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Built everything from the ground up from website design and development to PPC, SEO, digital marketing and everything in between

North York Chrysler

Social Media Marketing

Email Marketing

Search Engine Optimization

Reputation Management

Influencer Marketing

Content Marketing

Graphic Design

Growth Strategies

CarHub

BrandLume Inc. helped create a brand for a laser hair removal salon. This included designing a logo and website, providing SEO services, and running PPC campaigns.

Laser4Less

Web Development

Copywriting

We’re BrandLume, a global, one-stop-shop for everything Marketing, Branding, and Websites to help you make your business shine through today’s cluttered marketplace, hassle-free. 

Enjoy Upfront-wholesale prices for expert-level services that are sold by our resellers and other agencies at 2-7 times, and without any long-term contracts.

No more dealing with different PR, branding, hosting, domain registry, SEO, SEM, social media and website design agencies or trying to do it all in-house. Take care of all your needs in one place, hassle-free, at a fraction of the usual cost and with no strings attached.  

That’s why we have hundreds of clients from all over the world and 96% client retention without any contracts!  

It is recommended to find an equilibrium between design and functionality. Sacrificing one for the other is not a good idea, especially when you are just getting started. 

#BrandLume #digitalmarketing #goals #brandingdesign

BrandLume Inc.

With social commerce, you can leverage social media to engage with your target customers and encourage them to complete the sale on their favourite apps without ever needing to visit your website.

#BrandLume #digitalmarketing #goals #brandingdesign #brandingagency #brandingtips

What is a Design System?

A Design System is the single source of truth that groups all the elements that will allow the teams to design, realize and develop a product.

So a Design System is not a deliverable, but a set of deliverables. It will evolve constantly with the pro...

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BrandLume Inc on Twitter

What are Gestalt Principles?

Gestalt Principles are principles/laws of human perception that describe how humans group similar elements, recognize patterns and simplify complex images when we perceive objects. Designers use the principles to organize content on websites and other interfaces so it is aesthetically pleasing and easy to understand.

Gestalt Principles

Gestalt Principles are an essential part of visual design. There are more than ten overlapping principles; four of the most widely recognized ones are:

Closure (Reification): We prefer complete shapes, so we automatically fill in gaps between elements to perceive a complete image. That’s how we can see the whole first. 

Common Region: We group elements that are in the same closed
region. You include related objects in the same closed area to show they stand apart from other groups. You can see this principle applied in Facebook, for example, where likes, comments and other interactions appear within the boundaries of one post and so stand apart from others.

Figure/Ground (Multi-stability): We dislike uncertainty, so we look for solid, stable items. You can apply figure/ground in many ways, but chiefly to contrast elements. When you use figure/ground well, alongside other considerations such as a careful application of colour theory, you’ll help guide users in their tasks and lessen their cognitive load.

Proximity (Emergence): We group closer-together elements,
separating them from those farther apart. So, when you cluster individual elements into one area or group on your design, users will recognize it as one entity standing distinct from anything else on-screen.

The Gestalt Principles are vital in user experience (UX) design. When you design interfaces, users must be able to understand what they see—and find what they want—at a glance. Without this, users would struggle to make associations between unrelated clustered-together items—and leave. In your designs, you should never confuse or delay users. Instead, guide them to their options so they can identify with organizations/brands rapidly. 

#BrandLume #digitalmarketing #goals #brandingdesign #brandingagency #brandingtips #brandingidentity #socialmedia #SMM #marketing #growthhacking #socialmediamarketing #blogging #SEO #affiliatemarketing

BrandLume Inc

Everything You Should Know To Create A Useful Competitor Report

Analyzing and monitoring your competition is fundamental to any business's success.

So what should a good competitive report include and how to take it from research to action?

Why Does My Business Need a Competitive Report?

There are many reasons why a business may need a competitive report, and all of these are valid:

- To better understand your target audience by researching how they find and engage with your more established competitor
- For market research: Understand what is currently available on the market and where your business fits in
- To get an estimate of your future marketing budget
- To identify effective marketing tactics, etc.

Business owners that claim they don’t need a competitive report because they already know everything are clearly missing out. Competitive research is much more than copying your more successful competitor’s marketing tactics. Actually, it is not at all about that because copying would never bring you ahead.

Competitive research is about understanding your target market and distinguishing your unique value proposition and consequently your unique marketing strategy to conquer it.

So what should a solid competitive report include?

