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MR International Products

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FOUNDED BY FORMER EVP OF MARKETING & INTERNATIONAL SALES
Power Marketing International, LLC was founded in 2011 by Alan Robezzoli, former Executive Vice President of Marketing & International Sales for Elite Sportswear, LP, the world's leading producer and marketer of gymnastics apparel.  Under Alan's leadership, Elite's marketing and sales teams achieved several industry firsts, including the industry's first online custom garment configurator, first international B2B/B2C website, first worldwide adidas licensing agreement, and a top 2% national ranking in website marketing effectiveness. 

INNOVATIVE MARKETING SOLUTIONS
At Power Marketing International, our mission is to provide innovative, high-value marketing solutions designed to help businesses compete and win in today's highly competitive environment. We focus on a synergistic blend of Internet Marketing, Social Media Marketing, and high-performance Web Design to help our clients move to the forefront in today's fast-paced busi

An increase in website visitors is exciting, but that excitement quickly fades if those visits don’t lead to sales. Conversion Rate Optimization (CRO) turns visitors into customers. Here's how.are some tips for improving Conversion Rates.

Practical Marketing Tips by PMI

7 Tips to Increase Your Website Conversion Rate (CRO)

Great Branding Can Multiply the Results of Your Marketing Efforts. Discover What Branding is and Why It's Essential to Your Business's Success.

Why is Branding Essential to Business Success?

A Clear and Compelling Brand Consistently Integrated into All Marketing Channels Increases Customer Loyalty and Sales. Here's How in 5 steps.

5 Steps to Brand Your Business and Increase Sales

From Websites To PPC and Everything In Between, Our Series Shows You How To Attract New Customers, Build More Loyal Customers, and Increase Sales!

Harness the Power of Internet Marketing to Grow Your Business

Discover How to Create a Blog That Drives More Relevant Traffic To Your Website, Builds Website Authority, Converts More Leads, and Much More.

How To Drive Website Traffic With Blogs

Backlinks Increase Website Traffic and Improve Search Engine Rankings, but It Takes Time and Effort. Here Are 5 Link Building Strategies That Work.

5 Link Building Strategies That Work

Your Business Website Should Help You Find New Customers, Create More Loyal Customers, and Increase Sales. Discover 10 Elements of an Effective Website.

10 Elements For an Effective Website

Leverage Your Blogging Efforts by Riding on the Coattails of Popular Bloggers.  Here's How ...

Social Media Marketing Tip: Ride the Coattails of Popular Bloggers

Despite the Number Of Visitors To Your Website, Website Usability Impacts Leads, Conversions, and Sales. Follow These Web Design Usability Tips!

6 Ways to Improve Website Usability to Generate More Sales

How Quickly Your Website Pages Load Affects Google Rankings and User Experience, and Every Second Counts! Here Are 6 Tips to Improve Page Speed.

Speed Up Your Web Pages to Increase Conversions and Sales

Blog

Power Marketing International, LLC Blog

WHY IS BRANDING ESSENTIAL TO BUSINESS SUCCESS?

Branding is essential to the success of any business. The more you get a clear and compelling brand in front of your business stakeholders, and the more consistently you present it across your marketing and advertising, the quicker people will recognize it and become more likely to choose your brand over others.

What is Branding?
Often, business owners think of branding as the visual aspect of a business, but there is so much more.

BrandingMag provides a great definition: "Branding is the perpetual process of identifying, creating, and managing the cumulative assets and actions that shape the perception of a brand in stakeholders' minds."

Branding should make your business memorable, show what your company stands for, let customers know what to expect, distinguish your business from competitors, and communicate what makes your brand a greate choice. 

Several elements, including advertising, visuals, customer service, reputation, and social responsibility, must work together to create a unique brand. In addition, all stakeholders must have a clear perception of your brand. 

Why is Branding Essential to Your Business Success?
•	Helps people recognize your brand 
•	Builds trust 
•	Increases business value 
•	Creates Referral Business 
•	Creates loyal customers 
•	Attracts better employees 

Read on to discover more about the importance of branding and how to create a great brand for your business.

Power Marketing International, LLC

5 STEPS TO BRAND YOUR BUSINESS AND INCREASE SALES:
The more you get a clear and compelling brand image in front of others, and the more consistently you present it across your marketing and advertising channels, the faster you will increase sales and grow your business. Fortunately, today's marketing tools – websites, social media, etc. – make it easier than ever for SMBs to brand themselves.

What is Branding?
Branding Magazine provides this definition: "Branding is the perpetual process of identifying, creating, and managing the cumulative assets and actions that shape the perception of a brand in stakeholders' minds." 

Why is Branding Important?
People are bombarded with marketing messages every day. Forbes reports that Americans are exposed to 4,000 to 10,000 ads every day.… Please read that again… 4-10,000 ads EVERY day! Branding is key to helping people see your business and keeping it relevant even through all that noise. 

