OctoPlus Media Global Limited | Agency Vista

OctoPlus Media Global Limited

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OctoPlus Media Global Limited

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Founded 2017 · Hong Kong, HK  · http://octoplusmedia.com/

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CONTENT MARKETING

BRAND MANAGEMENT

CREATIVE STRATEGY

CAMPAIGN MANAGEMENT

GRAPHIC DESIGN

MOBILE DEVELOPMENT

COPYWRITING

SOCIAL MEDIA MARKETING

SEARCH ENGINE OPTIMIZATION

INFLUENCER MARKETING

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Jul 20, 2022

China B2B Marketing – Is Short Video applicable to Enterprises?

In China’s internet environment, the short video refers to video content that is less than 5 minutes long and spread through new media platforms such as social media, search engines, and professional short video platforms. According to the report, the number of short video users in 2021 was 934 million, showing an increase of 6.99% compared with 2020, and accounting for 90.5% of the total netizens.

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Jul 20, 2022

New Consumption trends in China – 2022 Mid-year report

As we cross the middle of the year China has been through a sea of changes as it grappled with a serious coronavirus outbreak. Several industries are particularly popular in the first six months, let’s take a look!

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Jul 20, 2022

2022 China E-commerce 618 Insights Report

The pandemic has affected the macroeconomic situation, 618 is the second largest and one of the very important shopping festivals in China, it is the key event for all e-commerce merchants to compete for traffic and obtain sales, thus the fierce competition in marketing strategies among brands and platforms for 618 this year. The following are marketing insights and related platform strategies compiled from the QuestMobile 2022 618 Insights Report:

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Jul 20, 2022

2022 China Mobile Network’s Internet Bluebook Report

According to the 2022 China Mobile Internet Development Report” by the People's Daily Online Research Institute, there are five major trends in China's mobile Internet development: industrial application of the Metaverse, anti-monopoly to maintain a healthy market environment, the universalization of mobile internet, 5G industry application, digital village, and e-government construction.

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Jul 19, 2022

China Marketing Insights Monthly Newsletter [July 2022]

Welcome to our July Newsletter. People's Daily Online Research Institute recently released its Annual Report on China’s Mobile Internet Development. This report mainly analyses the future development trends and provides a comprehensive summary of the characteristics and conditions of mobile internet development in 2021.

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Jul 14, 2022

App of the month – Snowball

Snowball is the largest financial community in China, with 160 million China stock investors, and every 4.5 stock investors have one Snowball user, with an investment condition connecting online and offline users to their investment lives. Snowball has 37 million registered users, 220k posts per day, 17 app open times per day and 69 minutes of daily browsing.

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Jul 5, 2022

The recovery of China’s inbound tourism? Fliggy and other data: hotels increased by 55% month-on-month, and air ticket bookings doubled

Sina News reported on June 30th: According to Fliggy data, since the end of the 618 promotions, the number of room nights sold during the promotion period has doubled and the increase has exceeded 2.2 times this week (year-on-year). Calendar rooms and calendar tickets for instant reservations also peaked. In the past week, Fliggy’s hotel bookings have increased by 55% (month-on-month), and the bookings for summer flights have increased more than double.

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Jul 1, 2022

Trending search: China Guangfa Bank fined 600,000 yuan for publishing advertisements that derogated women

The topic of China Guangfa Bank, which was fined 600,000 yuan for publishing offensive advertisements for women was on the trending search in the past weeks, arousing the attention of netizens. The hot search topic had nearly 40 million page views.

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Jun 21, 2022

China’s New Oriental Education finds new life in Bilingual E-Commerce Livestream

New Oriental’s (新东方) live streaming brings goods “out of the circle” and introduces a new model of education and training, providing a direction for the transformation of the education industry. In the capital market, the stock price of New Oriental Online has risen from HK$ 3.70/share during the opening on June 1 to HK$ 25/share at the closing of the trade on June 17, a cumulative increase of 576% in 12 trading days. As of 18:00 on June 19th, Oriental Selection recorded more than 16.19 million fans on Douyin, while the number of fans at the beginning of June was less than 1 million. New Oriental has gone from a top education and training institution to the “top ceiling” of live streamers.

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Jun 16, 2022

China’s Virtual Digital Human Influencer

With the rise of the virtual digital human of the metaverse concept in 2021 and the increasing demand for digital life among Chinese people under the epidemic, consumer-grade VR hardware and smartphone applications, the development of virtual digital human is rapidly heating up. In China, there are a rising number of popular virtual digital figures. In this video, our China marketing expert and CEO of OctoPlus Media, Mia will guide you through the concept of virtual digital human influencer and introduce some most famous ones.

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