The recovery of China’s inbound tourism? Fliggy and other data: hotels increased by 55% month-on-month, and air ticket bookings doubled Sina News reported on June 30th: According to Fliggy data, since the end of the 618 promotions, the number of room nights sold during the promotion period has doubled and the increase has exceeded 2.2 times this week (year-on-year). Calendar rooms and calendar tickets for instant reservations also peaked. In the past week, Fliggy’s hotel bookings have increased by 55% (month-on-month), and the bookings for summer flights have increased more than double. Qunar big data shows that the number of hotel reservations nationwide over the weekend exceeded that of the same period in 2019. Among them, the number of hotel reservations in Changsha has increased by 58% compared with the same period in 2019; Haikou, Hainan has increased by 29%; Foshan, Guangdong increased by 20%; Chongqing increased by 19%; Chengdu, Sichuan increased by 12%; and the hotel bookings in Sanya, Hainan have basically recovered to the level of the same period in 2019 (Before Covid-19). Read more: https://lnkd.in/e9uVmpj7 #China #chinanews #travelresurgence #chinatourism #tourism #hotel #flight #travel #fliggy #qunar #domestictourism #TourismRecovery

New Oriental’s (新东方) live streaming brings goods “out of the circle” and introduces a new model of education and training, providing a direction for the transformation of the education industry. New Oriental always thinks out of the box. In the past week, the New Oriental’s live-streaming platform – Selection (东方甄选) has been a total hit in China social media. In the capital market, the stock price of New Oriental Online has risen from HK$ 3.70/share during the opening on June 1 to HK$ 25/share at the closing of the trade on June 17, a cumulative increase of 576% in 12 trading days. As of 18:00 on June 19th, Oriental Selection recorded more than 16.19 million fans on Douyin, while the number of fans at the beginning of June was less than 1 million. New Oriental has gone from a top education and training institution to the “top ceiling” of live streamers. In fact, since December 28th, 2021, New Oriental has released its live-streaming delivery platform, Oriental Selection, and Michael Yu Minhong (俞敏洪), the founder and CEO of New Oriental made his live-streaming e-commerce debut and conducted the first live-stream of agricultural products, officially starting the transformation of live-streaming. However, the company’s sales were lackluster, until the early this month (June 9th), Dong Yuhui (董宇辉), a famous English teacher of New Oriental teachers, started using the live-streaming sessions to teach English to the viewers as well, and become an internet hit for his online bilingual sale courses. This helps Oriental Selection to reach Douyin hot search, officially “turning the corner”. This also sparked many comments from the netizens. Since then, New Oriental’s new approach to combining online selling while teaching and spreading the knowledge of English learning has become a total hit in China. Data from the Douyin platform shows that in the 8 sessions of live streams from June 11th to June 17th, the average sales of New Oriental have reached 29.63 million RMB. #NewOriental #NewOrientalEducation #ChinaEducation #Chinalivesteam #douyin #douyinlivestream #chinaecommerce #chinanews #chinatrend

Our latest episode of #chinamarketingacademy is up! Today's topic: China’s Virtual Digital Human Influencer l OctoPlus Media With the rise of the virtual digital human of the metaverse concept in 2021 and the increasing demand for digital life among Chinese people under the epidemic, consumer-grade VR hardware and smartphone applications, the development of virtual digital human is rapidly heating up. In China, there are a rising number of popular virtual digital figures. In this video, our China marketing expert and CEO of OctoPlus Media, Mia will guide you through the concept of virtual digital human influencer and introduce some most famous ones. https://lnkd.in/e8cJyXWQ Read more: https://lnkd.in/em7uaAwm Please subscribe to our channel and follow us for more future updates! Follow us: ↠ Website: https://lnkd.in/gGumD4i ↠ Facebook: https://lnkd.in/g98CYMP ↠ LinkedIn: https://lnkd.in/g9imNrs ↠ Twitter: https://lnkd.in/g6YuSKV ↠ Tiktok: https://lnkd.in/gXyNwf8 ↠ Medium: https://lnkd.in/g2SfeVB #china #chinamarketing #marketing #digitalmarketing #chinatrend #virtualinfluencer #digital #future

Trending search: China Guangfa Bank fined 600,000 yuan for publishing advertisements that derogated women The topic of China Guangfa Bank, which was fined 600,000 yuan for publishing offensive advertisements for women was on the trending search in the past weeks, arousing the attention of netizens. The hot search topic had nearly 40 million page views. It is reported that China Guangfa Bank, Shanghai Branch once published an article through its WeChat Official Account, titled 《不要告诉别人，你的肚子是被我们搞大的！》, translated as “Don’t tell others, your belly was made big by us!”, which states that the cardholders of the bank’s credit card can participate in the promotional activities of certain merchants in a shopping mall. In response, the Shanghai Municipal Administration for Market Regulation determined that the advertisement was offensive to women and imposed administrative penalties. China Guangfa Bank was fined 600,000 yuan and the advertising company was fined 300,000 yuan. Some netizens responded, “Advertising companies are out of their minds, disregarding public order and good customs, and the bank actually approved it, the punishment is well deserved!” In China, such marketing behavior and vulgar advertising is prohibited by the Advertising Law. Article 9 of the Advertising Law” stipulates that advertisements must not obstruct social public order or violate good social customs; and must not contain obscene, pornographic, gambling, superstitious, terrorist or violent content. Read more: https://lnkd.in/eQ_sEswB #chinanews #chinatrend #digitalmarketing #chinamarketing #marketing #marketingnews #advertisement #advertising

Check out our latest newsletter #June2022! In this issue, we start with a 6.18 Mid-Year sales strategy. While the top 3 KOL will be greatly missed this year (the latest being “lipstick king” missing from live-streaming since Jun 3rd), there are several other highly effective strategies to implement across Xiaohongshu (or RED), Douyin, Bilibili, Weibo, Zhihu & more. Read our summary & request more details on how to be effective for every sales season. Private traffic is very relevant and important to have as an effective 6.18 strategy. In this consumer brand report, we detail the nuances of public & private domain traffic, the most effective strategies, touchpoints, and examples. We examine three key industries – beauty, food & beverage, and home appliances. We have 2 key reports – the 2022 China Male Consumption report and insights from 2022 China Video consumption trends. Chinese have a habit of giving gifts to make friendly contacts, especially when visiting relatives and friends who have been away for a long time. But as the demographic changes – Gen XYZ, the most influential generation in consumption, has different trends in consumption and gift-giving. Read about the top 8 trends for gifting among Gen XYZ. In the App of the month, we look at Snail Sleep – an intelligent sleep monitoring app that provides users with intuitive sleep advice services. We look at its functions, advertising opportunities & examples from brands. https://lnkd.in/ehy9hDp8 #Newsletter #DigitalMarketing #Marketing #ChinaMarketing #DigitalAdvertising #ChinaMarketingTrend #OctoplusNewsletter #ChinaMarketingInsights