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Rep Cap is a B2B content marketing agency that provides content marketing for professional services firms, including management consultants, insurance/risk advisors, financial services, professional associations, and private equity firms.

Effective #contentmarketing campaigns can help your association attract new members and re-energize your core membership. Register for our Nov. 9 webinar with @betharritt and @josephriddle13 to learn how! #thoughtleadership

https://t.co/LDY7tz4l1Z

Rep Cap

"The B2B sales cycle is mostly happening online" says Mindi Zissman, president of @ZissmanMedia. Watch our most recent webinar to learn how to use content marketing in the insurance industry. ✅ #contentmarketing #thoughtleadership
https://t.co/hqMPouxxAo

Create a #contentstrategy for your #association that educates industry newcomers and recognizes experts in your field. @betharritt and @josephriddle13 can show you how on Nov. 9! https://t.co/LDY7tz4SRx

The Rep Cap team was looking good this Halloween! Check out some of our costumes 🎃

#halloween #halloweenfu

How we feel at work today after a Halloween weekend 💀

Enjoy your spooky Monday and show us your costumes!
#hallowee

Twitter

Rep Cap on Twitter

Steven Prentice says that on social media, "we endured years of clickbait come-ons that used the jaw-drop technique: 'Check out this top 20 list of celebrity red carpet mistakes —No. 14 made my jaw drop!"' and so on. But he also says using fear like this can really come in handy in your marketing if you know what you're doing. Learn how fear can be used for good.

#contentmarketing #fearfactor #usingfearforgood

https://bit.ly/3QyZSVx

Managing Editor

"In person, we make eye contact to boost oxytocin, which is that social feel-good hormone. So, let's try to re-create that online, too." ~ Lorraine Lee, virtual keynote speaker and editorial director at Prezi. Learn how you can re-create eye contact over video.

https://bit.ly/3RRBJuu

"The first expectation I place is on myself. I will not allow myself to go on autopilot or disconnect my humanity from my work. I make sure that trickles down to my team and that they know I don't expect that from them, either." ~ Kelly Glass, editorial director, Kindred by Parents

https://bit.ly/3zq6BKS

For many consulting firms, the stumbling block for great content marketing is finding the courage to stand apart from your competitors.

*What value do you provide that no one else can?
*How do you package that expertise into accessible marketing content?
*Where do you distribute and promote it to reach the people who need your expertise the most?

Join Rep Cap CEO Mary Ellen Slayter for this Sept. 29 webinar, where she'll walk through how to publish high-quality, differentiated content at scale that drives business impact. ✅

https://bit.ly/3TUGQvt

Despite their differences, PR and content marketing share common goals. Both require mastering a diverse skill set to build your brand.



Sometimes it can take us a while to realize that we can turn our dreams into reality. We'll go into different fields that we are good at, but don't give us that spark.

It's not until a pivotal moment that we take the risk to go after what we want. And this is what happened with Katrina Otuonye, writer and blog and editorial manager at Truveta. With a background in English, math and sciences, she's created the career of her dreams.

"I get to use all of this information in my brain at the same time. I'm reading up on health inequities and working on a style guide and talking to the team about my love of em dashes. It's a great fit for me," she says.

https://bit.ly/3AUgW2t

Build a banking brand at scale while still tailoring to people's individual needs through content marketing. One great example: SoFi Learn, which curates content for people at all life stages.

Betterworks makes work better. And you know what? They also make HR Tech parties better! 👇

https://bit.ly/3wAVq1q

Think of your newsletter as a product. Clearly articulate your target reader and spell out how signing up for your newsletter will improve their life or business. 📩 

https://bit.ly/3paNkIP

Effective content marketing raises awareness of your consulting firm's brand, builds trust with prospects and solidifies your client relationships.

Join Rep Cap CEO Mary Ellen Slayter for this Sept. 29 webinar, where she'll walk through how to publish high-quality, differentiated content at scale that drives business impact.⤵️

https://bit.ly/3wpL4kQ

Facebook

Rep Cap on Facebook

Your signature story does more than just tell a good story. It's a differentiator that connects facts to emotion while helping your audience bond with your brand.

#signaturestory #storytelling #branding

https://lnkd.in/drG4VEVM

Managing Editor magazine

Instead of thinking about PR and content marketing as separate disciplines, start thinking about how you can apply the techniques of both in your daily work. What can PR teach you about extending the reach of your content marketing? 

https://lnkd.in/gf5mjabc 
#contentmarketing #PR

The financial services industry is built on relationships, which means you're always working to earn trust and prove your value to customers. Content marketing for financial services is a powerful way to build that trust and earn loyalty over time.

https://lnkd.in/grai88RG

#contentmarketing #financialservices #bankmarketing

"If we really do head into a recession, what can I do to improve my odds of keeping a steady job?" Paul Chaney  has a few helpful ideas. #contentmarketing #ContentTherapy

https://lnkd.in/gTPAv5_A

Headlines and subheadings are also important places to apply your keyword research for SEO. You want headlines that make people curious for more, and you also want to help your blog post or article rank for your target keyword or keyword phrase. 
Anatomy of the Perfect Blog Post https://lnkd.in/dVRNiTVQ

#contentmarketing #SEO #editingtips

Associations have to provide unique value to members if they want to grow. Proprietary content and research can help you do that at scale. https://lnkd.in/gNh7P9F5
#associations #contentmarketing

To write a pitch that stands out, you have to tell a good story ~ Mary Ellen Slayter, Rep Cap CEO & founder. Learn more essentials when pitching to journalists.

https://lnkd.in/gVEUwexn

#PR #contentmarketing

"The problem is that there's so little space for a Black woman who didn't go to an expensive top journalism school, who has no financial safety net and no generational wealth, no other income-earning adult to lean on and zero connections through a friend of a friend to break into journalism." — Kelly Glass, editorial director, Kindred by Parents.

Learn more about Kelly's experience breaking into the #journalism world and how she is helping to create a space to tell stories that matter to the BIPOC community.

https://lnkd.in/gUyffHP4 
#blackstories

Chances are your organization is full of people who aren't shy about the experience, expertise and opinions they bring to their work each day. What's one idea or topic area do you want to be known for? When people think about your organization, what do you want them to say? 

Discover why the answers to these questions are the essence of your thought leadership program. #thoughtleadership

https://lnkd.in/g5X7qXJG

Research shows that many brands already realize the power of using PR as an organic method of supporting content marketing. Explore how PR and content marketing work together to increase brand awareness, expand audiences and foster relationships with industry experts. 

https://lnkd.in/gVUaYPje

#contentmarketing #PRandcontentmarketing #brandawareness