Move Marketing
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Move Marketing
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SOCIAL MEDIA MARKETING
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Oct 11, 2022
The First Move: Effective B2B market landscape analysis
At Move Marketing, we believe that good B2B marketing requires a combination of creativity and strategy. That’s why we developed the 8 Moves of B2B, a marketing framework to inform in depth and well-researched marketing strategies that create real difference for businesses. Designed with our portfolio of industrial, science and technology clients in mind, the... The post The First Move: Effective B2B market landscape analysis appeared first on Move Marketing.
Read moreMar 15, 2022
A Guide to Industrial Marketing
Industrial marketing is a subset of B2B marketing. It’s the promotion of goods and services from one business to another, often in complex industries. Industrial marketing is generally used amongst manufacturers, suppliers, engineers, OEMs, buyers and intermediaries. There’s a wide range of strategies used in the practice, which we’ll dive into later in the article!... The post A Guide to Industrial Marketing appeared first on Move Marketing.
Read moreFeb 3, 2022
8 Moves Towards a Successful B2B Marketing Strategy
In B2B marketing, the key to successful marketing is influencing businesses with potentially numerous stakeholders, as opposed to an individual. The goal is to neutralise pain points and provide solutions to problems, which demands an alternative approach to business marketing in comparison to consumer marketing. According to a Gartner survey, 77% of B2B buyers stated... The post 8 Moves Towards a Successful B2B Marketing Strategy appeared first on Move Marketing.
Read moreJan 20, 2022
What to Expect from a B2B PR Services Provider
In the world of B2B marketing, PR forms just one part of a wide array of marketing services that can be utilised to get your brand in front of your audiences. However, there’s no arguing that PR is a very specific specialism within itself. For B2B businesses looking for marketing support, you might end up... The post What to Expect from a B2B PR Services Provider appeared first on Move Marketing.
Read moreNov 11, 2021
What is content marketing and how does it work?
You may have heard the term “content is king”, but you wouldn’t be alone in wondering exactly what it means. What makes content marketing better than any other of your marketing activities? The simple answer revolves around the theory that rather than feel like they’re being ‘advertised’ to, people want quality, relevant, useful and engaging... The post What is content marketing and how does it work? appeared first on Move Marketing.
Read moreOct 27, 2021
What makes a great B2B marketing video?
The world of B2B is a competitive playing field, with more businesses than ever making their shot for the top. No longer a kept secret, B2B video marketing has become a must, even a non-negotiable, in a marketing strategy. Naturally, there isn’t a one-size-fits-all formula for creating the best B2B video content, especially when you... The post What makes a great B2B marketing video? appeared first on Move Marketing.
Read moreJul 20, 2021
Your Guide to LinkedIn as a B2B Company
One thing most people don’t know about LinkedIn, the social network for professionals, is that it’s the oldest of the major social media platforms. This year, in 2021, LinkedIn sees in its 18th birthday, after officially launching on May 5th 2003, nine months before Mark Zuckerberg launched Facebook at Harvard. Used correctly, LinkedIn has the... The post Your Guide to LinkedIn as a B2B Company appeared first on Move Marketing.
Read moreJul 9, 2021
Presenting our new brand and website for these times of change
B2B marketing is changing. 80% of the B2B sales cycle now happens in digital settings and strategic context has become more important than ever before. To reflect these times of great change we’ve also been on a journey of our own over the last few months to better articulate, visualise and digitally present the Move... The post Presenting our new brand and website for these times of change appeared first on Move Marketing.
Read moreMar 11, 2021
Is there a difference between physical and digital trust in B2B?
The world of B2B buying has been completely transformed in recent times, with the seeds of trust now planted digitally rather than in sales visits. 90% of the sales process is over before a salesperson even talks to a lead – therefore, digital tools and human interaction must work in harmony for a B2B business... The post Is there a difference between physical and digital trust in B2B? appeared first on Move Marketing.
Read moreFeb 23, 2021
Strategy creates a framework for building B2B trust
With trust playing such a key role in the modern B2B buyer-seller relationship, having a framework within which you can create and develop that trust is invaluable. Relationships operate in a completely different way to those between businesses and consumers and with these relationships now increasingly geared around digital encounters. A comprehensive evaluation of some... The post Strategy creates a framework for building B2B trust appeared first on Move Marketing.
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