OctoPlus Media Global Limited
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Jan 17, 2023
VARIFLIGHT: China Flight Service App Advertising to Chinese Travellers
VARIFLIGHT: China Flight Service App Advertising to Chinese Travellers VariFlight, founded by Feiyou Technology Co., Ltd., is a professional flight service APP, committed to providing users with “worry-free” and “time-saving” one-stop diversified flight travel solutions. Since its launch, VariFlight has accumulated more than 210 million downloads, making it the most well-known travel app in China. … VARIFLIGHT: China Flight Service App Advertising to Chinese Travellers Read More »
Read moreJan 17, 2023
Xiaohongshu Marketing Lifestyle Trend Analysis Report 2023
Xiaohongshu Marketing Lifestyle Trend Analysis Report 2023 The “2023 Life Trends” report was released by Xiaohongshu and the Institute of Sociology, Chinese Academy of Social Sciences, with the theme of “Into Real Life” to observe and study the lifestyles of young people. The report uses Xiaohongshu’s data statistics and topic content of Xiaohongshu in the … Xiaohongshu Marketing Lifestyle Trend Analysis Report 2023 Read More »
Read moreJan 17, 2023
China’s Outbound Tourism Marketing Research 2023
China’s Outbound Tourism Marketing Research 2023 China was an important player in the international market until 2020 and it is also the world’s largest source of outbound tourism and tourism consumption expenditure country. Since the China government began to release more and more good news about outbound tourism, and after the epidemic prevention and control … China’s Outbound Tourism Marketing Research 2023 Read More »
Read moreJan 17, 2023
2023 China KOL Marketing White Paper
2023 China KOL Marketing White Paper Miaozhen System and China Advertising Association jointly released the “2023 KOL Marketing White Paper”, which explains in detail the 6 major trends of KOL marketing and 6 major practical guidelines of KOL marketing in 2023. The following is an overview of key points compiled according to the report. China’s … 2023 China KOL Marketing White Paper Read More »
Read moreJan 17, 2023
2022 World Cup China Brand Marketing Insight
2022 World Cup China Brand Marketing Insight According to data from QuestMobile’s 2022 World Cup Marketing Insights Report, the trend of World Cup-related content has increased significantly closer to the start of the World Cup, and most of the content is related to World Cup knowledge, popular national teams, and World Cup winner predictions. Most … 2022 World Cup China Brand Marketing Insight Read More »
Read moreJan 17, 2023
2022 China Brand Marketing Traffic Insights
2022 China Brand Marketing Traffic Insights In the post-epidemic era, there are still many unstable and uncertain factors in China’s economic recovery, and at the same time, people’s consumption views have also changed due to the impact of the epidemic, creating new trends. In the trend of “fickle” consumers and an “uncertain” environment, brands will … 2022 China Brand Marketing Traffic Insights Read More »
Read moreJan 17, 2023
China TV Screencast Advertising (Youku) Marketing Report
China TV Screencast Advertising (Youku) Marketing Report TV screen-casting is to present the screen of mobile device A on the TV screen in “real-time” through technical methods, also known as the same screen, screen sharing, multi-screen interaction, etc. After years of development, China’s projection screen has gradually entered a stage of stable development. Miaozhen and … China TV Screencast Advertising (Youku) Marketing Report Read More »
Read moreJan 13, 2023
Understanding Tencent Native Ads & Search Ads | China Digital Marketing | WeChat
Understanding Tencent Native Ads & Search Ads | China Digital Marketing | WeChat With Tencent Network, the digital marketing methods suitable for small and medium-sized enterprises mainly include native advertising and search advertising. But do you know how native ads and search ads work? In this video, our social media specialist, Yvette will introduce you … Understanding Tencent Native Ads & Search Ads | China Digital Marketing | WeChat Read More »
Read moreJan 12, 2023
China Marketing Insights Monthly Newsletter [January 2023]
China Marketing Insights Monthly Newsletter [January 2023] Hello There, Welcome to 2023! What a great start to the year. In this newsletter, we cover several marketing reports as well as research on China’s outbound tourism. Next, we look at 4 very interesting marketing reports in China – 1) Youku Screencast Interactive Advertising Marketing – an … China Marketing Insights Monthly Newsletter [January 2023] Read More »
Read moreDec 27, 2022
Youku – China’s Leading Online Video-Sharing Platform
Youku – China’s Leading Online Video-Sharing Platform Youku.com is the leading online video-sharing platform in China which was very similar to YouTube when it was first launched but gradually transformed into an online media company. It was engaged in the production of movies and TV series and owns many audio and video copyrights. Youku.com was … Youku – China’s Leading Online Video-Sharing Platform Read More »
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