Afghanistan

Angola

Albania

United Arab Emirates

Argentina

Armenia

French Southern and Antarctic Lands

Australia

Austria

Azerbaijan

Burundi

Belgium

Benin

Burkina Faso

Bangladesh

Bulgaria

The Bahamas

Bosnia and Herzegovina

Belarus

Belize

Bolivia

Brazil

Brunei

Bhutan

Botswana

Central African Republic

Canada

Switzerland

Chile

China

Ivory Coast

Cameroon

Democratic Republic of the Congo

Republic of the Congo

Colombia

Costa Rica

Cuba

Northern Cyprus

Cyprus

Czech Republic

Germany

Djibouti

Denmark

Dominican Republic

Algeria

Ecuador

Egypt

Eritrea

Spain

Estonia

Ethiopia

Finland

Fiji

Falkland Islands

France

Gabon

Georgia

Ghana

Guinea

Gambia

Guinea Bissau

Equatorial Guinea

Greece

Greenland

Guatemala

Guyana

Honduras

Croatia

Haiti

Hungary

Indonesia

India

Ireland

Iran

Iraq

Iceland

Israel

Italy

Jamaica

Jordan

Japan

Kazakhstan

Kenya

Kyrgyzstan

Cambodia

Kosovo

Kuwait

Laos

Lebanon

Liberia

Libya

Sri Lanka

Lesotho

Lithuania

Luxembourg

Latvia

Morocco

Moldova

Madagascar

Boundify is a demand generation agency specializing in paid media with a strong focus on predictable data-driven growth.

We help demand gen professionals at B2B tech brands who need to hit their revenue and ROI goals but are frustrated by unprofitable digital marketing efforts that no longer work.

As a HubSpot and Google Ads certified agency partner, we combine domain expertise in digital advertising, inbound marketing, sales enablement, and B2B web design with proven strategies that deliver measurable results.

Fellow HubSpoters in Greenville, join us for our second in-person HubSpot User Group Office Hours of 2023! 

This event will be structured as a discussion, come prepared to join a conversation.

Join here: https://t.co/kSm8nLvcWw

#HubSpot #Greenville #HubSpotUserGroups

Boundify

Greenville HubSpot User Group Office Hours https://t.co/ny5DBxXEsT

Budgeting a Demand Gen Program for 2023 https://t.co/6vuxPl2ObC

Our next HUG event of 2022 is here!

Join me on July 22th, at 9 AM to talk about the sales tools from HubSpot
https://t.co/QYgZKthRF4

#sales #crm #hug #virtualevent #salestools #salesreps #salesmanager #increaseefficiency #hubspot

33. Customer Retention: The Key to Business Growth - Demand Gen Studio https://t.co/VQnrYZQlPF

Twitter

Boundify on Twitter

Join us at our second HubSpot Office Hour event of the year in Greenville.

Greenville HUG Office hours include:

- HubSpot CRM Platform Trends and Updates for HubSpot users
- Greenville HubSpot User Group Study Group Member Spotlight
- Live Q&A [AMA]

This event will be structured as a discussion. Come prepared to join a conversation.

How to Get the Most Out of Our Office Hours
- Come prepared with a question, whether it's about a current project, software, strategy, etc.
- If there is anything you want to share with the group, please share your insight! This could be a trend you've noticed, a new software, etc.

Join here: https://hubs.ly/Q01y15_F0 

#HubSpotUserGroups #HubSpot #Greenville

Every year, Emilio Garcia gets invited to one of the marketing classes of the Clemson MBA program. The marketing class is led by Robbie Fitzwater. Here are some of the answers to their great questions about digital advertising.

Robbie's LinkedIn profile: https://www.linkedin.com/in/robbiefit...

#paidmedia #clemson #mba #marketing

Join Emilio Garcia from Boundify for some Greenville HubSpot User Group Office Hours! Office hours include:

- HubSpot CRM Platform Trends and Updates for HubSpot users
- Greenville HubSpot User Group Study Group Member Spotlight
- Live Q&A [AMA]

Please note: This event will be structured as a discussion. Come prepared to join a conversation.

