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Parish Rice

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Creative Strategy

RUSSO is a Branding Agency– and as a branding agency, we are believers. Here we believe in the promise behind the brand, and that by changing the conversation we can inspire and motivate consumer behavior.

Through the use of consumer insight, we develop branding initiatives for our clients that form emotional connections with their target audience. We accomplish this by changing the conversation to better position our clients within the marketplace, regardless of geographic location, size or industry.

Launched in 2001 by CEO/Brand Strategist Jaci Russo and Chief Creative Officer Michael Russo, brandRUSSO has grown to include a diversified client roster including experience with a wide variety of industries and geographies. Our branding process, Razor Branding™, permeates all levels of advertising, marketing, interactive, social media and media management – giving us a unique advantage in first identifying our client’s audience, then developing messaging, strategies and creative that

Today we are celebrating one whole year with our Brand Planner, Kennedy Woods. With your dedicated spirit and upbeat attitude, we love having you around. Thanks for all that you do. #RUSSOversary #brandRUSSO

brandRUSSO

Branding demands commitment, reinvention, and imagination. #brandRUSSO #Branding

It's beginning to look a lot like Christmas at the RUSSO office. #brandRUSSO

Wishing the happiest of birthdays to our Social Media Assistant, Abby Brown. Hardworking, creative, and a true team player, we are lucky to have you with us. Hope you have the best birthday, even though it’s on a Monday. #HappyBirthday #brandRUSSO

It’s Molly’s 5th #RUSSOversary with us, and we couldn’t be more thrilled. Always keeping us on track and organized, she makes an awesome Sr. VP Brand Developer. Thanks for sticking with us, and we can’t wait to see what you do this next year. #brandRUSSO

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brandRUSSO on Twitter

<img width="800" height="450" src="https://brandrusso.com/wp-content/uploads/2022/07/RUSSO-Brand-Builders-Thumbnails-30-scaled-e1659375408867.jpg" class="attachment-full size-full wp-post-image" alt="" decoding="async" srcset="https://brandrusso.com/wp-content/uploads/2022/07/RUSSO-Brand-Builders-Thumbnails-30-scaled-e1659375408867.jpg 800w, https://brandrusso.com/wp-content/uploads/2022/07/RUSSO-Brand-Builders-Thumbnails-30-scaled-e1659375408867-300x169.jpg 300w, https://brandrusso.com/wp-content/uploads/2022/07/RUSSO-Brand-Builders-Thumbnails-30-scaled-e1659375408867-768x432.jpg 768w, https://brandrusso.com/wp-content/uploads/2022/07/RUSSO-Brand-Builders-Thumbnails-30-scaled-e1659375408867-600x338.jpg 600w" sizes="(max-width: 800px) 100vw, 800px" />
You have probably at some point traveled. Now, if you traveled way back in the day, you might have been a member of AAA and gotten a TripTik. Gosh, I loved my TripTik. It was awesome, right? So, it was a really thin little guidebook &#8211; you tell AAA where you&#8217;re traveling; I&#8217;m going from [&#8230;]
The post <a rel="nofollow" href="https://brandrusso.com/roadmap-to-build-your-brand/">Brand Builders Part 30: Do You Have A Roadmap to Build Your Brand?</a> appeared first on <a rel="nofollow" href="https://brandrusso.com">brandRUSSO</a>.

Brand Builders Part 30: Do You Have A Roadmap to Build Your Brand?

