Grew Up With Social Media First, Gen Z grew up with social media. They were introduced to these platforms at a young age and continue to use them in adulthood. A recent study on social media users revealed that over 80% of 18- to 29-year-olds engage on at least one social media platform. Social media is a part of their everyday life. It’s even been incorporated into their education. For instance, teachers may use Youtube videos in lessons. Or they may introduce educational influencers to their students to continue their learning at home. Gen Z’ers are digital natives. So, if you want to reach Gen Z, you must meet them where they are, and that’s online, especially on social media. They Actively Engage With Brands On Social Media There was a time when you could only engage with a brand in person at its physical storefront. But the onslaught on e-commerce and the rise of social media allow people to engage with brands more easily and frequently. Gen Z has so much choice regarding the businesses they buy from and the brands they engage with. But a solid social media presence can improve the chances of them engaging with your brand over the competition because that’s where they engage with brands most effectively. Gen Z will be more inclined to engage with your brand and, eventually, become loyal to it if you build a presence on social media. A Social Media Presence Influences Your Brand Reputation Suppose you don’t have a social media presence. In that case, it’s likely affecting your brand’s reputation, especially in the eyes of Gen Z. Often, social media is the first introduction to a business or brand. In addition, it’s where Gen Z’ers go to learn more about a brand or company if they were introduced to it elsewhere. When they can’t find you on social media, it’s a ding to your brand’s reputation. It could also result in them going to your competitor that does have social media. On the other hand, if they can find you on social media and have a pleasant experience, it helps build your brand image and relevancy with them. Connect With Brands on a Deeper Level Gen Z wants to connect with brands on a deeper level — and they want to do it through social media. When they can send a business a direct message about an issue with a product, it’s comforting for them. If they can leave a comment and get a thoughtful response from a brand, it builds trust. If a brand is consistently churning out valuable content, it helps them feel like that brand genuinely knows them and cares about their needs. If Gen Z is your target audience, building a social media presence that allows them the opportunity to connect with your brand on a deeper level is the only way to go. Find Out What Gen Z is Interested In Savvy marketers understand that knowing the ins and outs of a target audience is crucial for the success of any campaign. What the audience is interested in is especially important because it can influence the marketing messaging and content a brand puts out. Social media allows you to find out what Gen Z is interested in. From the news they’re consuming to the brands they’re interacting with to the content they engage with the most, finding out their interests can boost the effectiveness of your marketing efforts. Social media is an excellent source for finding out what Gen Z is interested in generally and content-wise. Tap into a Wealth of Social Proof Gen Z is known to go to social media to learn about new businesses, products, and services. They also go to social media to divulge their experiences with those businesses, products, and services, whether they’re pleasant or horrible. Gen Z is more inclined to listen to a review from a real person than they are an ad, and allow the review to influence whether they move forward with a purchase. So, if people are leaving positive reviews about your products or making videos about their experiences and posting them, you can bet Gen Z is seeing them. Social media opens up a world of social proof and user-generated content that you can use to better the way you market to Gen Z. Conclusion Your marketing strategy for a Gen Z audience isn’t complete without social media. There are various reasons why social media is essential to market to Gen Z. But the most important one to consider is that they grew up with and on social media. It’s ingrained in their daily life. So, if you want to reach them, it must be ingrained in your marketing strategy. Guest Author: Noah Rue is a journalist and content writer, fascinated with the intersection between global health, personal wellness, and modern technology. When he isn't searching out his next great writing opportunity, Noah likes to shut off his devices and head to the mountains to disconnect.