How to Get the Most Out of Our Office Hours
- Come prepared with a question, whether it's about a current project, software, strategy, etc.
- If there is anything you want to share with the group, please share your insight! This could be a trend you've noticed, a new software, etc.

2023 is approaching fast! Are you working on launching or improving your demand generation plan for next year?

Join me at our next episode to discuss all things budget for demand gen initiatives.

#DemandGen #MarketingBudget

Facebook

Boundify on Facebook

How do you decide whether to use paid search or paid social?

I like to frame this question as capturing demand vs. creating it.

When someone searches for solutions that your brand offers, you are capturing existing demand; maybe not for your brand just yet, but at least for your product or service category.

When you advertise using display or social media to educate about your solution and the types of problems you solve, you are creating demand for your category and solution, in theory, among your ideal client profile or buyer.

How much budget you dedicate to it depends on the following:

Are there a lot of people searching for your solution already?

Is your brand well-established? In a way that when they see your ad, they will recognize your brand.

Is your company or solution new to the market? Do your potential buyer needs the education to understand the kinds of problems that you solve?

Depending on your goals, that will allow you to choose a proper mix between the two.

What criteria do you use?

#demandgeneration

Is there a better ad format than another?

This is a common question, and for sure, new formats will always be more enticing. But that will diminish over time. What continues to be important is how the ad looks and that the message/offer matches the audience.

An example that is not digital is the mail we get at our homes. Some pieces are simple and inexpensive, others elaborate and expensive, but if we are not the right audience, we will throw them away. New ad formats will catch people's eye, and they'll talk about them even, but if they are not relevant, they'll not act on them.

#paidmedia

Every year, Emilio Garcia gets invited to one of the marketing classes of the Clemson MBA program. The marketing class is led by Robbie Fitzwater. Here are some of the answers to their great questions about digital advertising.

Robbie's LinkedIn profile: https://www.linkedin.com/in/robbiefitzwater/

#paidmedia #clemson #mba #marketing

2023 is approaching fast! Are you working on a plan to launch or improve your demand generation plan for next year?

Join me at our next episode to discuss all things budget for demand gen initiatives.

#DemandGen #MarketingBudget

YouTube

Boundify on YouTube

While, in general, paid search campaigns are used by B2B marketers to get in front of high intent users, there are nuances to the types of campaigns you can create.

In this article, we explore the main types of paid search campaigns that you need to know to help your company bring qualified traffic and generate new business opportunities.

https://hubs.ly/Q016ZDW-0

#PaidSearch #B2BMarketing

Our first HUG event of 2022 is here!

The typical B2B buying experience happens across multiple disconnected tools, leading to frustration, wasted time, and missed opportunities.

HubSpot Payments brings the buying journey inside your CRM platform, combining your commerce data with your customer data.

This powerful combination creates a delightful purchase process for both your customers and your internal teams.

Join me on April 28th, at 9 AM to talk about this brand new feature from HubSpot

#PaymentSolutions #HubSpotUserGroups #Greenville

https://hubs.ly/Q016KRsT0

Finding the right audience is critical for B2B companies. While paid search is great at intent, LinkedIn Ads are unique in their ability to target over 700 million business-focused individuals.

Learn the essentials of this ad platform to increase your chances of succeeding in LinkedIn.

https://hubs.ly/Q012FnNc0

#LinkedInAds #B2BMarketing

Finding the right audience is critical for B2B companies. While paid search is great at intent, LinkedIn Ads are unique in their ability to target over 700 million business-focused individuals.

Learn the essentials of this ad platform to increase your chances of succeeding in LinkedIn.

https://hubs.ly/Q011Wykq0

Marketing is one of those activities that almost every company knows should be done; when the time comes to put money in the budget, marketing professionals, especially in B2B, have a hard time justifying the investment and finding ways to prove ROI.

In this article, we explore how to justify your marketing budget and tie it to business outcomes.

