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A new year, a new set of targets. Depending on how things went you’ve either given you and your team a slap on the back or a regroup and teamtalk about things will be different this year. The level of sophistication between setting targets differs wildly from business to business but it doesn’t necessarily track [&#8230;]
The post <a rel="nofollow" href="https://hawke.ai/blog/setting-targets-for-2023-bottom-up-or-top-down/">Setting Targets for 2023: Bottom-up or top-down?</a> appeared first on <a rel="nofollow" href="https://hawke.ai">HawkeAI</a>.

Blogs – Morphio

Setting Targets for 2023: Bottom-up or top-down?

With Black Friday behind us and the new year just around the corner, attention is no doubt turning to finalizing media plans for 2023. Despite the importance of this effort, for some that’ll likely involve little more than a percentage lift on last year’s targets. While quick and easy has its benefits, what it’s lacking [&#8230;]
The post <a rel="nofollow" href="https://hawke.ai/blog/how-benchmarking-is-crucial-to-effective-media-planning%ef%bf%bc/">How Benchmarking is Crucial to Effective Media Planning￼</a> appeared first on <a rel="nofollow" href="https://hawke.ai">HawkeAI</a>.

How Benchmarking is Crucial to Effective Media Planning￼

So it’s that time of year again. The newsreels will be full of stampeding customers trampling one another to get the latest [insert product here] at a discounted price, but behind the scenes there will be a different story. Tens of thousands of digital marketers, each in a cold sweat, knowing that one long weekend [&#8230;]
The post <a rel="nofollow" href="https://hawke.ai/blog/de-risking-black-friday-cyber-monday%ef%bf%bc/">De-risking Black Friday/Cyber Monday￼</a> appeared first on <a rel="nofollow" href="https://hawke.ai">HawkeAI</a>.

De-risking Black Friday/Cyber Monday￼

About 5 years ago I was working at an agency. A good size; some good client partners and we’d been landing a few interesting consumer brands that helped get people excited about work each day. Suddenly there was a lot of momentum behind some conversations the business development team were having with a pretty high-profile [&#8230;]
The post <a rel="nofollow" href="https://hawke.ai/blog/franchise-marketing-lessons-learned-the-hard-way%ef%bf%bc/">Franchise Marketing: Lessons Learned the Hard Way￼</a> appeared first on <a rel="nofollow" href="https://hawke.ai">HawkeAI</a>.

Franchise Marketing: Lessons Learned the Hard Way￼

It’s strange to think now that prior to the release of Data Studio, the agency I used to work for would produce performance dashboards in a spreadsheet. A carefully constructed facade of shrunken blacked out cells to create borders, panes with data points artfully arranged, and masses of hidden raw data sheets powering the whole [&#8230;]
The post <a rel="nofollow" href="https://hawke.ai/blog/the-problem-with-data-studio/">The Problem With Data Studio</a> appeared first on <a rel="nofollow" href="https://hawke.ai">HawkeAI</a>.

The Problem With Data Studio

It’s no secret that the main ad platforms at a digital marketer’s disposal have a pretty liberal view on the word “limit” when it comes to budget. It means monitoring budgets in digital marketing is an absolute necessity. Whether you’re logging budgets in sheets or using a marketing budget insights tool, it has undoubtedly stemmed the amount of [&#8230;]
The post <a rel="nofollow" href="https://hawke.ai/blog/monitoring-budgets-in-digital-marketing-calculating-risk/">Monitoring Budgets in Digital Marketing: Calculating Risk</a> appeared first on <a rel="nofollow" href="https://hawke.ai">HawkeAI</a>.

Monitoring Budgets in Digital Marketing: Calculating Risk

We get to speak to digital marketing agencies a lot. Normally they’re looking for any one of a number of solutions: budget monitoring, marketing performance alerts, reporting solutions – but invariably they all have some version of the master sheet or dashboard. If you’ve worked at a digital marketing agency then you almost certainly know this sheet. Various APIs [&#8230;]
The post <a rel="nofollow" href="https://hawke.ai/blog/true-cost-of-spreadsheet-performance-dashboards%ef%bf%bc/">True Cost of Spreadsheet Performance Dashboards￼</a> appeared first on <a rel="nofollow" href="https://hawke.ai">HawkeAI</a>.