<img width="800" height="450" src="https://brandrusso.com/wp-content/uploads/2022/07/RUSSO-Brand-Builders-Thumbnails-29-scaled-e1659375421297.jpg" class="attachment-full size-full wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://brandrusso.com/wp-content/uploads/2022/07/RUSSO-Brand-Builders-Thumbnails-29-scaled-e1659375421297.jpg 800w, https://brandrusso.com/wp-content/uploads/2022/07/RUSSO-Brand-Builders-Thumbnails-29-scaled-e1659375421297-300x169.jpg 300w, https://brandrusso.com/wp-content/uploads/2022/07/RUSSO-Brand-Builders-Thumbnails-29-scaled-e1659375421297-768x432.jpg 768w, https://brandrusso.com/wp-content/uploads/2022/07/RUSSO-Brand-Builders-Thumbnails-29-scaled-e1659375421297-600x338.jpg 600w" sizes="(max-width: 800px) 100vw, 800px" />
I often hear people say, “Hey, we think it&#8217;s time for a rebrand”. They call us and at the agency, they want us to rebrand them. What they really want is not a rebrand; that&#8217;s an emotional connection between their target audience and the company. What they really need is a logo evolution. They need [&#8230;]
The post <a rel="nofollow" href="https://brandrusso.com/time-for-rebrand/">Brand Builders Part 29: Is it time for a rebrand?</a> appeared first on <a rel="nofollow" href="https://brandrusso.com">brandRUSSO</a>.

Brand Builders Part 29: Is it time for a rebrand?

<img width="800" height="450" src="https://brandrusso.com/wp-content/uploads/2022/07/RUSSO-Brand-Builders-Thumbnails-28-scaled-e1659375428208.jpg" class="attachment-full size-full wp-post-image" alt="Brand Builders Part 28, Brand Builders, Social Media" decoding="async" loading="lazy" srcset="https://brandrusso.com/wp-content/uploads/2022/07/RUSSO-Brand-Builders-Thumbnails-28-scaled-e1659375428208.jpg 800w, https://brandrusso.com/wp-content/uploads/2022/07/RUSSO-Brand-Builders-Thumbnails-28-scaled-e1659375428208-300x169.jpg 300w, https://brandrusso.com/wp-content/uploads/2022/07/RUSSO-Brand-Builders-Thumbnails-28-scaled-e1659375428208-768x432.jpg 768w, https://brandrusso.com/wp-content/uploads/2022/07/RUSSO-Brand-Builders-Thumbnails-28-scaled-e1659375428208-600x338.jpg 600w" sizes="(max-width: 800px) 100vw, 800px" />
You know, ever since social media hit the business world in 2008, it&#8217;s been the shiny toy. Every business has gravitated towards it, everybody thinks they know how to use it, and what I find most companies do, they regard it as a chore. It takes a lot of time, it takes a lot of [&#8230;]
The post <a rel="nofollow" href="https://brandrusso.com/social-media/">Brand Builders Part 28: Does Social Media Make Sense for You?</a> appeared first on <a rel="nofollow" href="https://brandrusso.com">brandRUSSO</a>.

Brand Builders Part 28: Does Social Media Make Sense for You?

<img width="800" height="450" src="https://brandrusso.com/wp-content/uploads/2022/06/RUSSO-Brand-Builders-Thumbnails-27-scaled-e1659375437197.jpg" class="attachment-full size-full wp-post-image" alt="email campaign, Brand Builders" decoding="async" loading="lazy" srcset="https://brandrusso.com/wp-content/uploads/2022/06/RUSSO-Brand-Builders-Thumbnails-27-scaled-e1659375437197.jpg 800w, https://brandrusso.com/wp-content/uploads/2022/06/RUSSO-Brand-Builders-Thumbnails-27-scaled-e1659375437197-300x169.jpg 300w, https://brandrusso.com/wp-content/uploads/2022/06/RUSSO-Brand-Builders-Thumbnails-27-scaled-e1659375437197-768x432.jpg 768w, https://brandrusso.com/wp-content/uploads/2022/06/RUSSO-Brand-Builders-Thumbnails-27-scaled-e1659375437197-600x338.jpg 600w" sizes="(max-width: 800px) 100vw, 800px" />
If you have a database with all the potential people in the world, that could be your customer, and it&#8217;s right there, how awesome would that be? Think about it. You don&#8217;t need everybody off the street, there are only so many people that can really be good clients of your company. So, if you [&#8230;]
The post <a rel="nofollow" href="https://brandrusso.com/bb-email-campaign/">Brand Builders Part 27: Are You winning with an email campaign?</a> appeared first on <a rel="nofollow" href="https://brandrusso.com">brandRUSSO</a>.

Brand Builders Part 27: Are You winning with an email campaign?