Competitive Benchmarking

Competitive benchmarking means collecting the performance data of your competitors and comparing it to your business. It is used to measure and monitor your business’s performance against its competitors.

Basic Overview of Competition

There are fundamental KPIs you are going to focus on and there are secondary metrics that will help you identify competitors to keep an eye on.

Detailed Dive into Organic Search Engine Optimization Tactics

Look at some key search engine optimization tactics your competitors are using 

#BrandLume #digitalmarketing #goals #brandingdesign #brandingagency #brandingtips #brandingidentity #socialmedia #SMM #marketing #growthhacking #socialmediamarketing #blogging #SEO #affiliatemarketing

The UX Design Process: Everything You Need to Know

Without a solid UX design process, you have a lower chance of creating a product with good UX. A well-defined and well-executed UX process, on the other hand, makes it possible to craft amazing experiences for users.

Today, we’ll define a general UX design process, the typical order for the different UX phases, and the methods to use during each phase.

What does the UX process look like?

Most designers are familiar with the concept of “design thinking” as a UX process. This process has five stages in it: empathize, define, ideate, prototype, and test. Most design processes originate from this concept.

If we apply design thinking to product design, we would follow a UX process with the following five key phases:

Product Definition

One of the most important phases in UX design is actually done before the product team creates anything. Before you can build a product, you need to understand its context for existence. 

Product Research

Once you’ve defined your idea, the product team moves to the research phase. This phase typically includes both user research and market research. 

Analysis

The aim of the analysis phase is to draw insights from data collected during the research phase, moving from “what” users want/think/need to “why” they want/think/need it. 

Design

When users’ wants, needs, and expectations from a product are clear, product designers move to the design phase. 

Validation (Testing)

Validation is an essential step in the design process because it helps teams understand whether their design works for their users. 

When it comes to the UX design process, there’s no one-size-fits-all solution. But no matter what process you follow, the goal of each design process is the same: create a great product for your users. Use what works the best for your project, get rid of the rest, and evolve your UX process as your product evolves. 

#BrandLume #digitalmarketing #UX #brandingdesign #brandingagency #brandingtips #brandingidentity #socialmedia

Why SEO And Copywriting Go Hand In Hand

Content is considered to be the foundation of a successful SEO strategy.

What exactly does that mean?

Content is traditionally fundamental to SEO because Google needs words and text to understand relevancy.

Even decades after Google algorithm was born and now that it can read visual and video content, Google still admits relying on text for the most part.

What is High-Quality Content?

Number one, just be awesome at what you do. Google is getting better and better at being able to differentiate what people are really asking for.

Be very clear about who you are and what you do. It’s not guaranteed that you won’t run into those problems, but Google is getting better at figuring out the intent of a query and really finding what the best result should be. Authenticity and transparency go a long way. It is not about faking relevance and quality signals. It’s about really solving the problems behind search queries.

As a result, it’s getting harder for affiliates and resellers to suck traffic away from brands in branded search queries, without the brand having to do much SEO improvement on their part.

Content and SEO: They Only Win Together

So it is quite clear that SEO isn’t really possible without content.

Can content exist without SEO?

It actually can. But unless you keep SEO in mind when creating content, you rely on a sheer chance to have it ever discovered or found.

When it comes to business and marketing, relying on luck is never a good strategy. You need data and planning to increase your odds of success, and that’s where SEO comes in handy.

It’s becoming much more important for content creators to understand how content is published and discovered on the Internet. In a way, optimizing your content for search is getting easier to understand and easier to integrate into the whole content creation process. 

#BrandLume #digitalmarketing #goals #brandingdesign #brandingagency #brandingtips #brandingidentity #socialmedia #SMM #marketing #blogging #SEO #affiliatemarketing

What is User Research?

User research is the methodic study of target users—including their needs and pain points—so designers have the sharpest possible insights to work with to make the best designs. User researchers use various methods to expose problems and design opportunities and find crucial information to use in their design process.

Discover why user research forms a crucial part of the design process.

User Research – Get to know your Users, and What They want

To call user research a crucial part of an interaction design process might seem overly obvious. Indeed, it’s the only way to discover exactly what these users need, having first found out precisely who they are. To set out to generate these facts, you must gather data from your users through a structured approach. First, you must choose methods that 1) suit your research’s purpose and 2) will yield the clearest information. Afterwards—to get the insights you want—you’ll need to interpret your findings from all that data, which can be tricky. You can apply user research anytime during the design process. 

Leverage User Research Methods throughout Development

Here are key methods:

- Discover – Determine what’s relevant for users.