True Cost of Spreadsheet Performance Dashboards￼

There is no surer sign that summer is drawing to a close than the looming of the Back-to-school retail moment. Despite the economic concerns leering over just about everything at the moment, the&#160;projections say expected back-to-school spending per household is still set to marginally increase. Regardless, it’s a massive retail moment and ever-growing. In the [&#8230;]
The post <a rel="nofollow" href="https://hawke.ai/blog/back-to-school-time-to-level-up/">Back to school: Time to level up</a> appeared first on <a rel="nofollow" href="https://hawke.ai">HawkeAI</a>.

Back to school: Time to level up

I was in conversation with an agency recently who had been trialing Morphio. In reviewing their assessment a topic of conversation cropped up that had been a consistent debate for me during my time agency-side: what are people actually paying for when they hire agencies? Is it activity, or results? Clients are paying for performance. [&#8230;]
The post <a rel="nofollow" href="https://hawke.ai/blog/what-is-an-agency-paid-for-activity-or-results/">What is an agency paid for? Activity or results?</a> appeared first on <a rel="nofollow" href="https://hawke.ai">HawkeAI</a>.

What is an agency paid for? Activity or results?

I’ve been fortunate enough during my career in digital marketing agencies to have experienced most of the forms they come in: single freelancer, a few people in a dingy basement office, a more expanded team of 10-15, and all the way up to 100+ people agencies. My experience played out in exactly that order and [&#8230;]
The post <a rel="nofollow" href="https://hawke.ai/blog/solving-siloed-marketing-a-holistic-view-of-data/">Solving Siloed Marketing: A Holistic View of Data</a> appeared first on <a rel="nofollow" href="https://hawke.ai">HawkeAI</a>.

Solving Siloed Marketing: A Holistic View of Data

Blog

Morphio Blog

With customers is 81 countries, Morphio is helping a wide range of agencies and brands to reduce manual digital marketing work, save time and protect themselves against mistakes  such as over spending and under spending ad budgets.
 
In our most recent customer chat, Simen from Norwegian agency, Mikalsen Utvikling shares some of the benefits of Morphio's automated monitoring.

Morphio AI

Are you looking for a better way to optimize your PPC budget allocation? With Morphio, you can now audit your cross-channel campaign budgets in minutes and save hours in analysis. Click the 📽️ below to see how!

#ppc #ai #digitalmarketing #googleads #facebookads

Get a sneak peek at our 2021 product plans this week on zoom #ai #roadmap #webinar

It's easy to get started with Morphio. Connect your analytic and ad accounts in minutes and get automated insights and alerts #ai #martech

Here's a little throwback to a chat with one of our early adopters and Sumo-ling. #ai #marketing

Facebook

Morphio on Facebook

Morphio

Create A Free Account @ http://morphio.ai

Say Goodbye to Manual Reporting. Morphio connects to your Data Studio dashboards and creates easy-to-read and easy-to-share reports.

Create A Free Account @ http://morphio.ai

Receive Alerts for Overspending and Underspending. Morphio monitors your advertising spend against your monthly budget goals to help avoid overspending and underspending.

YouTube

Morphio on YouTube

Is your business working this weekend while you re-charge❓#automation #ai #marketing #dataanalytics

You need Morphio, but DON'T take our word for it 😀 listen to a customer #agency #ai

Leads are down - something is wrong 😕, the competition just stole a very profitable SERP, but you don't have hours to dive deep. It's time to #HelpYourHumans with #AI. 

You talk about customer behaviour all day long, but do you have AI that automates the analysis of your best (and worst) performing segments based on conversions? #HelpYourHumans #SaveTime https://hubs.li/H0sQsJG0

What technology and AI trends are you keeping your 👀 on? #tech #techtrends #ai  

LinkedIn

Morphio on LinkedIn

The World’s First Advanced Marketing Security Software. Morphio’s AI routinely scans for digital marketing failures that cause performance issues.

With Morphio, you can now secure your marketing stack against executional risks, not just technical ones.

Morphio - World’s First Advanced Marketing Security Software.

Protect Your Digital Marketing ROI With Instant Alerts.

AI-powered alerts to protect your digital marketing ROI. Join us on our mission to help marketers be more awesome and happy.