Branding helps…
•	Differentiate your business from your competitors
•	Make your business recognizable
•	Build customer loyalty

How Do You Brand Your Business?
Branding is an ongoing process, but here are five steps to get you started:
1.	Understand Your Audience
2.	Develop Your Value Proposition
3.	Create Your Mission and Vision Statement 
4.	Determine Your Brand Personality
5.	Create Brand Assets and Integrate Them into Your Marketing Efforts

HARNESS THE POWER! 
Learn how to grow your business with online marketing. Our blog series begins with several posts focusing on the hub of any online marketing strategy – your website. We start by discussing what makes an effective website, then focus on how to drive current and potential customers to your website, and finally, how to convert visitors into paying customers.

The remainder of the series focuses on other internet marketing tools, such as reviews, social media, emails, and PPC to attract new customers, build more loyal customers, and of-course increase sales and improve your bottom line. 

You can think of this as a mini digital marketing course that takes you step-by-step from creating to executing an internet marketing plan. Each blog will include:
•	Important Definitions
•	Relevant Statistics
•	Lots of Tips
•	Helpful Resources
•	And More

An Effective Online Marketing Plan
But it all starts with an effective online marketing plan because throwing mud on the wall to see what sticks is not a plan. It's a waste of time and money. In fact, one survey found that a business plan doubles your chances of success.

Elements of an Internet Marketing Plan:
•	Website Design or Redesign 
•	Search Engine Optimization 
•	Search Engine Advertising 
•	Social Media Marketing Advertising 
•	Content Marketing 
•	Email Marketing 
•	Reputation Management

How to Drive Website Traffic with Blogs

Business blogging can drive more relevant traffic to your website, build website authority, convert more leads, and much more.

10 Blogging Tips to Drive Relevant Website Traffic 
1.	Write For Your Target Audience – Know and understand your target audience, and keep them in mind as you write your content.
2.	Write Great Content - If you want people to read your blog, you must provide accurate, relevant, well-written content. 
3.	Write Compelling Titles - Titles help people decide if they’re going to click on your blog or not. 
4.	Include Images - Humans are visual creatures, and more than half are visual learners. 
5.	Add Video - People are watching more videos online than ever before.
6.	Incorporate Keywords - Determine what keywords resonate with your target audience and use them in strategic places. 
7.	Include Links - If you quote a statistic or provide information found on another reputable website, include a link to that website. 
8.	Add Social Sharing Buttons - If someone likes what they’ve read and wants to share it with their friends, make it easy for them by including social sharing buttons at the top and bottom of your blog posts. 
9.	Promote Your Blog - Let people know your blog exists by sharing posts on social media and email marketing. 
10.	Write Guest Posts - If you write blog posts for other websites with a substantial audience within your target market, you can reach a much wider audience.

10 Elements for an Effective Website

The cornerstone of any digital marketing strategy is an effective website. Unfortunately, with more than 127 million websites, it can be challenging to create a website that stands out among the growing crowd and potential customers can easily find. However, if you want to grow your business, it is definitely worth the effort as more and more people are spending their time on the internet. 

From 2000 to 2020, internet usage increased by 1,266%, and today 90.3% of North Americans use the internet daily. Furthermore, Forbes reports that “62% of U.S. shoppers say they shop more online now than they did before the pandemic.”

What is an Effective Website? 
An effective website can be FOUND by potential and existing customers, IMPRESS and ENGAGE those visitors, and CONVERT them into paying customers. It helps your business find new customers, create more loyal customers, and increase sales. 

10 Elements of an Effective Website  
1.	User-Focused
2.	Consistency
3.	Pleasing Aesthetics
4.	Great Content
5.	Easy to Navigate
6.	Clear Call to Action
7.	Responsive
8.	Credible
9.	SEO Strategy
10.	Engagement

GoogleBusiness

Power Marketing International, LLC on Google Business

THE CHALLENGES OF MEASURING SOCIAL MEDIA ROI - WHAT TO DO?

Many marketers find it very difficult to calculate a return on investment (ROI) for their social media marketing programs. Social Media Examiner reported that only 10% of respondents strongly agree that they can measure ROI on social media and 56% are either uncertain or disagree entirely with the assertion.

Why?

1 - The Focus of Social Media Marketing is Often on Brand Awareness and Community Engagement

2 - Consumers Want Content that Informs Rather than Sells

HOW TO MEASURE SOCIAL MEDIA ROI:
Set Appropriate Goals > ID Measurable Actions

First, Consider goals that may not be directly related to sales, such as email sign-ups, contact form inquiries, trials, and downloads.

Next, find measurable actions you can track to determine if your social media campaign is achieving those goals, such as tracking video views, impressions, reach, engagement, and audience growth.

To learn more read our full post here: https://lnkd.in/eZiu6Pa.

NEED HELP?
Please contact us if you need help with any form of digital marketing, including social media. We can help you get on the fast track!



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