It’s been a fruitful 2022 so far, but we still have capacity for more new business! Mira Kaddoura, founder/ECD: “Red & Co. was built by moms, so flexibility is in our DNA. We have a highly agile, remote working model with teams based all over the world, and that has allowed us to broaden our client base and truly position ourselves as a global brand consultancy. We’re excited to be partnering with these new clients to help grow their business and make an impact.” #global #newbusiness #strategy #ideas #impact #brandpositioning for #business #growth Nike EMEA Coop Home Goods Transcend THEYA Healthcare (+ a Unilever brand)

Our founder, @MiraKaddoura has been selected as an Executive Jury member for New York Festivals! The deadline to enter the 2022 New York Festivals Advertising Awards is May 13th, 2022.  👏 #VirtualExecutiveJury #NYFA2022

We are celebrating this!!! 🎉👏🎉 What a momentous and important moment for US history. Judge Ketanji Brown Jackson is the first Black woman ever to be sworn into the Supreme Court! What this means for representation and Black women and girls around the world is immeasurable. This such a powerful step forward in gender and racial equity for all. Judge Ketanji Brown Jackson, you’re an inspiration.  Next up, changing the system so it works for all & making it less hard to make this kind of progress! #KetanjiBrownJackson 📸:jabinbotsford

We should always take time to reflect and consider whether our hearts and minds are well.  Because of Red & Co.’s interest in pursuing wholeness across work and private life, we found it surprising how little support there is for emotional self-study. We track everything about ourselves: our steps to improve our health, our sleep to be more rested. We track heart rates, internet use, menstrual cycles, weight fluctuations –  but not how we feel, even though our mental well-being is an enormous part of our overall well-being. So, when Gareth Dauncey, a Welsh architect and friend of the agency, shared his idea of tracking mood through color, we knew that a partnership could bring the concept to life.  Gareth developed the idea when he realized that he hadn’t felt right for a while – but he wasn’t sure for how long or how bad things had gotten. He knew something needed to change. So with a set of colored pens and a calendar, he began to record his mood every day using color. Over weeks and months, this visual archive let him take charge of his well-being and gave him a new perspective. Along the way he found people who wanted to do the same.  And that’s how Mood was born. Mood is a new mobile app that lets people track their moods with one tap a day and visualizes it through color.  When a person downloads the app, they select a color and set their daily reminder. When the reminder pops up, they tap their mood on a gradient color scale. The lighter the mood, the lighter the shade. It takes three seconds, and users don’t even need to open the app.  Over time, the person’s “mood stack” grows, creating a picture they can view by week, month, or year. Because Mood does not judge, prescribe, or explain, Mood allows reflection with no external pressure. Mood is 100% PRIVATE. It cannot see, share, track, or sell a user’s information. And for each download, one copy of Mood is donated to an organization that helps people with their mental well-being.  Mood launched on May 10, 2022 for both Apple and Android devices. For more information, Mood’s website is https://moodapp.io or you can download iOS here: shorturl.at/lnoJ3 or Android here: shorturl.at/npqzN.  Here at Red & Co., we’re excited that our partnership with Gareth has brought Mood into the world and given people a tool to take charge of their mental well-being. If you or someone you know could benefit, you can share Mood on Instagram @moodapp.io, and we’ll be following the hashtags #seehowyoufeel #moodapp. We look forward to the conversations, insight, and self-awareness that tracking your daily mood can bring.  Mood for Organizations and Teams: If you are part of an organization or team that prioritizes mental wellness and you feel Mood could be a good fit, contact us for group purchasing options.  Whether the subscription is paid for by an individual or an organization, Mood is always the same: 100% private, accessible only to you.

Our founder, Mira Kaddoura (She/Her) has been shortlisted for Campaign US: The Power of Purpose Awards!! We are so proud to be included in an award that celebrates leaders that are pushing for a better world. Mira is a finalist in the category ‘Purpose Pioneer - Agency, Brand, or Non-Profit Leader.’  We’d also love to congratulate these brands & agencies we admire for creating such valuable and important work. Google’s Black-Owned Friday 2 // Brand Purpose Twitter MENA Feminine Arabic  // Diversity & Inclusion Loopholes // Not for Profit & Healthcare & Public Service Announcement #CampaignUSPowerOfPurpose