brandRUSSO
24 reviews
brandRUSSO
24 reviews
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GRAPHIC DESIGN
EMAIL MARKETING
CONTENT MARKETING
GROWTH STRATEGIES
SOCIAL MEDIA MARKETING
SEARCH ENGINE OPTIMIZATION
INFLUENCER MARKETING
PPC
VIDEO PRODUCTION
REPUTATION MANAGEMENT
PUBLIC RELATIONS
BRAND MANAGEMENT
WEB DEVELOPMENT
COPYWRITING
CREATIVE STRATEGY
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Jul 22, 2022
Brand Builders Part 30: Do You Have A Roadmap to Build Your Brand?
You have probably at some point traveled. Now, if you traveled way back in the day, you might have been a member of AAA and gotten a TripTik. Gosh, I loved my TripTik. It was awesome, right? So, it was a really thin little guidebook – you tell AAA where you’re traveling; I’m going from […] The post Brand Builders Part 30: Do You Have A Roadmap to Build Your Brand? appeared first on brandRUSSO.
Read moreJul 14, 2022
Brand Builders Part 29: Is it time for a rebrand?
I often hear people say, “Hey, we think it’s time for a rebrand”. They call us and at the agency, they want us to rebrand them. What they really want is not a rebrand; that’s an emotional connection between their target audience and the company. What they really need is a logo evolution. They need […] The post Brand Builders Part 29: Is it time for a rebrand? appeared first on brandRUSSO.
Read moreJul 7, 2022
Brand Builders Part 28: Does Social Media Make Sense for You?
You know, ever since social media hit the business world in 2008, it’s been the shiny toy. Every business has gravitated towards it, everybody thinks they know how to use it, and what I find most companies do, they regard it as a chore. It takes a lot of time, it takes a lot of […] The post Brand Builders Part 28: Does Social Media Make Sense for You? appeared first on brandRUSSO.
Read moreJun 23, 2022
Brand Builders Part 27: Are You winning with an email campaign?
If you have a database with all the potential people in the world, that could be your customer, and it’s right there, how awesome would that be? Think about it. You don’t need everybody off the street, there are only so many people that can really be good clients of your company. So, if you […] The post Brand Builders Part 27: Are You winning with an email campaign? appeared first on brandRUSSO.
Read moreJun 16, 2022
Brand Builders Part 26: Are You Using Your CRM?
If I say customer relationship manager to you, or CRM, you’re probably going to fall into one of three categories. You’re going to say, “what?”, or “Oh, sure, we keep our customers in an Excel spreadsheet”, or “We email people with Outlook”. Or you’re going to say, “Oh, yeah, I have a CRM. It is […] The post Brand Builders Part 26: Are You Using Your CRM? appeared first on brandRUSSO.
Read moreJun 8, 2022
Brand Builders Part 25: Is Your Website Working for You?
You really can’t imagine just how important your website is to building your business. Now, I often hear from people saying, “Oh, well, yeah, we used to have a website that we really cared about, but everything social media now”. No, no, no, no. Social media is an ongoing channel to put your messages out. […] The post Brand Builders Part 25: Is Your Website Working for You? appeared first on brandRUSSO.
Read moreJun 7, 2022
Focus: Leveraging Research to Find Your Audience
brandRUSSO is a strategic branding agency – and as a branding agency, we are believers. Here we believe in the promise behind the brand, and that by changing the conversation we can inspire and motivate consumer behavior. But before we can even begin to think about changing the conversation, we have to first figure out […] The post Focus: Leveraging Research to Find Your Audience appeared first on brandRUSSO.
Read moreJun 2, 2022
Brand Builders Part 24: Are You Making the Most of Digital Advertising?
A big part of getting your message out is digital advertising. Now, there’s a lot of ways to lose your money real quick, probably quicker in digital advertising than going to Vegas. So, you really have to be careful. You want to look at all the opportunities. Do you want to run ads through the […] The post Brand Builders Part 24: Are You Making the Most of Digital Advertising? appeared first on brandRUSSO.
Read moreMay 26, 2022
Boutique vs. Big Box: How Small Agencies Win Big
In many cases, size matters. But not all. Believing “the bigger the better” brought us superstores and shuttered book shops in favor of Amazon orders. But there is a cost in buying into bigger operations that convenience or prestige can’t make up for. We live in an era that values expediency over quality and buzzwords […] The post Boutique vs. Big Box: How Small Agencies Win Big appeared first on brandRUSSO.
Read moreMay 26, 2022
Brand Builders Part 23: Are You Utilizing Traditional Media?
A big part of building your brand is going to be embracing different tactics. Different places that you can utilize to get your message out there. I find that we all get so attracted to the shiny thing, the new thing: digital. We forget about traditional. Traditional still has a place in the world. Now, […] The post Brand Builders Part 23: Are You Utilizing Traditional Media? appeared first on brandRUSSO.
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