<img width="800" height="450" src="https://brandrusso.com/wp-content/uploads/2022/06/RUSSO-Brand-Builders-Thumbnails-26-scaled-e1659375445464.jpg" class="attachment-full size-full wp-post-image" alt="CRM, Brand Builders" decoding="async" loading="lazy" srcset="https://brandrusso.com/wp-content/uploads/2022/06/RUSSO-Brand-Builders-Thumbnails-26-scaled-e1659375445464.jpg 800w, https://brandrusso.com/wp-content/uploads/2022/06/RUSSO-Brand-Builders-Thumbnails-26-scaled-e1659375445464-300x169.jpg 300w, https://brandrusso.com/wp-content/uploads/2022/06/RUSSO-Brand-Builders-Thumbnails-26-scaled-e1659375445464-768x432.jpg 768w, https://brandrusso.com/wp-content/uploads/2022/06/RUSSO-Brand-Builders-Thumbnails-26-scaled-e1659375445464-600x338.jpg 600w" sizes="(max-width: 800px) 100vw, 800px" />
If I say customer relationship manager to you, or CRM, you&#8217;re probably going to fall into one of three categories. You&#8217;re going to say, “what?”, or “Oh, sure, we keep our customers in an Excel spreadsheet”, or “We email people with Outlook”. Or you&#8217;re going to say, “Oh, yeah, I have a CRM. It is [&#8230;]
The post <a rel="nofollow" href="https://brandrusso.com/bb-26-crm/">Brand Builders Part 26: Are You Using Your CRM?</a> appeared first on <a rel="nofollow" href="https://brandrusso.com">brandRUSSO</a>.

Brand Builders Part 26: Are You Using Your CRM?

<img width="800" height="450" src="https://brandrusso.com/wp-content/uploads/2022/06/RUSSO-Brand-Builders-Thumbnails-25-scaled-e1659375476808.jpg" class="attachment-full size-full wp-post-image" alt="Is Your Website Working For You?, Website, Brand Builders, Branding Video Series" decoding="async" loading="lazy" srcset="https://brandrusso.com/wp-content/uploads/2022/06/RUSSO-Brand-Builders-Thumbnails-25-scaled-e1659375476808.jpg 800w, https://brandrusso.com/wp-content/uploads/2022/06/RUSSO-Brand-Builders-Thumbnails-25-scaled-e1659375476808-300x169.jpg 300w, https://brandrusso.com/wp-content/uploads/2022/06/RUSSO-Brand-Builders-Thumbnails-25-scaled-e1659375476808-768x432.jpg 768w, https://brandrusso.com/wp-content/uploads/2022/06/RUSSO-Brand-Builders-Thumbnails-25-scaled-e1659375476808-600x338.jpg 600w" sizes="(max-width: 800px) 100vw, 800px" />
You really can&#8217;t imagine just how important your website is to building your business. Now, I often hear from people saying, “Oh, well, yeah, we used to have a website that we really cared about, but everything social media now”. No, no, no, no. Social media is an ongoing channel to put your messages out. [&#8230;]
The post <a rel="nofollow" href="https://brandrusso.com/bb-25-website/">Brand Builders Part 25: Is Your Website Working for You?</a> appeared first on <a rel="nofollow" href="https://brandrusso.com">brandRUSSO</a>.

Brand Builders Part 25: Is Your Website Working for You?

