Power Marketing International, LLC
23 reviews
Power Marketing International, LLC
23 reviews
Founded 2015 · Reading, Pennsylvania, US · http://www.powermarketinginternational.com/
Read more
SEARCH ENGINE OPTIMIZATION
CONTENT MARKETING
GRAPHIC DESIGN
WEB DEVELOPMENT
MOBILE DEVELOPMENT
COPYWRITING
USER EXPERIENCE DESIGN
CREATIVE STRATEGY
EMAIL MARKETING
PPC
BRAND MANAGEMENT
Save to favorites
WHY IS BRANDING ESSENTIAL TO BUSINESS SUCCESS?
Branding is essential to the success of any business. The more you get a clear and compelling brand in front of your business stakeholders, and the more consistently you present it across your marketing and advertising, the quicker people will recognize it and become more likely to choose your brand over others.
What is Branding?
Often, business owners think of branding as the visual aspect of a business, but there is so much more.
BrandingMag provides a great definition: "Branding is the perpetual process of identifying, creating, and managing the cumulative assets and actions that shape the perception of a brand in stakeholders' minds."
Branding should make your business memorable, show what your company stands for, let customers know what to expect, distinguish your business from competitors, and communicate what makes your brand a greate choice.
Several elements, including advertising, visuals, customer service, reputation, and social responsibility, must work together to create a unique brand. In addition, all stakeholders must have a clear perception of your brand.
Why is Branding Essential to Your Business Success?
• Helps people recognize your brand
• Builds trust
• Increases business value
• Creates Referral Business
• Creates loyal customers
• Attracts better employees
Read on to discover more about the importance of branding and how to create a great brand for your business.
November 29, 2022
HARNESS THE POWER!
Learn how to grow your business with online marketing. Our blog series begins with several posts focusing on the hub of any online marketing strategy – your website. We start by discussing what makes an effective website, then focus on how to drive current and potential customers to your website, and finally, how to convert visitors into paying customers.
The remainder of the series focuses on other internet marketing tools, such as reviews, social media, emails, and PPC to attract new customers, build more loyal customers, and of-course increase sales and improve your bottom line.
You can think of this as a mini digital marketing course that takes you step-by-step from creating to executing an internet marketing plan. Each blog will include:
• Important Definitions
• Relevant Statistics
• Lots of Tips
• Helpful Resources
• And More
An Effective Online Marketing Plan
But it all starts with an effective online marketing plan because throwing mud on the wall to see what sticks is not a plan. It's a waste of time and money. In fact, one survey found that a business plan doubles your chances of success.
Elements of an Internet Marketing Plan:
• Website Design or Redesign
• Search Engine Optimization
• Search Engine Advertising
• Social Media Marketing Advertising
• Content Marketing
• Email Marketing
• Reputation Management
April 15, 2022
10 Elements for an Effective Website
The cornerstone of any digital marketing strategy is an effective website. Unfortunately, with more than 127 million websites, it can be challenging to create a website that stands out among the growing crowd and potential customers can easily find. However, if you want to grow your business, it is definitely worth the effort as more and more people are spending their time on the internet.
From 2000 to 2020, internet usage increased by 1,266%, and today 90.3% of North Americans use the internet daily. Furthermore, Forbes reports that “62% of U.S. shoppers say they shop more online now than they did before the pandemic.”
What is an Effective Website?
An effective website can be FOUND by potential and existing customers, IMPRESS and ENGAGE those visitors, and CONVERT them into paying customers. It helps your business find new customers, create more loyal customers, and increase sales.
10 Elements of an Effective Website
1. User-Focused
2. Consistency
3. Pleasing Aesthetics
4. Great Content
5. Easy to Navigate
6. Clear Call to Action
7. Responsive
8. Credible
9. SEO Strategy
10. Engagement
March 5, 2022
5 STEPS TO BRAND YOUR BUSINESS AND INCREASE SALES:
The more you get a clear and compelling brand image in front of others, and the more consistently you present it across your marketing and advertising channels, the faster you will increase sales and grow your business. Fortunately, today's marketing tools – websites, social media, etc. – make it easier than ever for SMBs to brand themselves.
What is Branding?
Branding Magazine provides this definition: "Branding is the perpetual process of identifying, creating, and managing the cumulative assets and actions that shape the perception of a brand in stakeholders' minds."
Why is Branding Important?
People are bombarded with marketing messages every day. Forbes reports that Americans are exposed to 4,000 to 10,000 ads every day.… Please read that again… 4-10,000 ads EVERY day! Branding is key to helping people see your business and keeping it relevant even through all that noise.
Branding helps…
• Differentiate your business from your competitors
• Make your business recognizable
• Build customer loyalty
How Do You Brand Your Business?
Branding is an ongoing process, but here are five steps to get you started:
1. Understand Your Audience
2. Develop Your Value Proposition
3. Create Your Mission and Vision Statement
4. Determine Your Brand Personality
5. Create Brand Assets and Integrate Them into Your Marketing Efforts
May 11, 2022
How to Drive Website Traffic with Blogs
Business blogging can drive more relevant traffic to your website, build website authority, convert more leads, and much more.
10 Blogging Tips to Drive Relevant Website Traffic
1. Write For Your Target Audience – Know and understand your target audience, and keep them in mind as you write your content.
2. Write Great Content - If you want people to read your blog, you must provide accurate, relevant, well-written content.
3. Write Compelling Titles - Titles help people decide if they’re going to click on your blog or not.
4. Include Images - Humans are visual creatures, and more than half are visual learners.
5. Add Video - People are watching more videos online than ever before.
6. Incorporate Keywords - Determine what keywords resonate with your target audience and use them in strategic places.
7. Include Links - If you quote a statistic or provide information found on another reputable website, include a link to that website.
8. Add Social Sharing Buttons - If someone likes what they’ve read and wants to share it with their friends, make it easy for them by including social sharing buttons at the top and bottom of your blog posts.
9. Promote Your Blog - Let people know your blog exists by sharing posts on social media and email marketing.
10. Write Guest Posts - If you write blog posts for other websites with a substantial audience within your target market, you can reach a much wider audience.
March 17, 2022
How does this agency match to your business needs? Create a free account to find out