- Explore – See how to address all users’ needs.

- Test – Evaluate your designs.

- Listen – Put issues in perspective, uncover any new problems and spot trends.

However you approach user research, always consider the pros and cons of each technique. Card sorting is cheap and easy, for example, but may prove time-consuming when you proceed to analysis. Moreover, it might not provide in-depth contextual meaning. The resources available to you are another constraint. These will decide when, how much and which type of user research you can actually do. 

Overall, user research is a valuable way to validate the assumptions the design team makes concerning users in the field, cut the expense of the best deliverables and keep your product’s demand high and ahead of competitors in the marketplace. 

#BrandLume #digitalmarketing #goals #brandingdesign

Facebook

BrandLume Inc on Facebook

What are Gestalt Principles?

Gestalt Principles are principles/laws of human perception that describe how humans group similar elements, recognize patterns and simplify complex images when we perceive objects. Designers use the principles to organize content on websites and other interfaces so it is aesthetically pleasing and easy to understand.

Gestalt Principles

Gestalt Principles are an essential part of visual design. There are more than ten overlapping principles; four of the most widely recognized ones are:

Closure (Reification): We prefer complete shapes, so we automatically fill in gaps between elements to perceive a complete image. That’s how we can see the whole first. 

Common Region: We group elements that are in the same closed
region. You include related objects in the same closed area to show they stand apart from other groups. You can see this principle applied in Facebook, for example, where likes, comments and other interactions appear within the boundaries of one post and so stand apart from others.

Figure/Ground (Multi-stability): We dislike uncertainty, so we look for solid, stable items. You can apply figure/ground in many ways, but chiefly to contrast elements. When you use figure/ground well, alongside other considerations such as a careful application of colour theory, you’ll help guide users in their tasks and lessen their cognitive load.

Proximity (Emergence): We group closer-together elements,
separating them from those farther apart. So, when you cluster individual elements into one area or group on your design, users will recognize it as one entity standing distinct from anything else on-screen.

The Gestalt Principles are vital in user experience (UX) design. When you design interfaces, users must be able to understand what they see—and find what they want—at a glance. Without this, users would struggle to make associations between unrelated clustered-together items—and leave. In your designs, you should never confuse or delay users. Instead, guide them to their options so they can identify with organizations/brands rapidly. 

#BrandLume #digitalmarketing #goals #brandingdesign

BrandLume

Instagram

BrandLume Inc on Instagram

Creating a great web experience for mobile users requires more than just creating a responsive web design. Today, we are sharing the following tips when designing for mobile:

01. Build goal-oriented experiences

Mobile users are very goal-oriented users. Each time they visit a website, they have a specific task they want to accomplish and they expect to get what they need really quickly.

02. Adapt your content to work in a smaller space

Content is what provides value for most websites. It's the primary reason people are visiting them. 

03. Optimize content for scanning

It's a well-known fact that users don't read online; they scan. When a new visitor approaches a web page, the first thing they try to do is scan the page and divide the content into digestible pieces of information. 

04. Create predictable navigation

Helping users navigate should be a top priority for every website. After all, the most compelling content is useless if people can't find it. 

05. Strive to create a consistent experience

Consistency is one of the key pillars of user experience. Consistent design is user-friendly design   by focusing on creating consistent design, you create a more intuitive design.

#UX #UI #mobiledesign #fundaments #content #trends #digital #marketing #2021 #BrandLume #digitalmarketing #goals #brandingdesign #brandingagency #brandingtips #brandingidentity #socialmedia #SMM #marketing #growthhacking #socialmediamarketing #blogging #SEO #affiliatemarketing

Let's get started!

1. Prioritizing UI over UX
Huge mistake from almost everyone who started their career path in UX. 

2. Copying Design without Testing
Copying designs isn't bad as long as it's done appropriately. Validate the design in terms of success or failure and conduct testings in terms of usability and information architecture.

3. Not doing Research
UX Research is used to understand the user's needs, behavior, experience, and motivations through various qualitative and quantitative methods to inform the process of solving for user's problems. 

4. Letting trends guide your thinking
Trends change quickly. One pattern was popular last week, and it's not gonna be actual the following week.

5. No communication
As a Designer, you are responsible for the whole process not only in terms of UX and UI, but also for team collaboration, processes between other departments and customer development.

6. Overconfidence
Confidence is great, overconfidence is not. It is better to be shy rather than being super confident.

7. Misusing Usability Testing
It is a series of actions performed towards the product's usability to discover and identify pain points, usability issues, success metrics, emotions, and preferences.