<img width="2560" height="1440" src="https://brandrusso.com/wp-content/uploads/2022/06/RUSSO-BlogImages-2022-updated5-scaled.jpg" class="attachment-full size-full wp-post-image" alt="Focus, Razor Branding, brandRUSSO, Focus Razor Branding, Razor Branding Focus, Focus, Focus Razor Branding, Razor Branding™, Promise, Connection, Harmony, Target Audience, Audience, Branding, Marketing, branding agency, brandRUSSO, RUSSO" decoding="async" loading="lazy" srcset="https://brandrusso.com/wp-content/uploads/2022/06/RUSSO-BlogImages-2022-updated5-scaled.jpg 2560w, https://brandrusso.com/wp-content/uploads/2022/06/RUSSO-BlogImages-2022-updated5-300x169.jpg 300w, https://brandrusso.com/wp-content/uploads/2022/06/RUSSO-BlogImages-2022-updated5-1024x576.jpg 1024w, https://brandrusso.com/wp-content/uploads/2022/06/RUSSO-BlogImages-2022-updated5-768x432.jpg 768w, https://brandrusso.com/wp-content/uploads/2022/06/RUSSO-BlogImages-2022-updated5-600x338.jpg 600w, https://brandrusso.com/wp-content/uploads/2022/06/RUSSO-BlogImages-2022-updated5-1536x864.jpg 1536w, https://brandrusso.com/wp-content/uploads/2022/06/RUSSO-BlogImages-2022-updated5-2048x1152.jpg 2048w, https://brandrusso.com/wp-content/uploads/2022/06/RUSSO-BlogImages-2022-updated5-1320x743.jpg 1320w" sizes="(max-width: 2560px) 100vw, 2560px" />
brandRUSSO is a strategic branding agency – and as a branding agency, we are believers. Here we believe in the promise behind the brand, and that by changing the conversation we can inspire and motivate consumer behavior. But before we can even begin to think about changing the conversation, we have to first figure out [&#8230;]
The post <a rel="nofollow" href="https://brandrusso.com/focus/">Focus: Leveraging Research to Find Your Audience</a> appeared first on <a rel="nofollow" href="https://brandrusso.com">brandRUSSO</a>.

Focus: Leveraging Research to Find Your Audience

<img width="800" height="450" src="https://brandrusso.com/wp-content/uploads/2022/06/RUSSO-Brand-Builders-Thumbnails-24-scaled-e1659375466205.jpg" class="attachment-full size-full wp-post-image" alt="Are You Making the Most of Digital Advertising?, Brand Builders, Digital Advertising, Messaging" decoding="async" loading="lazy" srcset="https://brandrusso.com/wp-content/uploads/2022/06/RUSSO-Brand-Builders-Thumbnails-24-scaled-e1659375466205.jpg 800w, https://brandrusso.com/wp-content/uploads/2022/06/RUSSO-Brand-Builders-Thumbnails-24-scaled-e1659375466205-300x169.jpg 300w, https://brandrusso.com/wp-content/uploads/2022/06/RUSSO-Brand-Builders-Thumbnails-24-scaled-e1659375466205-768x432.jpg 768w, https://brandrusso.com/wp-content/uploads/2022/06/RUSSO-Brand-Builders-Thumbnails-24-scaled-e1659375466205-600x338.jpg 600w" sizes="(max-width: 800px) 100vw, 800px" />
A big part of getting your message out is digital advertising. Now, there&#8217;s a lot of ways to lose your money real quick, probably quicker in digital advertising than going to Vegas. So, you really have to be careful. You want to look at all the opportunities. Do you want to run ads through the [&#8230;]
The post <a rel="nofollow" href="https://brandrusso.com/bb-24-digital-advertising/">Brand Builders Part 24: Are You Making the Most of Digital Advertising?</a> appeared first on <a rel="nofollow" href="https://brandrusso.com">brandRUSSO</a>.

Brand Builders Part 24: Are You Making the Most of Digital Advertising?

