Morphio
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Morphio
0 reviews
Toronto, Canada · 2018 · https://morphio.ai/agency-vista/
English
French
Social Media Marketing
Search Engine Optimization
Content Marketing
PPC
Growth Strategies
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Jan 10, 2023
Setting Targets for 2023: Bottom-up or top-down?
A new year, a new set of targets. Depending on how things went you’ve either given you and your team a slap on the back or a regroup and teamtalk about things will be different this year. The level of sophistication between setting targets differs wildly from business to business but it doesn’t necessarily track […] The post Setting Targets for 2023: Bottom-up or top-down? appeared first on HawkeAI.
Read moreDec 13, 2022
How Benchmarking is Crucial to Effective Media Planning
With Black Friday behind us and the new year just around the corner, attention is no doubt turning to finalizing media plans for 2023. Despite the importance of this effort, for some that’ll likely involve little more than a percentage lift on last year’s targets. While quick and easy has its benefits, what it’s lacking […] The post How Benchmarking is Crucial to Effective Media Planning appeared first on HawkeAI.
Read moreNov 8, 2022
De-risking Black Friday/Cyber Monday
So it’s that time of year again. The newsreels will be full of stampeding customers trampling one another to get the latest [insert product here] at a discounted price, but behind the scenes there will be a different story. Tens of thousands of digital marketers, each in a cold sweat, knowing that one long weekend […] The post De-risking Black Friday/Cyber Monday appeared first on HawkeAI.
Read moreSep 13, 2022
Franchise Marketing: Lessons Learned the Hard Way
About 5 years ago I was working at an agency. A good size; some good client partners and we’d been landing a few interesting consumer brands that helped get people excited about work each day. Suddenly there was a lot of momentum behind some conversations the business development team were having with a pretty high-profile […] The post Franchise Marketing: Lessons Learned the Hard Way appeared first on HawkeAI.
Read moreSep 13, 2022
The Problem With Data Studio
It’s strange to think now that prior to the release of Data Studio, the agency I used to work for would produce performance dashboards in a spreadsheet. A carefully constructed facade of shrunken blacked out cells to create borders, panes with data points artfully arranged, and masses of hidden raw data sheets powering the whole […] The post The Problem With Data Studio appeared first on HawkeAI.
Read moreSep 13, 2022
Monitoring Budgets in Digital Marketing: Calculating Risk
It’s no secret that the main ad platforms at a digital marketer’s disposal have a pretty liberal view on the word “limit” when it comes to budget. It means monitoring budgets in digital marketing is an absolute necessity. Whether you’re logging budgets in sheets or using a marketing budget insights tool, it has undoubtedly stemmed the amount of […] The post Monitoring Budgets in Digital Marketing: Calculating Risk appeared first on HawkeAI.
Read moreSep 13, 2022
True Cost of Spreadsheet Performance Dashboards
We get to speak to digital marketing agencies a lot. Normally they’re looking for any one of a number of solutions: budget monitoring, marketing performance alerts, reporting solutions – but invariably they all have some version of the master sheet or dashboard. If you’ve worked at a digital marketing agency then you almost certainly know this sheet. Various APIs […] The post True Cost of Spreadsheet Performance Dashboards appeared first on HawkeAI.
Read moreSep 13, 2022
Back to school: Time to level up
There is no surer sign that summer is drawing to a close than the looming of the Back-to-school retail moment. Despite the economic concerns leering over just about everything at the moment, the projections say expected back-to-school spending per household is still set to marginally increase. Regardless, it’s a massive retail moment and ever-growing. In the […] The post Back to school: Time to level up appeared first on HawkeAI.
Read moreSep 13, 2022
What is an agency paid for? Activity or results?
I was in conversation with an agency recently who had been trialing Morphio. In reviewing their assessment a topic of conversation cropped up that had been a consistent debate for me during my time agency-side: what are people actually paying for when they hire agencies? Is it activity, or results? Clients are paying for performance. […] The post What is an agency paid for? Activity or results? appeared first on HawkeAI.
Read moreSep 13, 2022
Solving Siloed Marketing: A Holistic View of Data
I’ve been fortunate enough during my career in digital marketing agencies to have experienced most of the forms they come in: single freelancer, a few people in a dingy basement office, a more expanded team of 10-15, and all the way up to 100+ people agencies. My experience played out in exactly that order and […] The post Solving Siloed Marketing: A Holistic View of Data appeared first on HawkeAI.
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