#Marketing #Budgeting

https://hubs.ly/H0-ySd20

LinkedIn

Boundify on LinkedIn

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.boundify.io/blog/search-type-campaigns-that-every-b2b-marketer-should-know" title="" class="hs-featured-image-link"> <img src="https://www.boundify.io/hubfs/images/blog-pages/paid-search-types-b2b-marketers.jpeg" alt="paid-search-campaign-types" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
<p>The ultimate goal of business-to-business marketing is to convert other businesses into your customers. Generally, paid search campaigns are designed for B2B marketers to reach high intent consumers, but it’s not one size fits all marketing.</p>

Boundify Blog

Paid Search Campaign Types that Every B2B Marketer Need to Know

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.boundify.io/blog/linkedin-ads-essentials-for-b2b-marketers" title="" class="hs-featured-image-link"> <img src="https://www.boundify.io/hubfs/images/blog-pages/linkedin-ads-essentials-b2b-marketers.jpeg" alt="linkedin-ads-essentials-b2b-marketers" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
<p>As a business-to-business brand, it’s essential to find the right audience for all your online marketing endeavors. Otherwise, you waste your hard-earned revenue and see nothing for your efforts.</p> 
<p>Paid searches on search engines are great at matching a person’s intent based on keywords when they search online, and there are other online marketing tools available, but LinkedIn provides B2B brands with a one-of-a-kind opportunity:</p> 
<p>You can use LinkedIn to target more than 700 million business-focused individuals, all in one place.</p> 
<p>Here’s what you need to know about the essentials of “<a href="https://www.linkedin.com/">The World’s Largest Professional Network on the Internet</a>” and how you can use this ad platform to increase the efficacy of your LinkedIn marketing endeavors.</p>

4. LinkedIn Ads Essentials for B2B Marketers - Boundify

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.boundify.io/blog/why-crm-implementations-fail" title="" class="hs-featured-image-link"> <img src="https://www.boundify.io/hubfs/images/blog-pages/crm-implementation.jpg" alt="crm-implementations-fail" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
<p>Did you know, <a href="https://customerthink.com/reports_crm_failure_highly_exaggerated/">up to 50% of CRM implementation</a> projects fail? That’s a staggering number for an initiative where you might spend countless hours and funds.</p> 
<p>Implementing a CRM can be a complex task, but it is not an impossible one. <a href="https://www.boundify.io/portfolio">We’ve worked with many companies</a> on their CRM implementations, so we know just how daunting this process can be.</p> 
<p>I want to take you through some of the common causes of failure and what you can do to avoid them.</p>

Why CRM Implementations Fail - Boundify

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.boundify.io/blog/what-is-demand-gen-the-value-supply-chain-interpretation" title="" class="hs-featured-image-link"> <img src="https://www.boundify.io/hubfs/demand-chain.jpeg" alt="demand-chain" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
<p>Before the technological revolution of the late 20th century, businesses stored records and data in physical files, Rolodexes, and ledgers. In many ways, business actually “felt” more tangible.</p> 
<p>As computers entered the picture, business records became intangible. Businesses stored data in databases, on floppy drives, and on servers.</p> 
<p>Today, instead of a heavy Rolodex or a satisfying fat ledger on a shelf, business data is now stored in the “cloud”, a symbol of something that you can see but not really touch.</p>

What Is Demand Gen? The Value & Supply Chain Interpretation - Boudify

<div class="hs-featured-image-wrapper"> 
 <a href="https://www.boundify.io/blog/marketing-budgeting-how-to-justify-your-budget" title="" class="hs-featured-image-link"> <img src="https://www.boundify.io/hubfs/images/blog-pages/marketing-budgeting.jpeg" alt="marketing-budgeting" class="hs-featured-image" style="width:auto !important; max-width:50%; float:left; margin:0 15px 15px 0;"> </a> 
</div> 
<p>Researching and setting a marketing budget can be one of the most challenging parts of a marketing campaign. Your business can use dozens of different metrics to calculate your firm's next marketing budget.</p> 
<p>And once you find that number, your work isn't done. You'll have to present your goal to management and get it approved.</p> 
<p>Today we're here to talk about the process of justifying your marketing budgeting efforts to your boss. Once you have a few relevant points of reference, it'll be much easier for you to get everyone on board.</p>

Marketing Budgeting: How to Justify Your Budget - Boundify

Blog

GoogleBusiness

Boundify on Google Business

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Hubspot Solutions Partner

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Google Display Advertising Certificate

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Google Shopping Advertising Certificate