<img width="2560" height="1440" src="https://brandrusso.com/wp-content/uploads/2022/06/RUSSO-BlogImages-2022-updated4-scaled.jpg" class="attachment-full size-full wp-post-image" alt="Small Agencies, Big Agencies, Advertising Agencies, Big Box stores, Big Box, emotional connection, Branding, Marketing, branding agency, brandRUSSO, RUSSO" decoding="async" loading="lazy" srcset="https://brandrusso.com/wp-content/uploads/2022/06/RUSSO-BlogImages-2022-updated4-scaled.jpg 2560w, https://brandrusso.com/wp-content/uploads/2022/06/RUSSO-BlogImages-2022-updated4-300x169.jpg 300w, https://brandrusso.com/wp-content/uploads/2022/06/RUSSO-BlogImages-2022-updated4-1024x576.jpg 1024w, https://brandrusso.com/wp-content/uploads/2022/06/RUSSO-BlogImages-2022-updated4-768x432.jpg 768w, https://brandrusso.com/wp-content/uploads/2022/06/RUSSO-BlogImages-2022-updated4-600x338.jpg 600w, https://brandrusso.com/wp-content/uploads/2022/06/RUSSO-BlogImages-2022-updated4-1536x864.jpg 1536w, https://brandrusso.com/wp-content/uploads/2022/06/RUSSO-BlogImages-2022-updated4-2048x1152.jpg 2048w, https://brandrusso.com/wp-content/uploads/2022/06/RUSSO-BlogImages-2022-updated4-1320x743.jpg 1320w" sizes="(max-width: 2560px) 100vw, 2560px" />
In many cases, size matters. But not all. Believing “the bigger the better” brought us superstores and shuttered book shops in favor of Amazon orders. But there is a cost in buying into bigger operations that convenience or prestige can’t make up for. We live in an era that values expediency over quality and buzzwords [&#8230;]
The post <a rel="nofollow" href="https://brandrusso.com/big-box/">Boutique vs. Big Box: How Small Agencies Win Big</a> appeared first on <a rel="nofollow" href="https://brandrusso.com">brandRUSSO</a>.

Boutique vs. Big Box: How Small Agencies Win Big

<img width="800" height="450" src="https://brandrusso.com/wp-content/uploads/2022/05/RUSSO-Brand-Builders-Thumbnails-23-scaled-e1659375485401.jpg" class="attachment-full size-full wp-post-image" alt="Brand Builders Series, Brand Builders, Are You utilizing Tradional Media?, Tradional Media, RUSSO, brandRUSSO" decoding="async" loading="lazy" srcset="https://brandrusso.com/wp-content/uploads/2022/05/RUSSO-Brand-Builders-Thumbnails-23-scaled-e1659375485401.jpg 800w, https://brandrusso.com/wp-content/uploads/2022/05/RUSSO-Brand-Builders-Thumbnails-23-scaled-e1659375485401-300x169.jpg 300w, https://brandrusso.com/wp-content/uploads/2022/05/RUSSO-Brand-Builders-Thumbnails-23-scaled-e1659375485401-768x432.jpg 768w, https://brandrusso.com/wp-content/uploads/2022/05/RUSSO-Brand-Builders-Thumbnails-23-scaled-e1659375485401-600x338.jpg 600w" sizes="(max-width: 800px) 100vw, 800px" />
A big part of building your brand is going to be embracing different tactics. Different places that you can utilize to get your message out there. I find that we all get so attracted to the shiny thing, the new thing: digital. We forget about traditional. Traditional still has a place in the world. Now, [&#8230;]
The post <a rel="nofollow" href="https://brandrusso.com/bb-traditional-media/">Brand Builders Part 23: Are You Utilizing Traditional Media?</a> appeared first on <a rel="nofollow" href="https://brandrusso.com">brandRUSSO</a>.

Brand Builders Part 23: Are You Utilizing Traditional Media?

Blog

brandRUSSO Blog

We hope all our cool dads had a great Father’s Day weekend. #brandRUSSO #FathersDay

We love hosting events at our Downtown Workshop. #brandRUSSO

What does your mission say about your company? Does it make customers feel confident about choosing to do business with you? Here is a simple way to make sure your mission statement provides transparency for potential clients and separates you from your competitors. #brandRUSSO

One of the most important elements of a well-formed brand is not just what is externally advertised, but what happens inside the doors of the business, too. Your internal culture is a vital part of your brand, and your employees can be your greatest advocates or worst adversaries. #brandRUSSO

Art is up and we are ready for @downtownlft's Second Saturday Artwalk. Swing by Gallery R to see some amazing pieces by @crystalthedragon07. #brandRUSSO #GalleryR

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Happy Father’s Day to the coolest dads in the office. #brandRUSSO #FathersDay

Russo

Art is up, and we are ready for Downtown Lafayette's Second Saturday Artwalk. Swing by Gallery R Downtown to see some amazing pieces by C.B. Artcraft. #brandRUSSO #GalleryR