THE CHALLENGES OF MEASURING SOCIAL MEDIA ROI - WHAT TO DO? Many marketers find it very difficult to calculate a return on investment (ROI) for their social media marketing programs. Social Media Examiner reported that only 10% of respondents strongly agree that they can measure ROI on social media and 56% are either uncertain or disagree entirely with the assertion. Why? 1 - The Focus of Social Media Marketing is Often on Brand Awareness and Community Engagement 2 - Consumers Want Content that Informs Rather than Sells HOW TO MEASURE SOCIAL MEDIA ROI: Set Appropriate Goals > ID Measurable Actions First, Consider goals that may not be directly related to sales, such as email sign-ups, contact form inquiries, trials, and downloads. Next, find measurable actions you can track to determine if your social media campaign is achieving those goals, such as tracking video views, impressions, reach, engagement, and audience growth. To learn more read our full post here: https://lnkd.in/eZiu6Pa. NEED HELP? Please contact us if you need help with any form of digital marketing, including social media. We can help you get on the fast track!

5 Ways Merchants Can Use Pinteresthttp: http://t.co/cm2XIGsR

5 Things Business Owners Should Know About M-Commerce http://t.co/OoIfyz4e

5 Great Ways Merchants Can Use Pinterest http://t.co/cm2XIGsR

SEO and the Impact of Link Penalties http://t.co/mwTTJnhj