Are your #B2BMarketing plans up in the air? Unsure of how to re-allocate budgets? Make sure you've got every angle covered with our unique strategy model that's been specifically engineered for B2B #manufacturing, #science and #technology companies ⚙️

Are your #B2BMarketing plans up in the air? Unsure of how to re-allocate budgets? Make sure you've got every angle covered with our unique strategy model that's been specifically engineered for B2B #manufacturing, #science and #technology companies ⚙️

80% of the #B2B sales cycle now happens in digital settings 🖥️ Using a marketing planning framework that’s been specifically engineered for B2B could make all the difference. The “8 moves of B2B” has been developed over the course of 20 years and more than 200 marketing audit and planning processes for SME #manufacturers, #science and #technology companies, typically with an annual turnover of £10 - 30 million.

The #B2BMarketing: A Guidebook for the Classroom to the Boardroom has been BookAuthority ranked the Best New #B2BBook to Read in 2021 (as featured on Forbes, CNN and Inc) 🏆 A great success for the new book, available in a number of languages, featuring our MD Alex Cairns. The book as a whole reflects the B2B marketing journey so that the readers can directly connect the content to their own experience and use the book as a guide in their day-to-day work for years to come. Well done to everyone involved 👏 https://lnkd.in/djrMm2q Prof. h.c. Dr. Uwe S.

The age of inaction in #B2BMarketing is coming to an end 📉 Now more than ever, it is vital that manufacturers, science-based and technology companies reconsider their #B2BMarketingStrategy to successfully align marketing and sales. The “8 moves of B2B” marketing planning framework has been developed to aid Marketing Managers, Sales Managers and CEOs in improving their 2021 #MarketingStrategy.