While, in general, paid search campaigns are used by B2B marketers to get in front of high intent users, there are nuances to the types of campaigns you can create. In this article, we explore the main types of paid search campaigns that you need to know to help your company bring qualified traffic and generate new business opportunities. https://hubs.ly/Q016ZDW-0 #PaidSearch #B2BMarketing

Finding the right audience is critical for B2B companies. While paid search is great at intent, LinkedIn Ads are unique in their ability to target over 700 million business-focused individuals. Learn the essentials of this ad platform to increase your chances of succeeding in LinkedIn. https://hubs.ly/Q012FnNc0 #LinkedInAds #B2BMarketing

Marketing is one of those activities that almost every company knows should be done; when the time comes to put money in the budget, marketing professionals, especially in B2B, have a hard time justifying the investment and finding ways to prove ROI. In this article, we explore how to justify your marketing budget and tie it to business outcomes. #Marketing #Budgeting https://hubs.ly/H0-ySd20

Our first HUG event of 2022 is here! The typical B2B buying experience happens across multiple disconnected tools, leading to frustration, wasted time, and missed opportunities. HubSpot Payments brings the buying journey inside your CRM platform, combining your commerce data with your customer data. This powerful combination creates a delightful purchase process for both your customers and your internal teams. Join me on April 28th, at 9 AM to talk about this brand new feature from HubSpot #PaymentSolutions #HubSpotUserGroups #Greenville https://hubs.ly/Q016KRsT0

Finding the right audience is critical for B2B companies. While paid search is great at intent, LinkedIn Ads are unique in their ability to target over 700 million business-focused individuals. Learn the essentials of this ad platform to increase your chances of succeeding in LinkedIn. https://hubs.ly/Q011Wykq0