8. UX is not only screen
Try to outplay every possible scenario, think strategically and prevent future mistakes  cuz of bad design.

#UI #UX #newbie #mistakes #fundaments #content #trends #digital #marketing #2021 #BrandLume #digitalmarketing #goals #brandingdesign #brandingagency #brandingtips #brandingidentity #socialmedia #SMM #marketing #growthhacking #socialmediamarketing #blogging #SEO #affiliatemarketing

What Is a Call to Action?

A call to action (CTA) is a word, phrase, or sentence that prompts the reader to take a specific action. CTAs are usually placed in the form of a button in a prominent spot on your webpage.

With the right call to action, you can persuade people who visit your site or read your content to do something specific, such as:

- Buy a product
- Grab a download
- Sign up for a newsletter
- Read the rest of an article
- Share a piece of content on social media

How to Create the Perfect Call to Action

When you're writing a CTA, the words you use matter. A lot.  Because it's the language in your CTA that will push people to click or to move on.

Here are 5 actionable tips to make sure you're writing strong calls to action.

1. Use Action Words
2. Focus on Value
3. Foster Curiosity and Anticipation
4. Design Your CTA Buttons
5. Test Your Calls to Action

Once you learn to write compelling copy with persuasive CTAs, you'll see dramatic increases in conversions and sales.

#CTA #ads #banner #copy #fundaments #content #trends #digital #marketing #2021 #BrandLume #digitalmarketing #goals #brandingdesign #brandingagency #brandingtips #brandingidentity #socialmedia #SMM #marketing #growthhacking #socialmediamarketing #blogging #SEO #affiliatemarketing

While mastering user experience design is important, CEOs and Product Managers of private companies usually hire UI/UX designers for a very specific end goal: Helping the business grow.

This is usually achieved by increasing crucial business metrics: conversion rates, retention (loyalty), improving brand perception, and more.

Finding the right balance

Often, user experience and business goals go hand in hand. A simple & clear pricing page would most likely save time and unnecessary headaches to the user, and also increase the conversion rate. Everybody wins.

With great power comes great responsibility

If you joined the company as a User Experience designer, it is part of your responsibility to raise a flag if you think a red line is about to be crossed, according to values that you see as important and are widely accepted in the UX design community.

#UI #UX #designer #fundaments #content #trends #digital #marketing #2021 #BrandLume #digitalmarketing #goals #brandingdesign #brandingagency #brandingtips #brandingidentity #socialmedia #SMM #marketing #growthhacking #socialmediamarketing #blogging #SEO #affiliatemarketing

These are all very active and perfect for anyone breaking into the field, or looking to expand their reach with more Instagram inspiration.

1. @uxdesignmastery
The account comes from the main website offering tutorials and courses on this topic. 

2. @wireflow
The team has its own Instagram account for publishing custom wireframes, prototypes, and storyboards for user flows.

3. @uxpiration
It's built solely to promote designers and help get work out there for ideas.

4. @uxdesigns
A lot of these photos are pulled from Dribbble where designers share UX animations and custom interfaces.

5. @uitrends
On the flip side here's an account that only focuses on interfaces. 

6. @interaction_design_foundation
They offer lessons and courses in UX design along with free articles for beginners. 

7. @Uidesignpatterns
This is quite possibly the largest Instagram account on design work.

#UI #UX #Instagram  #content #trends #digital #marketing #2021 #BrandLume #digitalmarketing #goals #brandingdesign #brandingagency #brandingtips #brandingidentity #socialmedia #SMM #marketing #growthhacking #socialmediamarketing #blogging #SEO #affiliatemarketing

LinkedIn

BrandLume Inc on LinkedIn

Certified users have exhibited the ability to leverage automated solutions like Smart Bidding and Audience Solutions to boost campaign performance for specific marketing objectives. 

Google Search Advertising Certificate

SEMrush has been recognized by the search community across the globe, winning several accolades as the best SEO software suite.

SEMrush Certification

Certified users have demonstrated their ability to develop effective Display strategies and campaigns that achieve specific marketing goals. 

Google Display Advertising Certificate

Certified users have demonstrated an understanding of how to tell effective stories on YouTube to reach potential customers along the entire purchase journey at scale. 

Google Video Advertising Certificate

Certified users have demonstrated knowledge of how to create and optimize Shopping campaigns that maximize reach and conversions. 