Read moreWhy (and How) to Conduct a Social Media Audit
A social media audit is a strategy for reviewing your social media profile and content to ensure quality. You should consider conducting a social media audit about once every six months to once every year to determine the efficacy of your efforts and make a plan to adjust future content. If the idea of a social media audit sounds foreign and overly formal, don't fret. We'll dig into the simple steps you can take to conduct an audit quickly. Why Conduct a Social Media Audit There are a few reasons you should consider conducting a social media audit. First, an audit is a great way to evaluate what content is performing well and what isn't. You can use an audit to determine what types of content is worth investing more in the future and what content you should avoid wasting your time on. An audit is also a great way to identify potential user-generated content opportunities. In going through old posts, you may find comments or mentions that you totally missed before and could fit in your promotion plan this time around. You should also consider conducting an audit anytime you go through a rebrand or brand refresh. It's helpful to understand what kind of messaging and ton you've used in the past, and refine anything that no longer fits with new branding. How to Conduct a Social Media Audit To conduct a social media audit, start by opening up all of your social media channels. Review your profile pages first. Do your profiles have consistent imagery? Are any logos up-to-date? Have you filled in all profile details, like your website and contact information? Next, take a look at analytics. Is the data consistent with what you'd expect to see for a similar timeframe? Where are outliers? Which days of the week or month have the most engagement? The least? Finally, spend some time reviewing your content. How do your posts look overall? Is your brand image and voice consistent throughout your posts? Which posts get the most engagement? The least? As you're conducting your audit, take detailed notes, ideally in a Google Document. It's best if you can come back to these later and keep a running list of your insights. Act on Your Social Media Audit After documenting your findings, it's time to take action. First, adjust any big errors you found. If there are broken links, incorrect contact information, or other high-priority problems, take care of those first. Next, explore your learnings and consider how you can update your strategy accordingly. For example, if you found you get the most engagement on Wednesday afternoons, consider publishing more frequently at that time and less frequently during lower engagement days. Similarly, you can experiment with posting in the afternoon on weekdays to see if you can find a trend with your audience. Finally, consider how you can adjust your content to best align with engagement. If you see polls performing well, post more polls. The same goes for infographics, videos, carousels, and other types of content. Missinglettr can help you improve your social media presence, with an analytics tab for analyzing your post results, powerful scheduling and automation tools, and more. Get started with Missinglettr for free.
Read moreHow to Leverage User-generated Content
Sometimes it can be hard to create tons of content on your own. As a social media manager, you may spend all of your time brainstorming and creating content. This can make it hard for you to take on other tasks and you’ll certainly run into creativity roadblocks from time to time. One effective way to overcome those challenges is by taking advantage of user-generated content. Leveraging user-generated content can be an effective way to build out your content calendar, build social proof, and drive engagement. Discover what user-generated content is, its benefits, and how to leverage it in your social media marketing efforts. What is User-generated Content? User-generated content (UGC) is any content that is created by your users or customers. This can include product reviews, videos, and photos. Content can be text-based or media-based and will often vary significantly in quality. You can access this content from review sites, social media sites, or communications with your users. If you plan to leverage media content or include a customer’s name, be sure to get permission before resharing content anywhere. What are the Benefits of Leveraging User-generated Content? There are a variety of benefits to leveraging user-generated content. In short, it makes your life easier as a social media marketer. To dig deeper, you can leverage user-generated content to fill out your social media calendar without having to create new content yourself. Additionally, this is a great way to diversify your content. If you always create text-based content, it can help to have photos, videos, or other visual media from your users. Another benefit is building social proof. Seeing others enjoy your product and talk about you has more impact than you talking about yourself. Consider that your users likely have an audience that’s larger than your own. Encouraging user-generated content is a great way to reach that broader audience and affirm your value. In addition to building social proof, utilizing UGC helps reinforce the notion of solidifying your brand within its user base. If a user is recognized by a company’s official social media account, they are likely to feel a heartfelt connection with the brand. Finally, user-generated content is invaluable for driving engagement. This is because your users are more likely to engage with the content they created. Similarly, users are likely to post about your brand if they know they have a chance of being re-shared by your team. How to Gather User-generated Content The best way to gather user-generated content is to ask for it! Include an ask in your confirmation or purchase emails and in your product packaging Many people will be happy to snap a photo or share a review with a simple reminder. You should also watch your social media mentions and review sites. In fact, you may already have plenty of content to pull from and not even know it. It’s worth remembering to always reach out to the user posting the content and ask if they’re okay with your company to reshare the content. Furthermore, always give credit to who created the content. Lastly, share user-generated content. When people see that they have the chance of being featured, they'll be more likely to share content and it serves as another reminder for your loyal followers who may not have thought to create a post on their own. How to Leverage User-generated Content There are a few ways you can leverage user-generated content. The easiest way is to use it to fill in gaps on your social media calendar. Spend a day each month compiling user-generated content and scheduling it for days you don’t already have posts planned for. Another strategy is to use it to drive conversions. Consider including reviews or user posts in your email nurture campaigns, newsletters, and social media ads. Since user-generated content is so impactful for engagement and social proof, using it in this part of the sales cycle can be especially effective. Spice Up Your Social Calendar with User-generated Content User-generated content can be a powerful tool in your social media marketing arsenal. In fact, you may already have plenty of content at your disposal you haven’t yet taken advantage of. Missinglettr makes it easy to add user-generated content to your social media calendar. Just gather your content and schedule it for publishing on future dates. Learn more and try Missinglettr for free.
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