Red & Co.

Afghanistan

Angola

Albania

United Arab Emirates

Argentina

Armenia

French Southern and Antarctic Lands

Australia

Austria

Azerbaijan

Burundi

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Benin

Burkina Faso

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Babyganics needed to make a strategic shift that would revive the brand and the category—or face obsolescence.
Red & Co. created a nontoxic baby culture that engages and supports real parents (by which we mean all parents).

Babyganics

Content Marketing

Graphic Design

Video Production

Copywriting

Creative Strategy

Animation Production

With both the Drink Sustainability campaigns for Fat Tire,  Red & Co. created memorable, enlightening campaigns and initiatives to educate consumers and lead with best practices in the industry, putting sustainability at the core of Fat Tire’s business.

Fat Tire  - New Belgium Brewing

Brand Management

Product Design

Campaign Management

Google came to Red & Co. to work with them on an ambitious mission: they wanted to inspire a million girls to experience the power of code.


Google

Red & Co. created an engaging and award-winning campaign to increase awareness around Netflix's commitment to diversity and equity and to model actual social and economic opportunity for the film industry.
“We recruited women, people of color and other ‘othered’ people to help us make a film about Netflix’s stand on inclusion and diversity. We went through ‘rooms’ to different Netflix shows and had Uzo Aduba as our ‘shero.’”



Netflix

Social Media Marketing

Adidas asked Red & Co. to create an integrated US product campaign that reflected a major shift in how they market to women.

Adidas

lululemon came to Red & Co. with the ambition of being a $4 billion company by 2020, doubling its revenue within just four years. By June 2020, lululemon is a $3.84 billion company.

Red & Co. found a strategy that made the brand more inviting, without losing its aspiration. Weinspired active people to live and practice a lifestyle inspired by yoga’s core principles, whether you do asanas or not.

lululemon embraced Red & Co.’s strategy and partnered with Vice to produce its first-ever mass med

lululemon

Growth Strategies

United Kingdom

After having reached 2021 sustainability goals, Diageo asked Red & Co. to help them reflect and reset goals for the next decade.
Red & Co. created a creative platform which would allow Diageo's 2030 goals to deliver consistent messages through a unified point of view and visual look and feel. Strategically we ensured that the platform tied closely to the Diageo legacy and brand purpose, 

Diageo

Brand positioning + creative platform

Transcend is a provider of customer data management tools which help companies understand their privacy obligations and enables them to be more straightforward and trustworthy in the way they manage consumer data. They needed a partner to help them establish a new brand positioning that would communicate in a simple but powerful way, the technical complexity and superiority of their products. Red & Co. skillfully developed the  strategic positioning and cr

Transcend

Solace Cremation has disrupted the funeral industry by creating a simple, modern, and honest service that is human-powered and digitally enabled with grieving families at the center of their mission. 
Red & Co. was tasked with developing a brand platform with celebrating life (vs. death) at the center stage of their messaging. Our team delivered on this task by finding a bold, lighthearted and approachable way to talk about their service and unique customer experience starting with a new strate

Solace Cremation

Method is one of SC Johnson’s flagship lifestyle brands offering household cleaning and personal hygiene products. The brand has always connected with communities of change-makers but in their 2021 brand relaunch they needed to better orient their digital and social communications with a clear, consistent strategy and messaging. 
Red & Co. undertook to audit all owned digital channels and unearth consumer insights to deliver a new digital channel strategy and social media playbook allowing for 

Method

Golden Gate University (GGU) is a non-profit university based in San Francisco, CA which specializes in innovative and flexible programs for working professionals in the areas of business, law and public service. 
Red & Co. provided them with an overarching creative platform and communications plan to relaunch their new brand positioning and identity to both internal and external stakeholders. This overarching platform was delivered in the form of the following assets: internal brand guidance a

Golden Gate University

Uber asked Red & Co. to collaborate on a project designed to make the issue of the risk to women traveling alone real to all the stakeholders in the travel industry [CEOs of hotels, airlines, mobility companies, etc.] attending a conference dedicated to making travel safer.

Red & Co. undertook a deep and comprehensive dive into this issue and found documented troubling stories [Girls LOVE Travel Facebook group] of the sexual harassment and physical harm girls and women endured at the hands of 

Uber

Red & Co. manifests ideas that mobilize culture.

A brand story is vital, but unless it matters to consumers and is relevant in culture, it’s just a story we tell ourselves.

Why does mobilizing culture matter?

When brands connect deeply with consumers, emotions happen. Conversations happen. Meaning happens. And a brand that is meaningful in society generates results that outpace investment.

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Small Business

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Enterprise

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Accounting

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Red & Co.

Red & Co.

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